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Growth and content marketing leader with 9+ years of experience driving conversion optimization, customer retention, life-cycle marketing, and go-to-market initiatives. Experienced in multi-channel (email, SMS, website, and lifecycle) strategy, A/B testing, audience segmentation, messaging optimization, and performance analysis to deliver measurable business growth. Partnered cross-functionally with analytics, product, creative, and leadership teams to launch high-impact campaigns, optimize funnels, integrate CRM tools, and improve lead conversion efficiency through data-driven experimentation and marketing automation.…Growth and content marketing leader with 9+ years of experience driving conversion optimization, customer retention, life-cycle marketing, and go-to-market initiatives. Experienced in multi-channel (email, SMS, website, and lifecycle) strategy, A/B testing, audience segmentation, messaging optimization, and performance analysis to deliver measurable business growth. Partnered cross-functionally with analytics, product, creative, and leadership teams to launch high-impact campaigns, optimize funnels, integrate CRM tools, and improve lead conversion efficiency through data-driven experimentation and marketing automation.

Deanna Boone

Digital Marketer, Content Producer, Marketing Strategist, +6

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Growth and content marketing leader with 9+ years of experience driving conversion optimization, customer retention, life-cycle marketing, and go-to-market initiatives. Experienced in multi-channel (email, SMS, website, and lifecycle) strategy, A/B testing, audience segmentation, messaging optimization, and performance analysis to deliver measurable business growth. Partnered cross-functionally with analytics, product, creative, and leadership teams to launch high-impact campaigns, optimize funnels, integrate CRM tools, and improve lead conversion efficiency through data-driven experimentation and marketing automation.…Growth and content marketing leader with 9+ years of experience driving conversion optimization, customer retention, life-cycle marketing, and go-to-market initiatives. Experienced in multi-channel (email, SMS, website, and lifecycle) strategy, A/B testing, audience segmentation, messaging optimization, and performance analysis to deliver measurable business growth. Partnered cross-functionally with analytics, product, creative, and leadership teams to launch high-impact campaigns, optimize funnels, integrate CRM tools, and improve lead conversion efficiency through data-driven experimentation and marketing automation.

Available to hire

Growth and content marketing leader with 9+ years of experience driving conversion optimization, customer retention, life-cycle marketing, and go-to-market initiatives. Experienced in multi-channel (email, SMS, website, and lifecycle) strategy, A/B testing, audience segmentation, messaging optimization, and performance analysis to deliver measurable business growth.

Partnered cross-functionally with analytics, product, creative, and leadership teams to launch high-impact campaigns, optimize funnels, integrate CRM tools, and improve lead conversion efficiency through data-driven experimentation and marketing automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at OrderlyMeds

November 2, 2025 - Present

Executed multi-channel campaigns including competitor research, A/B testing, and conversion optimization. Implemented GTM strategies for product launches, aligning messaging and creative assets. Produced high-quality blogs, landing pages, case studies, editorial calendars, content workflows, and marketing collateral to strengthen client branding. Integrated CRM tools to align marketing workflows with sales touchpoints and increase lead conversion efficiency. Managed paid ads via GA4, Google, and Meta ads, optimizing conversions and using analytics tools to evaluate and improve performance.

Content Manager at Stratus Team (AEC Industry)

June 30, 2025 - July 25, 2025

Created and implemented business development collateral. Managed website design and maintenance, including content creation and copywriting. Developed SOPs, content calendars, and marketing plans. Produced marketing materials like presentations, brochures, SOQs, proposals, and video content. Assisted marketing project database management. Drove creation of brand guidelines and templates across platforms including Sharepoint, Intranet, and Marketing collateral.

Digital Marketing Manager at Personify, Corp

November 30, 2023 - July 13, 2025

Collaborated on planning and executing digital and mobile marketing programs for B2B and B2C clients in the event management technology sector. Built and organized landing pages using CSS, HTML, and Adobe Dreamweaver. Created marketing content assets and email marketing campaigns, increasing client click-through rates by an average of 7%. Analyzed campaign data to create reports and provide recommendations. Improved lead quality and conversions through landing page optimization, A/B testing, and refined ad targeting using HubSpot, Google Analytics, and Salesforce.

Marketing Recruitment Specialist (Contract) at School District of Philadelphia

July 31, 2020 - July 25, 2025

Implemented targeted recruitment strategies that resulted in an influx of highly qualified applicants. Created innovative social media campaigns for specific roles, boosting engagement. Analyzed social media analytics and conversion rates to adapt strategies. Developed outreach plans to recruit diverse and qualified candidates.

Digital & Product Marketer at Kai Brand Management Consulting

December 31, 2015 - Present

Utilized data-driven insights to optimize content & SEO efforts, resulting in a 25% average increase in website traffic & a 30% boost in lead generation. Developed & managed email marketing campaigns, increasing email open rates by 20% and conversion rates by 15%. Led product & growth marketing initiatives, including launches and market research, yielding a 10% increase in leads/conversions. Crafted content strategies to boost brand visibility and engagement on social media and websites, generating approximately 25% more engagement and leads. Managed paid ads via GA4, Google, and Meta ads, optimizing conversions for clients using various analytics tools. Created brand identities, marketing audits, event activations for awareness & lead generation, and led CMS optimizations, driving over 20% increase in conversion rates and improving average order value through UX and cart abandonment flow improvements.