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Creative Director and Lead Singer of Deb and The Mentals, combining branding, storytelling, and creative direction to build authentic audience connections and memorable brand experiences. Digital media professional with experience managing global brand social strategies, producing mobile-first short-form content, and leading creative execution across Brazil, the US, and Latin America—covering organic community management, paid campaigns, and real-time event coverage.…Creative Director and Lead Singer of Deb and The Mentals, combining branding, storytelling, and creative direction to build authentic audience connections and memorable brand experiences. Digital media professional with experience managing global brand social strategies, producing mobile-first short-form content, and leading creative execution across Brazil, the US, and Latin America—covering organic community management, paid campaigns, and real-time event coverage.

Debora Habiloni Abilonia

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Creative Director and Lead Singer of Deb and The Mentals, combining branding, storytelling, and creative direction to build authentic audience connections and memorable brand experiences. Digital media professional with experience managing global brand social strategies, producing mobile-first short-form content, and leading creative execution across Brazil, the US, and Latin America—covering organic community management, paid campaigns, and real-time event coverage.…Creative Director and Lead Singer of Deb and The Mentals, combining branding, storytelling, and creative direction to build authentic audience connections and memorable brand experiences. Digital media professional with experience managing global brand social strategies, producing mobile-first short-form content, and leading creative execution across Brazil, the US, and Latin America—covering organic community management, paid campaigns, and real-time event coverage.

Available to hire

Creative Director and Lead Singer of Deb and The Mentals, combining branding, storytelling, and creative direction to build authentic audience connections and memorable brand experiences.

Digital media professional with experience managing global brand social strategies, producing mobile-first short-form content, and leading creative execution across Brazil, the US, and Latin America—covering organic community management, paid campaigns, and real-time event coverage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Portuguese

Fluent

English

Fluent

Work Experience

Social Media | Content Creator (Freelancer) at Deba and The Mentals / Freelance

January 1, 2022 - August 1, 2026

Planned and executed social media strategy for a global brand in Brazil. Developed digital campaigns aligned with international brand guidelines, managed online communities and consumer engagement across platforms, and created content for product launches, cultural campaigns, events, and brand activations. Produced mobile-first creative content for Instagram Reels, TikTok, and other short-form platforms, and delivered real-time coverage for events and festivals. Coordinated paid media campaigns focused on brand awareness and audience engagement. Collaborated with teams across the United States and Latin America and directed, captured, and produced creative content for digital platforms.

Community Manager & Content Creator at Jägermeister Brazil

January 1, 2022 - Present

Lead community management efforts and optimize digital ad campaigns to strengthen global brand awareness and presence. Produce high-impact, engaging content tailored to the end consumer, focusing on experiential marketing. Develop, execute, and monitor digital marketing campaigns and content strategies aligned with brand guidelines.

Social Media | Content Producer (Freelancer)

April 1, 2020 - August 1, 2027

Planned and executed social media strategy for a global brand in Brazil. Developed digital campaigns aligned with international brand guidelines and managed online communities and consumer engagement across social platforms. Created content for product launches, cultural campaigns, events, and brand activations. Produced mobile-first creative content for Instagram Reels, TikTok, and other short-form platforms, including real-time event coverage for festivals and brand activations. Coordinated paid media campaigns focused on brand awareness and audience engagement, collaborating with teams across the United States and Latin America. Directed, captured, and produced creative content for digital platforms.

Social Media | Content Creative (Freelancer)

January 1, 2017 - January 1, 2022

Planned and executed social media strategies for a global brand in Brazil. Developed digital campaigns aligned with international brand guidelines, managed online communities and consumer engagement across platforms, and created content for product launches, cultural campaigns, events, and brand activations. Produced mobile-first creative content for Instagram Reels, TikTok, and other short-form platforms. Delivered real-time event coverage for festivals and brand activations, and coordinated paid media campaigns focused on brand awareness and audience engagement. Collaborated with teams across the United States and Latin America. Directed, captured, and produced creative content for digital platforms.

Creative Director at Deb and The Mentals

January 1, 2017 - January 1, 2022

Directed and produced creative content for digital platforms, combining brand building, storytelling, and creativity to build authentic audience connections and memorable brand experiences.

Social Media / Content Creative (Freelancer)

January 1, 2017 - January 1, 2022

Planned and executed social media strategy for a global brand in Brazil, developing digital campaigns aligned with international brand guidelines. Managed online communities and consumer engagement across platforms. Created content for product launches, cultural campaigns, events, and brand activations. Produced mobile-first creative for Instagram Reels and TikTok and delivered real-time event coverage for festivals and activations. Coordinated and produced creative content for digital platforms with teams across the United States and Latin America; also directed, captured, and produced content.

Community Manager / Social Media Strategist / Content Creator at Iess - Brasília Social Media (Freelancer) / Media activities in Brazil

January 1, 2017 - August 20, 2022

Planned and executed social media strategies for a global brand in Brazil, aligned with international brand guidelines. Managed online communities and consumer engagement across social platforms. Created content for product launches, cultural campaigns, events, and brand activations, and produced mobile-first creative content for Instagram Reels, TikTok, and other short-form channels. Delivered real-time event coverage content and coordinated paid media campaigns focused on brand awareness and audience engagement. Directed, captured, and produced creative content for digital platforms.

Social Media Ads & Performance Director / Creative Director (roles listed together) at Meta Ads

January 1, 2017 - August 20, 2022

Led creative direction and managed Meta Ads for performance and audience engagement. Directed and produced creative content for digital platforms, coordinating paid campaigns focused on brand awareness and audience engagement. Collaborated with teams across the United States and Latin America to align campaigns with brand guidelines, while ensuring culturally relevant content execution for social platforms.

Social Media & Creative Content Producer at Freelancer

January 1, 2017 - January 1, 2022

Designed data-driven content strategies and unique visual identities for various fashion and music brands. Managed end-to-end social media channels and dynamic editorial calendars to boost organic growth. Handled video editing and post-production for fast-paced digital platforms (Reels, TikTok, Shorts).

Music Manager at Jägermeister

January 1, 2013 - January 1, 2016

Managed music strategy and partnerships. Coordinated relationships with artists and cultural stakeholders.

Music Manager / Jägermeister (Gestão de estratégias musicais e parcerias) at Jägermeister

January 1, 2013 - December 31, 2016

Managed music strategy and partnerships, maintaining relationships with artists and connecting music activities to cultural contexts.

Music Manager / Jägermeister (strategy and partnerships) at Jägermeister

January 1, 2013 - December 31, 2016

Managed music strategy and partnerships, coordinating relationships with artists and the cultural scene. Focused on brand-aligned music strategy and collaboration activities connecting the brand with artists and culture.

Music Manager (Jägermeister) at Jägermeister

January 1, 2013 - January 1, 2016

Managed music strategy and partnerships, fostering relationships with artists and the cultural scene.

Music Manager (Jägemeister) at Jägemeister

January 1, 2013 - December 31, 2016

Managed music partnerships and strategy, coordinating relationships with artists and supporting cultural initiatives and collaborations.

Music Manager at Jägermeister Brazil

January 1, 2013 - January 1, 2016

Managed nationwide music strategies, experiential activations, and high-profile cultural partnerships. Fostered and maintained strategic public relations with artists, influencers, and the underground cultural scene.

Community Manager | Social Media Strategist | Content Creator

January 1, 2000 - Present

Developed content strategies and visual identities for fashion and music brands. Managed social media channels and editorial calendars. Produced and edited videos for digital platforms, creating creative assets and digital campaigns focused on engagement and brand growth.