Hi, I’m Deni Ardiansyah Arafah, a creative and data-driven Social Media Specialist with over 2 years of experience in digital marketing, content creation, and community management. I’ve grown social media accounts from scratch (0 to 6,000 followers) organically and produced viral short-form videos with over 100,000 views, using analytics tools like SEMrush and Meta Ads to optimize strategies and drive brand awareness. I’m passionate about sports and lifestyle marketing and enjoy trend analysis and influencer collaboration to deliver engaging campaigns that resonate with audiences and elevate brand presence.

Deni Ardiansyah Arafah

Hi, I’m Deni Ardiansyah Arafah, a creative and data-driven Social Media Specialist with over 2 years of experience in digital marketing, content creation, and community management. I’ve grown social media accounts from scratch (0 to 6,000 followers) organically and produced viral short-form videos with over 100,000 views, using analytics tools like SEMrush and Meta Ads to optimize strategies and drive brand awareness. I’m passionate about sports and lifestyle marketing and enjoy trend analysis and influencer collaboration to deliver engaging campaigns that resonate with audiences and elevate brand presence.

Available to hire

Hi, I’m Deni Ardiansyah Arafah, a creative and data-driven Social Media Specialist with over 2 years of experience in digital marketing, content creation, and community management. I’ve grown social media accounts from scratch (0 to 6,000 followers) organically and produced viral short-form videos with over 100,000 views, using analytics tools like SEMrush and Meta Ads to optimize strategies and drive brand awareness.

I’m passionate about sports and lifestyle marketing and enjoy trend analysis and influencer collaboration to deliver engaging campaigns that resonate with audiences and elevate brand presence.

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Language

Indonesian
Fluent
English
Intermediate

Work Experience

Social Media Specialist at Jinniu Cultural Media
March 1, 2025 - Present
Spearheaded social media strategy, growing the account from 0 to 6,000 followers in 3 months through organic strategies without paid advertising. Produced engaging short-form videos (Reels/TikTok), with content reaching the For You Page (FYP) and totaling over 100,000 views. Managed end-to-end live streaming sessions to boost real-time audience interaction and community engagement. Analyzed weekly performance metrics to provide actionable insights for content optimization and reporting.
Social Media Specialist at Heaven Scent
December 1, 2024 - February 28, 2025
Executed a high-impact content strategy generating over 1 million impressions in one month. Expanded brand reach to 210,890 users (30-day period), with 95.7% of reach from non-followers. Optimized paid campaigns (Meta Ads) achieving a 67.2% reach contribution from ads while maintaining high organic engagement.
Freelance Social Media Specialist at Sektor Hukum
November 1, 2023 - December 31, 2024
Boosted Instagram engagement by 80% with relatable edutainment and meme-based content. Achieved a 90% increase in followers over one year by maintaining a consistent content calendar and community-focused narrative.
Social Media Specialist at Genory
August 1, 2024 - November 30, 2024
Increased engagement rates on Instagram and TikTok by 20% through interactive campaigns (Polls, Q&A, Giveaways). Led Key Opinion Leader (KOL) collaborations, driving a 15% follower increase and enhancing brand credibility among target audiences.
Intern Marketing Communications at Educourse.id
February 1, 2024 - July 31, 2024
Contributed to a 30% increase in sales conversion by implementing optimized marketing funnel strategies. Established strategic partnerships with educational institutions to expand market share.
Internship at Educourse.id
February 1, 2024 - July 31, 2024
Contributed to a 30% increase in sales conversion by implementing optimized marketing funnel strategies and established strategic partnerships with educational institutions to expand market share.

Education

Bachelor of Management Marketing at University of Muhammadiyah Bandung
September 1, 2021 - December 3, 2025
Bachelor of Management Marketing at University of Muhammadiyah Bandung
September 1, 2021 - December 4, 2025

Qualifications

Digital Marketing E-learning
January 11, 2030 - December 3, 2025
Marketing Communication
January 11, 2030 - December 3, 2025
Digital Marketing E-learning
January 11, 2030 - December 4, 2025
Marketing Communication
January 11, 2030 - December 4, 2025

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail