Available to hire
I am a Marketing & Communication Psychologist with an MSc in Psychology of Marketing and Communication. I translate consumer behaviour insights into measurable outcomes—growing social reach by 93.8%, winning an international social venture competition, and building brand identities from zero.
Psychology-rooted, process-driven, and equally comfortable working independently or within cross-functional teams. Based in Amsterdam, I am available from September 2026.
Experience Level
Language
Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Beginner
Work Experience
Digital Content & Social Media Strategist at Anne Frank House
September 1, 2025 - PresentGrew Instagram reach by 93.8% and content interactions by 63.4% (Jan–May 2026 vs Oct–Dec 2025) by redesigning the content strategy around audience segmentation and channel-specific storytelling. Produced a TikTok post with 35,000 views, 3,431 likes and 407 saves. Led editorial workflow optimization to reduce production time across three platforms. Designed a data-enriched content strategy mapping visitor personas to content types and priorities. Delivered 3 workshops on audience segmentation and communication strategy; developed AFYN Impact Framework to standardise impact measurement for youth-led programmes.
Brand Strategy Consultant (Freelance) at Winery Scattaglia
October 1, 2025 - PresentBuilt a complete brand identity system for a family-owned Apulian winery, managing client discovery, consumer research, strategic framework, and implementation support. Defined vision, mission, market positioning, brand archetypes, and differentiation grounded in consumer psychology. Produced a consumer perception analysis mapping triggers to communication decisions; developed a slogan matrix with emotional response evaluation. Directed full visual identity including iconography, color palette, tone of voice, and product naming; collaborating with a designer on premium label design for 2026 market release.
International Programme Lead at Giocamondo Study
January 1, 2021 - January 1, 2024Led cross-cultural teams of up to 25 participants across three international locations, ensuring high programme satisfaction through structured scheduling and real-time problem solving. Facilitated analytical workshops for diverse audiences, adapting communication and problem-solving approaches across cultural contexts.
Education
MSc in Psychology of Marketing and Communication at Sapienza University of Rome
September 1, 2023 - July 1, 2025BSc in Psychological Sciences and Techniques at Università degli Studi di Bari
September 1, 2020 - July 1, 2023Erasmus Exchange at Facultad de Psicología, University of Oviedo
September 1, 2022 - February 1, 2023Qualifications
Google Digital Marketing & E-commerce Certificate
January 11, 2030 - June 1, 2026Marketing Psychology: Master of Influence (Udemy)
January 11, 2030 - June 1, 2026Social Media Marketing Agency: Digital Marketing + Business (Udemy)
January 11, 2030 - June 1, 2026Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Professional Services
Experience Level
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