Delaney Caulfield

Worked as part of a team to copy edit news and feature stories for the Globe and Mail in a quick and efficient manner. Wrote headlines with a focus on strong SEO and engaging display copy. Selected appropriate photos for each article and wrote informative captions. Packaged and enhanced digital stories with relevant links, videos, and other graphics.

Create engaging and interactive learning materials for adults. Develop and implement strategies for assessing learning objectives. Research, develop and design eLearning curriculum and instructional materials, such as learning guides, course outlines, storyboard s, workbooks, and manuals. Collaborate with subject matter experts to ensure content accuracy. Coordinate with developers and production team to ensure timely delivery of courses. Evaluate courses for functionality and quality assurance. Write scripts for course material, and contribute to BaseCorp’s eLearning blog.

Curated thespec.com homepage based on local content, newsworthiness, and brand and reader engagement. Produced and packaged stories in a creative and innovative way using Adobe Experience Manager. Posted and copy edited breaking news in an urgent manner. Strategized and implemented social media strategies to grow brand and subscriptions. Planned and executed the most effective timing for story release and promotion based on readers' habits and traffic data. Wrote local content that drove traffic and adhered to SEO best practices.