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Hi, I’m Debs, I’ve been working in marketing & communications for over 15 years. I love the challenge of immersing myself into a project or getting to the heart of a client's needs, and I am not afraid of rolling up my sleeves and getting stuck in. When I’m not creating eye catching ads or writing compelling copy, you can find me outside, hiking, running and playing with my children.…

Debs

Marketing Strategist, Digital Marketer, Content Creator, +4

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Hi, I’m Debs, I’ve been working in marketing & communications for over 15 years. I love the challenge of immersing myself into a project or getting to the heart of a client's needs, and I am not afraid of rolling up my sleeves and getting stuck in. When I’m not creating eye catching ads or writing compelling copy, you can find me outside, hiking, running and playing with my children.…

Available to hire

Hi, I’m Debs, I’ve been working in marketing & communications for over 15 years. I love the challenge of immersing myself into a project or getting to the heart of a client’s needs, and I am not afraid of rolling up my sleeves and getting stuck in. When I’m not creating eye catching ads or writing compelling copy, you can find me outside, hiking, running and playing with my children.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Codestone

November 1, 2024 - March 1, 2026

Fractional Marketing Manager focusing on multi-channel customer engagement to increase retention, loyalty and lifetime value. Responsibilities include analysing customer data and journey insights to personalise experiences, collaborating with product, sales and customer service teams to align messaging, monitoring campaign performance, A/B testing, and reporting on engagement metrics and marketing ROI.

Head of Marketing at Great Athletes

November 1, 2021 - Present

Lead the marketing team and oversee the company’s marketing strategy, brand development, and external communications. Key achievement includes project-managing the full company rebrand within six weeks. Responsibilities included email marketing & automation (HubSpot & Customer.io), developing multi-channel marketing strategies, yearly planning, SEO improvements, CRM management (HubSpot & Gold Vision), customer segmentation and automated communications, content creation (video, graphics, blogs), event planning and coordination, and ongoing internal/external communications to improve performance.

Marketing & Communications Consultant at One Five Six Digital (Freelance)

January 1, 2019 - Present

Collaborate with small businesses across various industries to provide tailored marketing and communications strategies, helping them establish and grow their online presence. Immersed in brands to create resonant content; assisted organisations from property to health and wellness. Services include bespoke marketing strategies, auditing and optimisation, social media management, content creation, automated email campaigns, paid advertising (Google Ads, Meta Ads), website copy, SEO improvements, campaign monitoring and reporting, and customer engagement.

Marketing Manager at Belbin

September 1, 2009 - November 1, 2021

Directed strategic marketing initiatives for product launches and ongoing campaigns for team-building software products. Managed email marketing with segmentation, automation and engagement; increased brand visibility via targeted social media; optimized website content and SEO; created and managed video marketing strategies; led internal and external event planning; designed graphics for print and online; managed CRM implementation and improved client relations and communication flow.