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I’m a cross-functional internet product and marketing professional with 13 years of experience in mobile gaming, business development, and team leadership across international teams. I specialize in building partnerships, driving revenue growth, and shaping data-driven marketing strategies. In recent years I’ve augmented my skill set with data annotation and AI training work, blending creative and analytical thinking to deliver high-impact results for diverse clients.…I’m a cross-functional internet product and marketing professional with 13 years of experience in mobile gaming, business development, and team leadership across international teams. I specialize in building partnerships, driving revenue growth, and shaping data-driven marketing strategies. In recent years I’ve augmented my skill set with data annotation and AI training work, blending creative and analytical thinking to deliver high-impact results for diverse clients.

Yanny Li

Data Annotator, AI Strategy Consultant, Marketing Strategist, +6

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I’m a cross-functional internet product and marketing professional with 13 years of experience in mobile gaming, business development, and team leadership across international teams. I specialize in building partnerships, driving revenue growth, and shaping data-driven marketing strategies. In recent years I’ve augmented my skill set with data annotation and AI training work, blending creative and analytical thinking to deliver high-impact results for diverse clients.…I’m a cross-functional internet product and marketing professional with 13 years of experience in mobile gaming, business development, and team leadership across international teams. I specialize in building partnerships, driving revenue growth, and shaping data-driven marketing strategies. In recent years I’ve augmented my skill set with data annotation and AI training work, blending creative and analytical thinking to deliver high-impact results for diverse clients.

Available to hire

I’m a cross-functional internet product and marketing professional with 13 years of experience in mobile gaming, business development, and team leadership across international teams. I specialize in building partnerships, driving revenue growth, and shaping data-driven marketing strategies. In recent years I’ve augmented my skill set with data annotation and AI training work, blending creative and analytical thinking to deliver high-impact results for diverse clients.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Chinese

Advanced

Work Experience

Data Annotator at Cohere

January 1, 2024 - Present

Label, rank, audit, and correct Chinese language data to ensure accuracy and integrity for machine learning applications. Efficiently complete reading- and text-based tasks with strong attention to detail, including evaluating responses for adherence to style guidelines. Proactively identify areas for data quality improvement and model performance enhancement. Provide constructive feedback to team members to support project goals.

AI Trainer at Outlier

January 1, 2024 - Present

Evaluated and refined AI-generated content, ensuring factuality, completeness, brevity, and grammatical correctness according to established rubrics. Provided expert feedback on fellow writers' work, contributing to overall quality and consistency. Authored high-quality original writing in response to prompts, helping to train and improve the LLMs of multiple clients.

Consultant at Array Networks

January 1, 2023 - Present

Contributed to introducing existing products into the Canadian market. Researched and explored new product lines and growth opportunities in Canada, effectively communicating and presenting findings with the team. Enhanced brand visibility in Canada and devised effective advertising strategies.

Marketing Director at Benley Media

January 1, 2023 - September 19, 2025

Established connections with mainland China's game developers from the ground up. Drove marketing strategies for mobile games in Thailand and Southeast Asia, significantly enhancing market presence and driving revenue growth. Published more than 20 mobile games in Thailand and Southeast Asia; several reached the Top Grossing List.

Partner at Portable Marketing

January 1, 2019 - September 19, 2025

Achieved Top 10 ranking in the Appsflyer Game Marketing Power List for Greater China, alongside industry giants like Facebook, Google, and Line. Led successful game launches in the Taiwanese market, including The Legend is Coming which achieved long-term Top Grossing status.

Co-founder at Star Interactive Entertainment

January 1, 2017 - September 19, 2025

Engaged in mobile game publishing for Greater China and Southeast Asia, with three branches in Beijing, Bangkok, and Taipei. Published more than 10 mobile games and several had been in the Top Grossing List.

General Manager of Overseas Center at ZQGame

January 1, 2016 - September 19, 2025

Drove international expansion of mobile gaming titles across Asia, Europe, and Latin America, establishing new branches and launching games in multiple languages. Published four mobile games, achieving top rankings with titles like Summoners Alliance, #2 on Taiwan Google Play Top Free chart.

Data Annotator at Cohere

January 1, 2024 - Present

Expertly label, rank, audit, and correct Chinese language data to ensure accuracy and integrity for machine learning applications. Efficiently complete reading and text-based tasks with strong attention to detail, including evaluating responses for adherence to style guidelines. Proactively identify areas for data quality improvement and model performance enhancement. Provide constructive feedback to team members to support project goals.

AI Trainer at Outlier

January 1, 2024 - Present

Evaluated and refined AI-generated content, ensuring factuality, completeness, brevity, and grammatical correctness according to established rubrics. Provided expert feedback on fellow human writers' work, contributing to overall quality and consistency. Authored high-quality original writing in response to prompts, helping to train and improve the LLMs of multiple clients.

Consultant at Array Networks

January 1, 2023 - Present

Contributed to the introduction of existing products into the Canadian market. Researched and explored new product lines and growth opportunities in Canada, effectively communicating and presenting these findings with the team. Enhanced the company's brand visibility in Canada and devising effective advertising strategies.

Marketing Director at Benley Media

December 31, 2023 - September 19, 2025

Established connections with mainland China's game developers from the ground up. Drove the marketing strategies for mobile games in Thailand and Southeast Asia, significantly enhancing market presence and driving revenue growth. Published more than 20 mobile games in Thailand and Southeast Asia, with several reaching Top Grossing status.

Partner at Portable Marketing

December 31, 2019 - September 19, 2025

Led successful game launches in the Taiwanese market; achieved Top 10 ranking in Appsflyer Game Marketing Power List for Greater China alongside major platforms. Managed launches, including 'The Legend is Coming', achieving long-term Top Grossing status.

Co-founder at Star Interactive Entertainment

December 31, 2017 - September 19, 2025

Engaged in mobile game publishing for Greater China and Southeast Asia; operated across Beijing, Bangkok, and Taipei. Published more than 10 mobile games, with several reaching Top Grossing status.

General Manager of Overseas Center at ZQGame

December 31, 2016 - September 19, 2025

Drove international expansion of mobile gaming titles across Asia, Europe, and Latin America, establishing new branches and launching games in multiple languages. Published 4 mobile games, achieving top rankings (e.g., 'Summoners Alliance' #2 on Taiwan Google Play Top Free).