Founder & Head of Product at Fraymer.com

Defined product strategy, brand, UX, and engineering from concept to public launch. Built AI-native creative infrastructure bridging design and motion into a single production workflow. Led product design, prototyping, and engineering across an AI-powered platform, and built an early community of 1,000+ creators to validate the product through workshops, partnerships, and $30K+ in pre-launch revenue.

Design Director / Creative Lead at Superfluous

Led creative direction across product, brand, and marketing for early-stage companies—helping teams launch clearer stories and scale creative production. Designed brands, websites, campaigns, and digital products from strategy through launch and GTM. Built AI-powered creative systems and workflows to accelerate production while maintaining brand quality.

Design Director at Superfluous Creative Director

Led creative direction across product, brand, and marketing for early-stage companies—helping teams launch products, tell clearer stories, and scale creative production. Designed brands, websites, campaigns, and digital products from strategy through launch and GTM. Built AI-powered creative systems and workflows to accelerate production while maintaining brand quality and consistency.

Led creative direction across product and brand marketing for early-stage companies to launch products and tell clearer stories, while scaling creative production with AI. Designed brands, websites, campaigns, and digital products from strategy through launch and GTM. Built AI-powered creative systems and workflows that accelerated production while maintaining brand quality.

Principal Visual Designer at EQ Bank

Led visual design for a leading Canadian digital bank, helping modernize its design language and digital customer experience. Produced high-fidelity prototypes for mobile banking, web experiences, and emerging product concepts. Contributed to the evolution of EQ Bank’s design language and brand identity refresh, collaborating with product managers, researchers, and engineers through concept to implementation. Helped create reusable design systems and tools to improve consistency across teams.

Design Engineer / Art Director at Paystack (acquired by Stripe)

Founding designer helping build products and tools used by millions of businesses across Africa. Worked across the full product lifecycle from concept and research/UX through engineering implementation and production. Built merchant tools and internal creative automation tools that generated production-ready marketing assets and optimized workflows.

Design Engineer / Art Director at Paystack [Acq. by Stripe]

Founding designer helping build products and tools used by millions of businesses across Africa. Worked across the full product lifecycle—from concept and research/UX to engineering implementation and production. Built merchant tools and internal creative automation tools that generated production-ready marketing assets and optimized workflows.

Design Engineer / Art Director at Paystack (Acq. by Stripe)

Founding designer helping build products and tools used by millions of businesses across Africa. Worked across the product lifecycle—from concept to research and UX through engineering implementation and production. Built merchant tools and internal creative automation tools that generated production-ready marketing assets and optimized workflows.

User Experience Engineer at 1st Intellit Solutions

Designed and developed enterprise dashboards and e-learning products, and built design systems for IT infrastructure teams as a Microsoft Partner.

Frontend Developer at N/A

Led interface design, direction, and development of the first real-time electronic committee voting platform used by 800+ members of the institute.

Frontend Developer at NIM (Institute of Management)

Led the interface design, direction, and development of the first real-time electronic committee voting platform used by over 800 members of the institute.

Asset Management Web Research (and related work) at Stanbic IBTC

Spearheaded research for the then-new Asset Management website and built a side-by-side visual diffing/comparison tool to check visual and architectural similarities between competitors’ marketing sites.

E-business & Applications Research (Asset Management website) at Stanbic IBTC

Spearheaded research for a newly formed Asset Management website and built a side-by-side visual diffing/comparison tool for checking visual and architectural similarities between competitor marketing sites.