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I am an experienced social media specialist with over five years of expertise in developing and executing effective social media strategies that boost brand visibility and engagement. I take a strategy-first approach, creating trendy, relevant, and socially engaging content that drives meaningful connections for brands. I have a strong understanding of social media insights and analytics to drive decision-making and am proficient in managing social media across platforms like Instagram, Facebook, and TikTok. I am committed to constantly upgrading my skills to stay current and adaptable in the fast-evolving digital landscape.…I am an experienced social media specialist with over five years of expertise in developing and executing effective social media strategies that boost brand visibility and engagement. I take a strategy-first approach, creating trendy, relevant, and socially engaging content that drives meaningful connections for brands. I have a strong understanding of social media insights and analytics to drive decision-making and am proficient in managing social media across platforms like Instagram, Facebook, and TikTok. I am committed to constantly upgrading my skills to stay current and adaptable in the fast-evolving digital landscape.

Delia Lim

Social Media Freelancer, Content Creator, Community Manager, +4

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I am an experienced social media specialist with over five years of expertise in developing and executing effective social media strategies that boost brand visibility and engagement. I take a strategy-first approach, creating trendy, relevant, and socially engaging content that drives meaningful connections for brands. I have a strong understanding of social media insights and analytics to drive decision-making and am proficient in managing social media across platforms like Instagram, Facebook, and TikTok. I am committed to constantly upgrading my skills to stay current and adaptable in the fast-evolving digital landscape.…I am an experienced social media specialist with over five years of expertise in developing and executing effective social media strategies that boost brand visibility and engagement. I take a strategy-first approach, creating trendy, relevant, and socially engaging content that drives meaningful connections for brands. I have a strong understanding of social media insights and analytics to drive decision-making and am proficient in managing social media across platforms like Instagram, Facebook, and TikTok. I am committed to constantly upgrading my skills to stay current and adaptable in the fast-evolving digital landscape.

Available to hire

I am an experienced social media specialist with over five years of expertise in developing and executing effective social media strategies that boost brand visibility and engagement. I take a strategy-first approach, creating trendy, relevant, and socially engaging content that drives meaningful connections for brands.

I have a strong understanding of social media insights and analytics to drive decision-making and am proficient in managing social media across platforms like Instagram, Facebook, and TikTok. I am committed to constantly upgrading my skills to stay current and adaptable in the fast-evolving digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

French

Beginner

Work Experience

Social Media Specialist at Evian Brumisateur Singapore and Rael Singapore

January 1, 2021 - Present

Developed and executed comprehensive organic and paid social media strategies to drive brand visibility and engagement. Maintained cohesive brand aesthetics and voice across social channels ensuring consistent messaging and visual identity. Produced visually appealing and on-trend content showcasing products. Collaborated with key opinion leaders and user-generated content creators to facilitate engaging content. Successfully executed brand standalone and collaborative giveaways, driving user engagement, increasing brand loyalty, and expanding brand reach. Implemented targeted ad campaigns to generate leads and boost brand awareness, effectively reaching target audiences and increasing conversion rates. Monitored and analysed campaign performance metrics, optimizing strategies to maximize ROI and improve campaign effectiveness.

Freelance Social Media Strategist at Circles.Life

September 2, 2024 - February 2, 2025

Developed and executed social media strategies for Circles.Life, a leading multinational telecommunications company in Singapore, driving brand awareness, engagement, and conversions. Spearheaded a transformative social media strategy overhaul, pivoting from traditional approaches to innovative, trend-driven initiatives that boosted relevance and resonance with the target audience. Created engaging content to increase audience interaction. Collaborated with cross-functional teams to integrate social media with marketing objectives. Protected brand integrity through expert community and crisis management on social media. Analysed and reported on social media performance metrics to optimize strategies.

Social Media Specialist / Freelance at Evian Brumisateur Singapore, Rael Singapore

January 1, 2021 - Present

Developed and executed comprehensive organic and paid social media strategies, driving brand visibility and engagement. Maintained cohesive brand aesthetic and voice across social media channels ensuring consistent messaging and visual identity. Produced visually appealing and on-trend content to showcase products. Collaborated with Key Opinion Leaders (KOLs) and user-generated content (UGC) creators to facilitate UGC creation. Successfully executed standalone and collaborative giveaways with other brands to increase user engagement, brand loyalty, and expand brand reach. Implemented targeted ad campaigns to generate leads and boost brand awareness, effectively reaching the target audience and increasing conversion rates. Monitored and analysed campaign performance metrics, optimising strategies to ensure maximum ROI and improved campaign effectiveness.

Social Media Strategist / Freelance at Circles.Life

January 1, 2025 - August 17, 2025

Developed and executed social media strategies driving brand awareness, engagement, and conversions for a leading multinational telecommunications company in Singapore. Spearheaded a transformative social media strategy overhaul, pivoting from traditional approaches to innovative, trend-driven initiatives that boosted relevance and resonance with the target audience. Created engaging content, increasing audience interaction. Collaborated with cross-functional teams to integrate social media with marketing objectives. Protected brand integrity through expert community management and social media crisis management. Analysed and reported on social media performance metrics to optimise strategies.