Hi, I'm Deisy Rojas, a passionate Senior Product Designer based in London. I specialize in creating user-centric digital experiences that not only look great but also improve usability and engagement. With experience leading design systems and collaborating with cross-functional teams, I thrive on turning complex problems into elegant, accessible solutions. I love mentoring fellow designers and constantly upskilling in the latest design tools and practices like Figma. My journey has taken me through projects at companies like Amazon Prime Video, Cision, and Preqin, where I helped enhance user engagement and streamline workflows. I'm always excited to connect, learn, and create impactful design strategies that drive success.…

Deisy Rojas

Hi, I'm Deisy Rojas, a passionate Senior Product Designer based in London. I specialize in creating user-centric digital experiences that not only look great but also improve usability and engagement. With experience leading design systems and collaborating with cross-functional teams, I thrive on turning complex problems into elegant, accessible solutions. I love mentoring fellow designers and constantly upskilling in the latest design tools and practices like Figma. My journey has taken me through projects at companies like Amazon Prime Video, Cision, and Preqin, where I helped enhance user engagement and streamline workflows. I'm always excited to connect, learn, and create impactful design strategies that drive success.…

Available to hire

Hi, I’m Deisy Rojas, a passionate Senior Product Designer based in London. I specialize in creating user-centric digital experiences that not only look great but also improve usability and engagement. With experience leading design systems and collaborating with cross-functional teams, I thrive on turning complex problems into elegant, accessible solutions.

I love mentoring fellow designers and constantly upskilling in the latest design tools and practices like Figma. My journey has taken me through projects at companies like Amazon Prime Video, Cision, and Preqin, where I helped enhance user engagement and streamline workflows. I’m always excited to connect, learn, and create impactful design strategies that drive success.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

UX Designer at Cision
April 30, 2025 - July 28, 2025
Led the design of user-centric website experiences, increasing user engagement by 15% in the first three months. Conducted user research to inform the redesign of key landing pages, such as the Cision and Pinterest partnership, leading to a 25% increase in click-through rates within the first month. Translated user insights into intuitive and accessible solutions, reducing bounce rates by 12% across redesigned sections.
Senior Product Designer – Amazon Prime Video at Designwerk
April 1, 2025 - Present
Lead the evolution of Amazon Prime Video’s global design system, building scalable, logic-driven Figma libraries for high-volume asset creation. Ensure visual consistency across campaigns and platforms, collaborating with cross-functional teams to refine systems and improve workflows. Mentor designers and upskill internal and client teams on Figma best practices and design ops.
Product Designer at Automa Digital
July 31, 2024 - July 28, 2025
Developed wireframes and mockups for web and mobile applications, contributing to a 30% improvement in usability scores post-launch. Created comprehensive design systems in Figma, reducing developer handoff time by 40%. Collaborated closely with developers to ensure accurate implementation, reducing design-to-development inconsistencies by 25%.
Creative Designer at Preqin
September 30, 2023 - July 28, 2025
Collaborated with Pentagram on Preqin’s rebrand, establishing an intuitive Figma design structure that improved designer workflow efficiency by 35%. Developed a design system for the marketing team, ensuring brand consistency across 100+ digital assets. Worked on large-scale content-driven websites, increasing organic user engagement by 20%.

Education

MA Graphic Branding and Identity at University of the Arts London
October 1, 2023 - December 31, 2024
BA Visual Communication at University of Greenwich
September 1, 2016 - June 30, 2020

Qualifications

D&AD pencil winner for IMAX
June 1, 2024 - June 30, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Financial Services