Available to hire
I’m a senior designer with over 12 years of experience shaping digital product experiences through UX, service design, and human-centered methodologies. I collaborate with product managers, engineers, and multidisciplinary teams to support product discovery, experience definition, and continuous improvement.
I have a strong background in design systems, wireframing, journey mapping, and usability testing, translating user and business needs into clear, usable, and consistent digital solutions. I regularly work with tools like Figma, Adobe Creative Suite, and Gen AI to conceptualize and iterate experiences.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Sr. Visual Designer at Idea Couture by Cognizant
August 1, 2025 - August 1, 2025Designed user interfaces (UI), wireframes and prototypes for digital workflows and platforms. Developed editorial and information design material aligned with brand guidelines. Created illustrations and visual assets for product experiences. Collaborated with multidisciplinary teams applying design thinking and human-centered design methodologies.
Brand Designer at ALISEN
November 1, 2019 - November 1, 2019Led branding projects, digital campaigns, and visual identity systems. Produced marketing content, copywriting and service design deliverables. Applied service design methodologies to improve customer journeys. Ensured consistency across print and digital channels through design systems.
Graphic Designer at Capricciosas
October 1, 2017 - October 1, 2017Managed brand communication, visual storytelling and digital content creation. Directed art for photography, illustration and editorial pieces. Refined brand identity and visual systems, ensuring cohesive image across all channels.
Content Manager at F2 Industrial
April 1, 2017 - April 1, 2017Oversaw content creation and SEO-driven digital assets. Produced UI layouts, illustrations and graphic materials for internal platforms. Coordinated content workflows ensuring usability and accessibility of communication materials.
Senior Designer, Digital Experience at Idea Couture by Cognizant
November 1, 2019 - August 1, 2025Collaborated with product managers, engineers, and stakeholders to shape user flows and digital product experiences. Contributed to research and discovery activities, including journey mapping and usability testing. Translated user and business needs into wireframes and prototypes, supporting iterative improvements and informed product discussions.
Designer, Service & Digital Product Experience at ALISEN
November 1, 2017 - November 1, 2019Contributed to branding and digital initiatives with a focus on end-to-end customer and service experiences. Collaborated with internal teams to identify user needs, friction points, and experience opportunities, supporting service and experience definition. Supported experience guidelines and design systems to ensure consistency across brand, service design, and digital execution.
Designer, Digital Experience at Capricciosas
April 1, 2017 - October 1, 2017Supported visual and digital communication with a focus on cohesive brand and experience consistency. Contributed to storytelling and content creation across digital touch points. Assisted in maintaining visual systems and experience guidelines across formats and channels.
Content Manager, Digital Experience at F2 Industrial
April 1, 2015 - April 1, 2017Managed content workflows for internal digital platforms, ensuring clarity, usability, and accessibility. Worked with technical teams to align content structure with platform functionality. Supported improvements based on user behavior and content performance.
Education
BA in Graphic Design at Cristóbal Colón University UCC
January 1, 2009 - January 1, 2013UX/UI Design Program at Acámica / Digital House
January 1, 2021 - January 1, 2022Ethnography for Products and Services at Priscilla Williams
January 1, 2021 - January 1, 2021Human-Centered Design at Racimo Estudio
January 1, 2020 - January 1, 2020Human-Centered Design at 23Design
January 1, 2020 - January 1, 2020UX/UI Design Program at Acámica / Digital House
January 1, 2021 - December 31, 2022Innovation Methodologies at Priscilla Williams
January 1, 2021 - January 1, 2021Ethnography for Products and Services at Racimo Estudio
January 1, 2020 - January 1, 2020Human-Centered Design at 23Design
January 1, 2020 - December 31, 2020BA in Graphic Design at Cristóbal Colón University UCC
January 1, 2009 - December 31, 2013Qualifications
Generative AI Multiplatform
January 1, 2024 - January 1, 2024Generative AI Multiplatform
January 1, 2024 - March 31, 2026Generative AI Multiplatform
January 1, 2024 - March 31, 2026Innovation Methodologies
January 1, 2021 - January 1, 2021Ethnography for Products and Services
January 1, 2020 - January 1, 2020Human-Centered Design
January 1, 2020 - December 31, 2020BA in Graphic Design
January 1, 2009 - December 31, 2013Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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