Available to hire
Hi, I’m Demas Ryan, a communication and marketing professional with 10+ years of experience and an MA in Marketing Communication. I thrive on building community-focused campaigns, shaping strategic marketing, managing budgets, and leading teams to deliver measurable results.
I’m passionate about continuous learning and turning data into meaningful stories that connect brands with people. My work spans non-profit, education, and tech sectors, and I enjoy turning ambitious ideas into practical, ROI-driven programs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Indonesian
Fluent
Work Experience
Manager of Development and Communications at Mission Possible Compassionate Ministries Society
March 1, 2025 - PresentLed the launch of a new social media strategy that increased Instagram reach by 200%, video views by 134%, and followers by 3.4% within the first three months. Executed and led a Spring Campaign that resulted in an 83% increase in campaign revenue year-over-year, and managed the Planting Possibilities Auction, raising 133% of its fundraising goal. Coordinated community events with over 150 participants.
Part-Time Business College Instructor – Social Media Management at VanWest College
December 1, 2024 - PresentDesigned and delivered comprehensive course content aligned with industry trends, engaged students effectively, and evaluated performance providing constructive feedback in business disciplines related to social media management.
Community Engagement/Volunteer Coordinator at The Salvation Army Boundless Vancouver
March 31, 2025 - September 4, 2025Recruited, onboarded, and co-trained over 85 volunteers for weekly program operations, tripled volunteer hours in three months, boosted social media reach by 429%, and followers by 110%. Led the 2024 Toy Drive, collecting 3,200 toys and serving over 718 families with logistics and donor engagement.
Part-Time Digital Marketing Instructor at Glenn College – Robson Education Group
August 1, 2024 - PresentDelivered hands-on training in digital marketing skills including PPC, SEO, and content creation. Updated course materials for compliance with training institution guidelines and increased course completion rates by 20% through curriculum improvements.
Head of Hirer Marketing at Jobstreet – SEEK
September 30, 2024 - September 4, 2025Led platform and product implementations doubling lead quality month-on-month. Launched product marketing campaigns doubling year-on-year ROI. Executed cost-saving initiatives reducing lead acquisition expenses by 62%, exceeding targets by 102%. Improved hirer satisfaction by 18%, contributing to 27% repeat business growth. Developed lead-nurturing programs achieving a 40% increase in conversion rates within one quarter.
Seller Engagement Manager at JD.ID – JD.com
February 28, 2023 - September 4, 2025Managed a team of 16 to enhance seller journeys and selling experience. Strategized go-to-market plans that reduced canceled orders by up to 83% year-over-year and cut communication costs by $43,000 annually. Implemented B2B email marketing increasing customer acquisition by 26% in six months, enhanced seller onboarding reducing time by 35%, and boosted satisfaction by 22%. Led campaigns improving seller training completion rates by 45%.
SMB Partnership Account Manager at TikTok – Bytedance
September 30, 2021 - September 4, 2025Built an ad service distribution network with 50+ partners in three months. Managed over 120 direct accounts monthly, achieving 106% sales quota. Orchestrated monthly engagement events with 80% participation among advertisers and increased ad spend by 30% through targeted upsell strategies.
Seller Training Manager at Lazada Group – Alibaba Group
February 28, 2021 - September 4, 2025Developed GTM strategies that increased product adoption by 54%. Established distribution networks for training materials with a 4.6/5 rating. Conducted 50+ training sessions annually, raising seller satisfaction by 60% and reducing return rates by 28%. Enhanced brand image and increased brand preference index by 0.5% year-over-year.
Senior Program Specialist at DoSomething.Org - YCAB Foundation
September 30, 2018 - September 4, 2025Coordinated a corporate social responsibility grant with Facebook. Directed digital marketing campaigns that grew community membership by 2.8k and Instagram followers by 2.4k, achieving 63.5k Facebook engagements within four months. Established partnerships with NGOs and government organizations, launched digital advocacy campaigns reaching over 1 million people, and increased website traffic by 35%.
Part-Time Radio Announcer & Reporter at Mustang 88.0 FM
May 31, 2017 - September 4, 2025Managed social media platforms increasing show interactions by 25%. Created programs and playlists, raising listener ratings by 10%. Covered live events improving real-time engagement by 18%. Secured exclusive interviews with high-profile artists, boosting show ratings by 15% and social media followers by 20%.
Manager of Development and Communications at Mission Possible Compassionate Ministries Society
March 1, 2025 - PresentLed development and communications; launched a new social media strategy increasing Instagram reach by 200%, video views by 134%, and followers by 3.4% in three months; executed four fundraising campaigns annually; achieved 83% year-over-year revenue growth; managed the fundraising auction and Gala dinner, exceeding the fundraising goal by 133%.
