Hi, I’m Daniyal Ahmad — a Creative Lead & Content Strategist With 9+ years of experience in creative direction, content systems, and regional storytelling, I build design and content that feels native, relevant, and deeply connected to the cultures they speak to. From leading teams to building high-performance content pipelines, my work blends creativity, strategic thinking, and cultural insight to create impact at scale. My background spans creative direction, motion design, social content, templates, video production, and brand storytelling — with a strong focus on localization and cultural nuance. I collaborate closely with marketing, SEO, growth, product, and creator teams to build content that drives impact, discoverability, and user engagement. I thrive in fast-paced, experimental environments where creativity meets strategy. My goal is always the same: build meaningful, relevant work that resonates deeply with the audience.

Daniyal Ahmad

Hi, I’m Daniyal Ahmad — a Creative Lead & Content Strategist With 9+ years of experience in creative direction, content systems, and regional storytelling, I build design and content that feels native, relevant, and deeply connected to the cultures they speak to. From leading teams to building high-performance content pipelines, my work blends creativity, strategic thinking, and cultural insight to create impact at scale. My background spans creative direction, motion design, social content, templates, video production, and brand storytelling — with a strong focus on localization and cultural nuance. I collaborate closely with marketing, SEO, growth, product, and creator teams to build content that drives impact, discoverability, and user engagement. I thrive in fast-paced, experimental environments where creativity meets strategy. My goal is always the same: build meaningful, relevant work that resonates deeply with the audience.

Available to hire

Hi, I’m Daniyal Ahmad — a Creative Lead & Content Strategist
With 9+ years of experience in creative direction, content systems, and regional storytelling, I build design and content that feels native, relevant, and deeply connected to the cultures they speak to. From leading teams to building high-performance content pipelines, my work blends creativity, strategic thinking, and cultural insight to create impact at scale.
My background spans creative direction, motion design, social content, templates, video production, and brand storytelling — with a strong focus on localization and cultural nuance. I collaborate closely with marketing, SEO, growth, product, and creator teams to build content that drives impact, discoverability, and user engagement.
I thrive in fast-paced, experimental environments where creativity meets strategy. My goal is always the same: build meaningful, relevant work that resonates deeply with the audience.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Creative Content Lead
January 1, 2023 - Present
Creative Content Lead with 8+ years of experience delivering culturally resonant content across the MEN A region. Skilled in creative strategy, storytelling, content leadership, and cross-functional collaboration. Adaptive lead guiding creators, developing hyperlocal content systems, and driving engagement through data-backed insights. Passionate about elevating regional design narratives and building content ecosystem that feel truly local.
Creative Lead at Abwaab
January 1, 2022 - December 31, 2023
Directed a team of animators and editors to deliver high-quality content. Managed full production cycles from planning to QC. Implemented feedback loops and performance reviews. Used data to improve retention and content quality.
Creative Associate at MangoBaaz
January 1, 2021 - December 31, 2022
Coordinated marketing content; translated marketing strategy into impactful creative concepts; collaborated with influencers and public figures for regional content.
Creative Lead at MangoBaaz
January 1, 2018 - December 31, 2020
Led production of marketing content across campaigns; built local content systems; collaborated with creators to deliver culturally resonant materials.
Creative Lead at Deebee Production
January 1, 2016 - December 31, 2017
Directed a team of animators and editors to deliver high-quality content. Managed full production cycles from planning to QC. Implemented feedback loops and performance reviews. Used data to improve retention and content quality.
Creative Lead at Deebee Production
January 1, 2022 - December 31, 2023
Led creative direction and content systems; collaborated with strategy and marketing teams; produced motion design, video assets, and post-production deliverables; implemented feedback loops to improve retention and content quality; drove engagement and ROI.
Director at Abwaab
January 1, 2016 - December 31, 2017
Oversaw creative output and strategy; led production and post-production workflows; improved processes and collaboration across teams.

Education

A Levels in Physics, Chemistry & Maths at The City School
January 1, 2012 - January 1, 2014
Bachelor of Mass Communication at Forman Christian College
January 1, 2014 - January 1, 2018
A Levels in Physics, Chemistry & Maths at The City School
January 1, 2012 - January 1, 2014
Bachelor of Mass Communication at Forman Christian College
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet