I'm a brand strategist/senior graphic designer and sync musician/music composer. Crafting high-impact marketing solutions is my forte. As a brand strategist and creative thinker, I have a proven track record of success in amplifying brand awareness and fostering brand engagement. For example, at Century Bank, I developed and implemented a multi-channel marketing campaign that resulted in a 20% increase in brand awareness and a 15% rise in sales. I'm passionate about using my strategic thinking and creative problem-solving skills to drive meaningful results and contribute to the growth of successful brands. Skillset: Creative Direction, Conceptual Design, Visual Communications, Brand Design and Marketing, Digital Marketing, Copywriting, and Brand UX. What makes me different: My solid background in brand-building equity and extensive experience working within a plethora of sectors including (in no particular order): • Entertainment • Security • Education • Finance • Healthcare • E-commerce • Lighting Manufacturing and Distribution • Landscaping • Government • Non-profits • Software • Design and Marketing Agencies…

DennisH

I'm a brand strategist/senior graphic designer and sync musician/music composer. Crafting high-impact marketing solutions is my forte. As a brand strategist and creative thinker, I have a proven track record of success in amplifying brand awareness and fostering brand engagement. For example, at Century Bank, I developed and implemented a multi-channel marketing campaign that resulted in a 20% increase in brand awareness and a 15% rise in sales. I'm passionate about using my strategic thinking and creative problem-solving skills to drive meaningful results and contribute to the growth of successful brands. Skillset: Creative Direction, Conceptual Design, Visual Communications, Brand Design and Marketing, Digital Marketing, Copywriting, and Brand UX. What makes me different: My solid background in brand-building equity and extensive experience working within a plethora of sectors including (in no particular order): • Entertainment • Security • Education • Finance • Healthcare • E-commerce • Lighting Manufacturing and Distribution • Landscaping • Government • Non-profits • Software • Design and Marketing Agencies…

Available to hire

I’m a brand strategist/senior graphic designer and sync musician/music composer. Crafting high-impact marketing solutions is my forte. As a brand strategist and creative thinker, I have a proven track record of success in amplifying brand awareness and fostering brand engagement. For example, at Century Bank, I developed and implemented a multi-channel marketing campaign that resulted in a 20% increase in brand awareness and a 15% rise in sales. I’m passionate about using my strategic thinking and creative problem-solving skills to drive meaningful results and contribute to the growth of successful brands.

Skillset:
Creative Direction, Conceptual Design, Visual Communications, Brand Design and Marketing, Digital Marketing, Copywriting, and Brand UX.

What makes me different:
My solid background in brand-building equity and extensive experience working within a plethora of sectors including (in no particular order):
• Entertainment
• Security
• Education
• Finance
• Healthcare
• E-commerce
• Lighting Manufacturing and Distribution
• Landscaping
• Government
• Non-profits
• Software
• Design and Marketing Agencies

See more

Language

Work Experience

Owner/Brand Strategist at DH Marketing, LLC
September 20, 2021 - Present
› Strategically craft campaigns that resonate with diverse clients and markets, driving sustainable growth and building lasting brand awareness › Boosted revenue and profits for Average Joe’s Lawncare by 23% through targeted brand awareness campaigns in key local markets › Increased number of attendees each year by up to 31% for three years for Mableton Day, a local community event, through strategic marketing initiatives › Developed and executed a comprehensive range of impactful marketing materials across print and digital channels, catering to the unique needs of over 100 clients
Digital Marketing Lead at Archipelago Lighting Group
September 1, 2023 - December 13, 2024
› Streamlined packaging design, improving brand consistency and time-to-market › Optimized packaging design workflows with international partners for on-time delivery and high-quality presentations › Spearheaded digital marketing initiatives with a design agency, boosting lead generation, customer engagement, and brand visibility › Developed effective communication strategies (data sheets, guides, sales collateral) to improve customer understanding and drive sales › Executed successful social media strategies, increasing brand awareness, engagement, and online community reach
Visual Communications Manager at Regency Supply
April 7, 2014 - August 31, 2023
› As the visionary brand leader, unified 2 giant companies into one “Regency Supply” with a frictionless transition › Skyrocketed search ranking and web traffic over 400% with SEO mastery, shifting traffic to over 90% organic › Supercharged client engagement and sales by designing impactful flyers and email campaigns for sales reps › Created successful web presences for Regency Supply, RL Studio, and Lighting Insights (an industry-leading blog) › Ignited social media presence: devised successful campaigns that generated significant brand awareness and engagement › Created inspiring visuals for their annual conferences igniting sales, motivating attendees, and creating lasting experiences
Art Director at HD Supply
October 20, 2010 - March 31, 2014
› Successfully designed and launched products that generated over $500,000+ in sales, including a standout year with over $250,000 in revenue and retain "best-seller" status › Smashed sales records in 2012 and 2013, increasing sales by over 30% with streamlined catalogs (fewer pages, fewer products) › My creative vision for the 2011-2013 holiday catalogs led to top-selling product designs and record sales › Mastered the art of multi-tasking, managing multiple projects while co-directing and co-managing a team of six creatives › Consistently delivered high-quality, 220+ page catalogs monthly with fresh designs and innovative layouts › Leveraged SEO expertise to optimize online presence through consulting and contributing to the web management team › Increased conversion rates by nearly 15% with email marketing strategies as a key player on the creative team
Graphic Designer at Alphagraphics
March 9, 2009 - October 16, 2009
› Juggled high-volume design projects for Alpharetta and Kennesaw’s diverse clientele, meeting tight deadlines for walk-ins › Mastered self-directed, high-volume projects and tight deadlines exceeding expectations for walk-in and established clientele › My design expertise was pivotal to the Kennesaw franchise’s explosive first-year growth
Senior Art Director at Catalyst Marketing Communications
April 5, 1999 - March 6, 2009
› Lead creative direction and client management for 33% of the company’s portfolio, solving problems and exceeding expectations › Strategic collaboration and impactful design solutions grew our largest client to $1 million, a 25% revenue increase › Developed standardized SOPs streamlining workflow, boosting productivity, and enhancing company performance › Played a pivotal role in propelling the company to national leadership in non-profit fundraising communications › Consistently delivered high-quality results, tackling a significant workload and meeting deadlines with efficiency and accuracy › Mentored a junior creative, fostering their professional development and maximizing their contributions to client projects

Education

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Qualifications

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Industry Experience

Education, Financial Services, Energy & Utilities, Government, Manufacturing, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Wholesale & Distribution
    uniE603 Opus Empire - A Case For Resolve
    A non-exclusive track composed for sync placement in TV, film, advertising, and games. This track is perfect for suspense, tension, mystery, or forensic and investigation-style placements. If interested in licensing this track for your project, please reach out to me. music instrumental tension suspense syncmusic…
    uniE621 Brand Awareness Campaign for Hutcheson Hospital
    This is a local hospital that is not too far from a larger hospital and they wanted to create a campaign that would build brand awareness in order to get the local community to consider them over the larger hospital that is farther away. concept design layout brandawareness…
    uniE621 Supersized Interest Campaign for Century Bank
    Created an advertising and brand awareness campaign for Century Bank promoting their high-yield APY savings account. design layout copywriter creativedirection concept…
    uniE621 Celebrate Recovery Promotional Handout
    Designed a 3-panel brochure to promote a golf fundraising event for Celebrate Recovery. graphicdesigner layout printdesign…