Community Engagement/Volunteer Coordinator at The Salvation Army Boundless Vancouver
March 1, 2025 - September 26, 2025Recruited and co-trained 85+ volunteers, tripling volunteer hours in three months; grew social media reach by 429% and followers by 110% quarter-over-quarter; directed the 2024 Toy Drive, collecting 3,200 toys for 718 families.
Part-Time Business College Instructor – Social Media Management & Digital Marketing at VanWest College / Glenn College
August 1, 2024 - PresentDesigned and delivered comprehensive course content; delivered engaging business courses aligned with industry trends; evaluated student performance and provided constructive feedback.
Head of Hirer Marketing at Jobstreet – SEEK
September 1, 2024 - September 26, 2025Doubled the number of quality leads month-over-month by improving platform strategy and performance; boosted ROI by 2x through focused product marketing initiatives; reduced lead acquisition costs by 62% while exceeding growth targets by 102%.
Seller Engagement Manager at JD.ID – JD.com
February 1, 2023 - September 26, 2025Built and led a team of 20, increasing selling performance by 83% YoY through creative product adoption campaigns; saved US$43,000 annually by improving onboarding and automating communications; grew B2B customer acquisition by 26% via targeted email campaigns.
SMB Partnership Account Manager at TikTok – Bytedance
September 1, 2021 - September 26, 2025Built a network of 50+ advertising partners; managed 120+ direct accounts monthly with 106% of sales targets; organized eight monthly engagement events with 80% participation; drove a 30% increase in ad spend among SMB clients through upselling strategies.
Seller Training Manager at Lazada Group – Alibaba Group
February 1, 2021 - September 26, 2025Increased product adoption by 54% through go-to-market strategies; strengthened media relationships and improved brand image; delivered 50+ training events annually; developed a training module that cut seller return rates by 28%.
Senior Program Specialist at DoSomething.Org - YCAB Foundation
September 1, 2018 - September 26, 2025Managed a Facebook-funded campaign reaching over 1 million people in three months; grew digital engagement with 2.8k new community members, 2.4k Instagram followers, and 63.5k Facebook interactions; built strategic partnerships with NGOs and government agencies to expand campaign reach and impact.
Part-Time Radio Announcer & Reporter at Mustang 88.0 FM
May 1, 2017 - September 26, 2025Managed social media platforms to increase show interactions and awareness; constructed programs and edited playlists; covered live concerts, press conferences, and traffic reporting; conducted exclusive interviews with high-profile artists.
Education
Master of Arts, Marketing Communication at LSPR
January 11, 2030 - September 4, 2025Bachelor of Arts, Public Relations at LSPR
January 11, 2030 - September 4, 2025Digital Marketing Course at BC IT
January 11, 2030 - September 4, 2025Digital Marketing Course at BCIT
January 11, 2030 - September 26, 2025Master of Arts, Marketing Communication at LSPR
January 11, 2030 - September 26, 2025Bachelor of Arts, Public Relations at LSPR
January 11, 2030 - September 26, 2025Qualifications
Mental Health First Aid Standard Module 1
January 1, 2025 - September 4, 2025Skillfully Responding to Distress by Crisis Centre BC
January 1, 2025 - September 4, 2025First Aid & CPR/AED level C – Canadian Red Cross
January 1, 2024 - December 31, 2027Google Digital Marketing & E-Commerce Specialization – Google
January 1, 2022 - September 4, 2025Auction Academy – TikTok
January 1, 2021 - September 4, 2025Effective Branding – Alibaba Group
January 1, 2019 - September 4, 2025Value Based Selling – Lazada
January 1, 2019 - September 4, 2025Social Media in Business Communication – LCCI City & Guilds
January 1, 2016 - September 4, 2025Open Water Diving Certification – International Scuba Open Circuit
January 1, 2015 - September 4, 2025Mental Health First Aid Standard Module 1
January 1, 2025 - September 26, 2025Skillfully Responding to Distress by Crisis Centre BC
January 1, 2025 - September 26, 2025First Aid & CPR/AED level C – Canadian Red Cross
January 1, 2024 - December 31, 2027Google Digital Marketing & E-Commerce Specialization – Google
January 1, 2022 - September 26, 2025Auction Academy – TikTok
January 1, 2021 - September 26, 2025Effective Branding – Alibaba Group
January 1, 2019 - September 26, 2025Value-Based Selling – Lazada
January 1, 2019 - September 26, 2025Open Water Diving Certification – International Scuba Open Circuit
January 1, 2015 - September 26, 2025Industry Experience
Education, Non-Profit Organization, Retail, Software & Internet, Media & Entertainment, Professional Services
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