Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a results-driven social media and digital engagement strategist with 9+ years building and managing content across large-scale brand ecosystems. I specialize in cross-functional collaboration, data-driven campaigns, and turning insights into engaging storytelling across Facebook, Instagram, LinkedIn, and TikTok. I lead content calendars, optimize platform-native content, and mentor teams to scale visibility and engagement while maintaining a strong brand voice. From healthcare brands to nonprofit organizations and everything in between, I design and execute multi-channel campaigns that boost awareness, community growth, and conversions, always with a friendly, collaborative approach and a focus on measurable outcomes.…I'm a results-driven social media and digital engagement strategist with 9+ years building and managing content across large-scale brand ecosystems. I specialize in cross-functional collaboration, data-driven campaigns, and turning insights into engaging storytelling across Facebook, Instagram, LinkedIn, and TikTok. I lead content calendars, optimize platform-native content, and mentor teams to scale visibility and engagement while maintaining a strong brand voice. From healthcare brands to nonprofit organizations and everything in between, I design and execute multi-channel campaigns that boost awareness, community growth, and conversions, always with a friendly, collaborative approach and a focus on measurable outcomes.

David Conover

Social Media Manager, Brand Strategist, Marketing Strategist, +5





I'm a results-driven social media and digital engagement strategist with 9+ years building and managing content across large-scale brand ecosystems. I specialize in cross-functional collaboration, data-driven campaigns, and turning insights into engaging storytelling across Facebook, Instagram, LinkedIn, and TikTok. I lead content calendars, optimize platform-native content, and mentor teams to scale visibility and engagement while maintaining a strong brand voice. From healthcare brands to nonprofit organizations and everything in between, I design and execute multi-channel campaigns that boost awareness, community growth, and conversions, always with a friendly, collaborative approach and a focus on measurable outcomes.…I'm a results-driven social media and digital engagement strategist with 9+ years building and managing content across large-scale brand ecosystems. I specialize in cross-functional collaboration, data-driven campaigns, and turning insights into engaging storytelling across Facebook, Instagram, LinkedIn, and TikTok. I lead content calendars, optimize platform-native content, and mentor teams to scale visibility and engagement while maintaining a strong brand voice. From healthcare brands to nonprofit organizations and everything in between, I design and execute multi-channel campaigns that boost awareness, community growth, and conversions, always with a friendly, collaborative approach and a focus on measurable outcomes.

Available to hire

I’m a results-driven social media and digital engagement strategist with 9+ years building and managing content across large-scale brand ecosystems. I specialize in cross-functional collaboration, data-driven campaigns, and turning insights into engaging storytelling across Facebook, Instagram, LinkedIn, and TikTok. I lead content calendars, optimize platform-native content, and mentor teams to scale visibility and engagement while maintaining a strong brand voice.

From healthcare brands to nonprofit organizations and everything in between, I design and execute multi-channel campaigns that boost awareness, community growth, and conversions, always with a friendly, collaborative approach and a focus on measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at MyHealthTeam

March 1, 2021 - December 1, 2025

Led organic strategy for 90+ social profiles reaching an audience of 3M+ across Facebook, Instagram, and X. Drove 250% traffic growth and a 159% increase in sign-ups. Mentored multiple social media coordinators and interns, optimizing processes to maximize efficiency. Expanded brand presence to new platforms (TikTok, Instagram) resulting in a 40% lift in engagement. Leveraged native and external social media tools to identify trends, optimize content, and guide social listening efforts. Collaborated with marketing, design, content, and partnerships teams to align campaigns with overall growth strategy.

Campaign Supervisor at Nuvolum

September 1, 2019 - April 1, 2020

Directed multi-channel marketing campaigns across social media and email for 40+ clients, improving traffic and sign-ups across all accounts. Earned congressional recognition for outstanding social media and community engagement campaign performance. Led creative direction and quality control for content, ensuring consistent brand voice and adherence to campaign objectives. Managed outreach and engagement lists to amplify reach and visibility across client networks.

Communications Coordinator at SAG-AFTRA

September 1, 2015 - September 1, 2019

Managed and grew the branch’s Facebook presence by 150%, enhancing communication with members and increasing event turnout. Partnered with leadership to plan and execute event promotion campaigns across social and email. Produced new newsletters, social posts, and reports for internal and public-facing communications. Supported national initiatives by developing presentation materials and assisting with cross-department coordination.

Social Media Manager at MyHealth Team

March 1, 2021 - December 1, 2025

Managed social media strategy, publishing, and engagement across 100+ brand profiles with a combined audience of over 1 million. Created platform-specific content across Facebook, Instagram, LinkedIn, and TikTok; executed data-driven campaigns contributing to 250% traffic growth and a 159% increase in sign-ups. Expanded presence on TikTok and Instagram, growing engagement 40% across key channels. Managed content calendars and performance reporting across multiple accounts. Utilized tools such as Sprout Social, Brandwatch, and Google Analytics to monitor trends and optimize campaigns. Collaborated with marketing, editorial, partnerships, and creative teams to ensure consistent messaging and alignment with organizational goals. Supported influencer initiatives and mentored junior team members on content workflows and social media best practices.

Campaigns Supervisor at Nuvolum

September 1, 2019 - April 1, 2020

Managed multi-channel social media and digital marketing campaigns for 40+ client accounts across health care, local business, and professional service industries. Developed and scheduled platform-specific content, campaign messaging, and engagement initiatives across Facebook, Instagram, and email marketing channels. Collaborated with creative teams to maintain brand consistency and deliver visually engaging content aligned with client goals. Monitored campaign analytics and audience engagement metrics to improve performance and optimize strategies. Coordinated outreach and audience engagement efforts to increase visibility and online community interaction. Achieved client recognition for community engagement performance through congressional acknowledgment.

Communications Coordinator at SAG-AFTRA (San Francisco Chapter)

September 1, 2015 - September 1, 2019

Managed social media communications and digital engagement initiatives for the San Francisco branch, increasing Facebook audience growth by 150%. Created newsletters, promotional content, event campaigns, and audience-facing communications. Coordinated with organizational leadership to support member engagement and event promotion. Assisted with communications planning, presentation materials, and digital outreach initiatives supporting local and national campaigns.