I’m a multidisciplinary designer with roots in graphic design and a passion for creating digital products. My path began by learning how visuals shape perception and connection, and evolved into UX/UI design, where research, storytelling and strategy meet to craft intuitive experiences I’m fueled by curiosity, multicultural collaboration, and the belief that design should not be about catching up, but staying ahead. Ways I Contribute: UX/UI & Product Design → UI Design, Prototyping, Design Systems, Information Architecture User Research & Testing → User Research, Usability Testing, MVP Prioritization Product Strategy → Translating insights into features, defining flows, prioritizing roadmaps Visual & Brand Design → Brand Identity, Graphic Design, Motion Design

Deborah Lima

I’m a multidisciplinary designer with roots in graphic design and a passion for creating digital products. My path began by learning how visuals shape perception and connection, and evolved into UX/UI design, where research, storytelling and strategy meet to craft intuitive experiences I’m fueled by curiosity, multicultural collaboration, and the belief that design should not be about catching up, but staying ahead. Ways I Contribute: UX/UI & Product Design → UI Design, Prototyping, Design Systems, Information Architecture User Research & Testing → User Research, Usability Testing, MVP Prioritization Product Strategy → Translating insights into features, defining flows, prioritizing roadmaps Visual & Brand Design → Brand Identity, Graphic Design, Motion Design

Available to hire

I’m a multidisciplinary designer with roots in graphic design and a passion for creating digital products. My path began by learning how visuals shape perception and connection, and evolved into UX/UI design, where research, storytelling and strategy meet to craft intuitive experiences

I’m fueled by curiosity, multicultural collaboration, and the belief that design should not be about catching up, but staying ahead.

Ways I Contribute:

UX/UI & Product Design → UI Design, Prototyping, Design Systems, Information Architecture
User Research & Testing → User Research, Usability Testing, MVP Prioritization
Product Strategy → Translating insights into features, defining flows, prioritizing roadmaps
Visual & Brand Design → Brand Identity, Graphic Design, Motion Design

See more

Experience Level

Expert
Expert
Expert
Expert
Expert

Language

Portuguese
Fluent
English
Fluent

Work Experience

Activist — UX/UI Designer at Berlin, Germany (Remote)
June 1, 2025 - November 28, 2025
Worked with the product and front-end team to define foundational Information Architecture, presenting rationale for new visual and UX directions to stakeholders. Designed a progressive engagement user flow (a 2-screen preview) to replace a 7-screen sign-up/verification wall, significantly increasing activation. Led the redesign of the Search page to a clean, scalable card-based UI with new 'cause badges' for intuitive filtering. Conceptualized a unique 3D 'cause badge' visual system, strengthening brand identity and visual hierarchy.
Visual Designer at EBA - Studio BIM & Archicad
February 28, 2025 - February 28, 2025
Led the company's brand identity redesign, was promoted to oversee the overall visual identity across digital platforms. Owned and maintained the visual design system and brand guidelines. Created UI assets (icons, illustrations, components) for web and marketing campaigns and collaborated with cross-functional teams to translate user requirements into visual solutions.
Creative Content Strategist at Graphisoft
November 30, 2023 - November 30, 2023
Led creative strategy for global campaigns, translating user insights and briefs into compelling video narratives to simplify complex product concepts. Managed end-to-end design and production for 10+ videos, applying motion design to enhance comprehension. Partnered with marketing to define the campaign's user journey and managed creative workflow from concept to delivery.
Graphic and Visual Designer at Self-Employed
October 31, 2024 - October 31, 2024
Managed freelance design practice, pivoting from print to digital product design and building brand identities for Brazilian and European clients. Delivered end-to-end design—from requirements gathering to final assets—while expanding services into digital design, editorial, and digital marketing assets.
Graphic Designer at 3ml Studio
November 30, 2020 - November 30, 2020
Contributed to a fast-paced agency environment, building foundational skills in design systems, brand identity, and production design for multiple client accounts. Developed and maintained design systems and visual identity guidelines; specialized in logo design and branding to enhance brand recognition and user trust.

Education

Systems Analysis and Development at Descomplica
January 1, 2025 - December 31, 2027
UX/UI Design at Beetroot Academy
January 1, 2024 - December 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education