Hi, I'm Dedek Yusuf S.P. Utomo, S.Kom. I design user-centered experiences for B2B and B2C products across Distribution, Travel, AI, IoT, Event Planning, Project Management, and Healthcare. I solve real problems through research and design, collaborating with cross-functional teams to deliver impactful solutions. I enjoy turning insights into practical design systems and scalable interfaces, from apps to websites and marketing content. I value curiosity, experimentation, and AI-enabled workflows to optimize design processes and outcomes.

Dedek Yusuf

Hi, I'm Dedek Yusuf S.P. Utomo, S.Kom. I design user-centered experiences for B2B and B2C products across Distribution, Travel, AI, IoT, Event Planning, Project Management, and Healthcare. I solve real problems through research and design, collaborating with cross-functional teams to deliver impactful solutions. I enjoy turning insights into practical design systems and scalable interfaces, from apps to websites and marketing content. I value curiosity, experimentation, and AI-enabled workflows to optimize design processes and outcomes.

Available to hire

Hi, I’m Dedek Yusuf S.P. Utomo, S.Kom. I design user-centered experiences for B2B and B2C products across Distribution, Travel, AI, IoT, Event Planning, Project Management, and Healthcare. I solve real problems through research and design, collaborating with cross-functional teams to deliver impactful solutions.

I enjoy turning insights into practical design systems and scalable interfaces, from apps to websites and marketing content. I value curiosity, experimentation, and AI-enabled workflows to optimize design processes and outcomes.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Senior UX Designer at Bali Love
November 1, 2024 - Present
Responsible for AI and Guest product design. Collaborated in a cross-functional team comprising Product Manager and developers, employing Agile methodologies to ideate, design, and deliver products. Refined the design scope to align with time constraints and developers' capabilities, ensuring feasibility and efficiency in product development. Produced detailed handoff documentation to support the developers’ execution of design requirements.
Senior UX Designer at Yooli™
March 31, 2025 - July 22, 2025
Responsible for health management product design on web and mobile. Partnered closely with clients to conduct usability testing and rectify poor product experience to enhance user satisfaction. Produced detailed handoff documentation to support the developers’ execution of design requirements.
UX Designer at Tictag.io
October 31, 2024 - July 22, 2025
Played a key role in driving the product's growth from inception to pre-Series A and successfully securing Series A funding. Worked closely with Product Managers and developers in an Agile team to conceptualize, design, and deliver the product. Optimized the design scope to align with project timelines and development team capabilities, ensuring feasibility and efficiency in the product development process. Created comprehensive handoff documentation for seamless implementation by development team.
UX Designer at Wharehauora.nz
June 30, 2022 - July 22, 2025
Achieved a significant increase in conversions, with 20% of interested users successfully converting into customers. Collaborated closely with clients to conduct usability testing, identifying and addressing pain points to improve product experience and enhance user satisfaction.
UI/UX Developer at Tripcetera.com (Batam Fast Ferry Pte. Ltd.)
February 28, 2021 - July 22, 2025
Designed and developed a travel marketplace for web and mobile, delivering high-quality assets for marketing and improving site performance with optimized design and faster load times.
Senior Creative Designer at SimpliDots
September 30, 2017 - July 22, 2025
Created UI designs for websites and apps with a focus on intuitive navigation and smooth user experience, while also producing marketing visuals aligned with brand identity across digital platforms.
Teacher at Senior High School 9
February 29, 2016 - July 22, 2025
Delivered comprehensive lessons on web design principles and basic programming, equipping students with foundational skills for digital development.
Web Designer at Citra Kreasi Latena
August 31, 2014 - July 22, 2025
Enhanced site aesthetics by implementing high-quality user interface and effective layout design to client specifications.
Janitor at Garuda Citra Sarana
August 31, 2013 - July 22, 2025
Maintained clean and comfortable environments in commercial buildings by vacuuming, cleaning windows, and dusting.
Senior UX Designer at TaskTag
September 1, 2025 - November 16, 2025
Led product design across app, web, and marketing content for construction management platform. Optimized design workflows using the latest AI technologies. Aligned design and implementation through detailed handoffs and design QA.
Senior UX Designer at Bali Love
October 31, 2025 - October 31, 2025
Led product design across app, web, and signage for wedding platform. Designed AI-powered venue and guest experiences. Optimized design workflows with the latest AI technologies. Built and documented a design system, aligning smoothly with developers via Storybook.
Senior UX Designer at Yo Oli
March 31, 2025 - March 31, 2025
Reorganized existing designs into a clear, developer-friendly structure. Produced detailed handoff documentation and conducted design QA to ensure smooth developer execution. Improved the mobile app booking flow to seamlessly align patients, nurses, and medical specialists.
UX Designer at Ticktag.io
October 31, 2024 - October 31, 2024
Played a key role in driving the product's growth from inception to pre-Series A and successfully securing Series A funding. Led product design for app, web, and localization content on a micro-tasking data labeling platform. Produced detailed handoff documentation and conducted design QA to ensure smooth developer execution.
UI Designer at Tripcetera.com (Batam Fast Ferry Pte. Ltd.)
February 28, 2021 - February 28, 2021
Designed and developed a travel marketplace for web and mobile, delivering high-quality assets for marketing and improving site performance with optimized design and faster load times.
Senior Creative Designer at SimpliDots
September 30, 2017 - September 30, 2017
Created UI designs for websites and apps with a focus on intuitive navigation and smooth user experience, while also producing marketing visuals aligned with brand identity across digital platforms.
Teacher at Senior High School 9, Medan
February 29, 2016 - February 29, 2016
Delivered comprehensive lessons on web design principles and basic programming, equipping students with foundational skills for digital development.
Web Designer at Citra Kreasi Latena, Medan
August 31, 2014 - August 31, 2014
Enhanced site aesthetics by implementing high-quality user interface and effective layout design to client specifications.
Janitor at Garuda Citr a Sarana, Medan
August 31, 2013 - August 31, 2013
Maintained clean and comfortable environments in commercial buildings by vacuuming, cleaning windows, and dusting.

Education

Bachelor of Computer Science at Potensi Utama University
October 1, 2011 - December 31, 2015
Bachelor of Computer Science at Potensi Utama University
October 1, 2011 - December 1, 2015

Qualifications

Design Thinking: The Ultimate Guide
August 1, 2024 - August 31, 2024
Design Thinking: The Ultimate Guide
August 1, 2024 - November 16, 2025

Industry Experience

Software & Internet, Travel & Hospitality, Healthcare, Wholesale & Distribution, Professional Services, Media & Entertainment