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I'm Deni Ardiansyah Arafah—a creative and data-driven Social Media Specialist with over 3 years of experience in digital marketing, content creation, and community management. I've built brands from scratch and crafted viral short-form videos that resonate with audiences, while leveraging analytics tools to optimize strategies and outcomes. I love sports and lifestyle marketing, and I enjoy trend analysis and influencer collaborations to grow reach and engagement. I'm eager to bring my hands-on experience in content strategy, community management, and performance reporting to a forward-thinking team.…I'm Deni Ardiansyah Arafah—a creative and data-driven Social Media Specialist with over 3 years of experience in digital marketing, content creation, and community management. I've built brands from scratch and crafted viral short-form videos that resonate with audiences, while leveraging analytics tools to optimize strategies and outcomes. I love sports and lifestyle marketing, and I enjoy trend analysis and influencer collaborations to grow reach and engagement. I'm eager to bring my hands-on experience in content strategy, community management, and performance reporting to a forward-thinking team.

Deni Ardiansyah Arafah

Social Media Manager, Content Creator, Digital Marketer, +7

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I'm Deni Ardiansyah Arafah—a creative and data-driven Social Media Specialist with over 3 years of experience in digital marketing, content creation, and community management. I've built brands from scratch and crafted viral short-form videos that resonate with audiences, while leveraging analytics tools to optimize strategies and outcomes. I love sports and lifestyle marketing, and I enjoy trend analysis and influencer collaborations to grow reach and engagement. I'm eager to bring my hands-on experience in content strategy, community management, and performance reporting to a forward-thinking team.…I'm Deni Ardiansyah Arafah—a creative and data-driven Social Media Specialist with over 3 years of experience in digital marketing, content creation, and community management. I've built brands from scratch and crafted viral short-form videos that resonate with audiences, while leveraging analytics tools to optimize strategies and outcomes. I love sports and lifestyle marketing, and I enjoy trend analysis and influencer collaborations to grow reach and engagement. I'm eager to bring my hands-on experience in content strategy, community management, and performance reporting to a forward-thinking team.

Available to hire

I’m Deni Ardiansyah Arafah—a creative and data-driven Social Media Specialist with over 3 years of experience in digital marketing, content creation, and community management. I’ve built brands from scratch and crafted viral short-form videos that resonate with audiences, while leveraging analytics tools to optimize strategies and outcomes.

I love sports and lifestyle marketing, and I enjoy trend analysis and influencer collaborations to grow reach and engagement. I’m eager to bring my hands-on experience in content strategy, community management, and performance reporting to a forward-thinking team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Head Social Media Specialist at Jinniu Cultural Media

March 1, 2025 - Present

Spearheaded social media strategy and grew accounts from 0 to 19,000 followers in 4 months using organic methods. Produced engaging short-form content (Reels/TikTok) with multiple videos hitting the For You Page and totaling over 2.3 million views. Managed diverse brand portfolios (Singaraja, BAL, Chinese F&B Restaurants) and tailored content pillars to each audience. Analyzed weekly metrics to drive content optimization and reporting.

Social Media Specialist at Jinniu Cultural Media

March 1, 2025 - Present

Spearheaded social media strategy, growing the account from 0 to 6,000 followers in 3 months through organic strategies without paid advertising. Produced engaging short-form videos (Reels/TikTok), with content reaching the For You Page (FYP) and totaling over 100,000 views. Managed end-to-end live streaming sessions to boost real-time audience interaction and community engagement. Analyzed weekly performance metrics to provide actionable insights for content optimization and reporting.

Social Media Specialist at Heaven Scent

December 1, 2024 - February 28, 2025

Executed a high-impact content strategy generating over 1 million impressions in one month. Expanded brand reach to 210,890 users (30-day period), with 95.7% of reach from non-followers. Optimized paid campaigns (Meta Ads) achieving a 67.2% reach contribution from ads while maintaining high organic engagement.

Social Media Specialist at Genory

August 1, 2024 - November 30, 2024

Increased engagement rates on Instagram and TikTok by 20% through interactive campaigns (Polls, Q&A, Giveaways). Led Key Opinion Leader (KOL) collaborations, driving a 15% follower increase and enhancing brand credibility among target audiences.

Internship Marketing Communication at Educourse.id

February 1, 2024 - July 1, 2024

Contributed to a 30% increase in sales conversions by implementing optimized marketing funnel strategies; established strategic partnerships with educational institutions to expand market share.

Internship at Educourse.id

February 1, 2024 - July 31, 2024

Contributed to a 30% increase in sales conversion by implementing optimized marketing funnel strategies and established strategic partnerships with educational institutions to expand market share.

Intern Marketing Communications at Educourse.id

February 1, 2024 - July 31, 2024

Contributed to a 30% increase in sales conversion by implementing optimized marketing funnel strategies. Established strategic partnerships with educational institutions to expand market share.

Freelance Social Media Specialist at Sektor Hukum

November 1, 2023 - December 31, 2024

Boosted Instagram engagement by 80% with relatable edutainment and meme-based content. Achieved a 90% increase in followers over one year by maintaining a consistent content calendar and community-focused narrative.