Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Content Strategy Lead and Copy Director with over 10 years of experience shaping digital campaigns for global B2B brands. Since 2019, I've been a senior team member leading in-house creative, copy, and community teams to deliver scroll-stopping content with measurable impact. Additionally, I work as a trusted freelance partner for fast-paced, high-growth clients launching new products and brands from the ground up. I have led senior management teams overseeing creative delivery and KPI-driven strategies across global B2B accounts, mentoring teams of copywriters, designers, and community managers to create ROI-focused content. My achievements include increasing LinkedIn engagement for Infosys by 200%, building exceptional client trust with Salesforce, repositioning Zeiss with an education-first content strategy, driving advocacy at Volac via employee-led content, managing technical content across seven countries for Domino Printing, and overseeing European campaigns for Dell across digital channels.…I am a Content Strategy Lead and Copy Director with over 10 years of experience shaping digital campaigns for global B2B brands. Since 2019, I've been a senior team member leading in-house creative, copy, and community teams to deliver scroll-stopping content with measurable impact. Additionally, I work as a trusted freelance partner for fast-paced, high-growth clients launching new products and brands from the ground up. I have led senior management teams overseeing creative delivery and KPI-driven strategies across global B2B accounts, mentoring teams of copywriters, designers, and community managers to create ROI-focused content. My achievements include increasing LinkedIn engagement for Infosys by 200%, building exceptional client trust with Salesforce, repositioning Zeiss with an education-first content strategy, driving advocacy at Volac via employee-led content, managing technical content across seven countries for Domino Printing, and overseeing European campaigns for Dell across digital channels.

Debbie-Ellen Carr

Content Strategist, Copywriter, Digital Marketer, +2





I am a Content Strategy Lead and Copy Director with over 10 years of experience shaping digital campaigns for global B2B brands. Since 2019, I've been a senior team member leading in-house creative, copy, and community teams to deliver scroll-stopping content with measurable impact. Additionally, I work as a trusted freelance partner for fast-paced, high-growth clients launching new products and brands from the ground up. I have led senior management teams overseeing creative delivery and KPI-driven strategies across global B2B accounts, mentoring teams of copywriters, designers, and community managers to create ROI-focused content. My achievements include increasing LinkedIn engagement for Infosys by 200%, building exceptional client trust with Salesforce, repositioning Zeiss with an education-first content strategy, driving advocacy at Volac via employee-led content, managing technical content across seven countries for Domino Printing, and overseeing European campaigns for Dell across digital channels.…I am a Content Strategy Lead and Copy Director with over 10 years of experience shaping digital campaigns for global B2B brands. Since 2019, I've been a senior team member leading in-house creative, copy, and community teams to deliver scroll-stopping content with measurable impact. Additionally, I work as a trusted freelance partner for fast-paced, high-growth clients launching new products and brands from the ground up. I have led senior management teams overseeing creative delivery and KPI-driven strategies across global B2B accounts, mentoring teams of copywriters, designers, and community managers to create ROI-focused content. My achievements include increasing LinkedIn engagement for Infosys by 200%, building exceptional client trust with Salesforce, repositioning Zeiss with an education-first content strategy, driving advocacy at Volac via employee-led content, managing technical content across seven countries for Domino Printing, and overseeing European campaigns for Dell across digital channels.

Available to hire

I am a Content Strategy Lead and Copy Director with over 10 years of experience shaping digital campaigns for global B2B brands. Since 2019, I’ve been a senior team member leading in-house creative, copy, and community teams to deliver scroll-stopping content with measurable impact. Additionally, I work as a trusted freelance partner for fast-paced, high-growth clients launching new products and brands from the ground up.

I have led senior management teams overseeing creative delivery and KPI-driven strategies across global B2B accounts, mentoring teams of copywriters, designers, and community managers to create ROI-focused content. My achievements include increasing LinkedIn engagement for Infosys by 200%, building exceptional client trust with Salesforce, repositioning Zeiss with an education-first content strategy, driving advocacy at Volac via employee-led content, managing technical content across seven countries for Domino Printing, and overseeing European campaigns for Dell across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Content Strategy Lead and Copy Director at OST Marketing

January 1, 2019 - Present

Led senior management teams overseeing creative delivery and KPI-driven strategy across global B2B accounts. Managed teams of copywriters, designers, and community managers to produce scroll-stopping, ROI-focused content. Delivered measurable growth in LinkedIn engagement, built client trust with Salesforce, repositioned brands such as Zeiss, and managed multi-country content campaigns for clients including Domino Printing and Dell.

Freelance Copywriter / Social Media Manager / Marketing Manager

January 1, 2015 - Present

Provided full-funnel content delivery, brand voice development, and strategic marketing support for SMEs, startups, and high-growth brands. Owned all social and digital marketing aspects including strategy, execution, and performance. Launched AI SMS lead-generation services, created email automation journeys and ad campaigns. Developed property descriptions, SEO-optimized blogs, social posts, and managed paid ads across platforms for several clients including Ensumbrown, ClearScore, Fine & Country/Wellington Wise.