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I am a strategic programs manager and lead strategic business analyst with 15+ years of experience guiding portfolio strategy, GTM, and AI readiness across SaaS, fintech, and consumer markets. I partner with C-suite and product leaders to turn market intelligence into actionable roadmaps, dashboards, and scalable business models that grow ARR and reduce risk. I excel at building strategic functions, aligning brand and product narratives, and driving cross-functional collaboration to deliver measurable outcomes. My track record includes portfolio assessments, M&A support, and leading integrated marketing, product, and GTM initiatives across global teams.…I am a strategic programs manager and lead strategic business analyst with 15+ years of experience guiding portfolio strategy, GTM, and AI readiness across SaaS, fintech, and consumer markets. I partner with C-suite and product leaders to turn market intelligence into actionable roadmaps, dashboards, and scalable business models that grow ARR and reduce risk. I excel at building strategic functions, aligning brand and product narratives, and driving cross-functional collaboration to deliver measurable outcomes. My track record includes portfolio assessments, M&A support, and leading integrated marketing, product, and GTM initiatives across global teams.

Denise Wuethrich Schlieren

Project Manager, Brand Strategist, Marketing Strategist, +2

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I am a strategic programs manager and lead strategic business analyst with 15+ years of experience guiding portfolio strategy, GTM, and AI readiness across SaaS, fintech, and consumer markets. I partner with C-suite and product leaders to turn market intelligence into actionable roadmaps, dashboards, and scalable business models that grow ARR and reduce risk. I excel at building strategic functions, aligning brand and product narratives, and driving cross-functional collaboration to deliver measurable outcomes. My track record includes portfolio assessments, M&A support, and leading integrated marketing, product, and GTM initiatives across global teams.…I am a strategic programs manager and lead strategic business analyst with 15+ years of experience guiding portfolio strategy, GTM, and AI readiness across SaaS, fintech, and consumer markets. I partner with C-suite and product leaders to turn market intelligence into actionable roadmaps, dashboards, and scalable business models that grow ARR and reduce risk. I excel at building strategic functions, aligning brand and product narratives, and driving cross-functional collaboration to deliver measurable outcomes. My track record includes portfolio assessments, M&A support, and leading integrated marketing, product, and GTM initiatives across global teams.

Available to hire

I am a strategic programs manager and lead strategic business analyst with 15+ years of experience guiding portfolio strategy, GTM, and AI readiness across SaaS, fintech, and consumer markets. I partner with C-suite and product leaders to turn market intelligence into actionable roadmaps, dashboards, and scalable business models that grow ARR and reduce risk.

I excel at building strategic functions, aligning brand and product narratives, and driving cross-functional collaboration to deliver measurable outcomes. My track record includes portfolio assessments, M&A support, and leading integrated marketing, product, and GTM initiatives across global teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Jira

Expert

Language

English

Fluent

German

Intermediate

Tagalog

Fluent

Work Experience

Lead Strategic Business Analyst at Appfire

April 1, 2021 - November 1, 2025

Built and led the Strategic Business Analysis team for EMEA; partnered with the CEO, Chief of Staff, CPO, and Product leaders on portfolio strategy and ARR protection. Produced dashboards, forecasting models, and competitive intelligence across a 200+ app ecosystem. Conducted TAM analysis, M&A valuations, and AI-risk scoring. Authored AI strategy and product value-capture roadmaps.

Marketing Communications Manager at Beecoom AG

February 1, 2020 - July 1, 2020

Led brand strategy, internal/executive communications, and content for Beecoom products, services, and World Web Forum.

Marketing Communications Manager at Beecoom AG

July 1, 2020 - April 1, 2021

Managed global marketing and product communications for one of Atlassian's most-installed workflow apps (JSU). Strengthened category leadership through enterprise GTM and adoption campaigns.

Marketing Office Manager at SolidusLink AG

November 1, 2015 - November 1, 2018

Owned brand positioning, product messaging, and GTM strategy. Managed cross-border product rollout across Switzerland, United States, and Asia.

Marketing Consultant at Mundo Builders Inc.

March 1, 2014 - February 1, 2015

Led full rebrand, repositioning the company from 25 to 200+ employees; shifted business from B2C retail builds to B2B commercial clients.

Marketing Manager at Watsons Philippines

November 1, 2010 - November 1, 2012

Tripled Own Label sales via Switch & Save campaign; led brand architecture and integrated marketing for retail and e-commerce.

Team Publisher – Print & Digital at Summit Media

August 1, 2006 - September 1, 2010

Managed top lifestyle and business brands; spearheaded digital transformation, shifting legacy print brands into mobile and online ecosystems.

Associate Publisher at Summit Media

January 1, 2006 - December 31, 2006

Promoted within one year for exceptional performance managing Candy & Seventeen brands.

Account Manager at Ace Saatchi & Saatchi

January 1, 2005 - July 1, 2006

Managed major P&G accounts (Ariel, Olay) across creative, media, planning, and production; led cross-functional agency teams and delivered campaigns with measurable market-share gains.

Content Manager & Social Media Manager at Beecoom AG

April 1, 2019 - May 1, 2019

Drove content for World Web Forum; contributed to sold-out international conferences. Created narrative and content foundation across 10+ brand platforms.

Marketing Communications Manager at Appfire

July 1, 2020 - April 1, 2021

Managed global marketing and product communications for one of Atlassian’s most-installed workflow apps, J SU. Strengthened category leadership through enterprise GTM and adoption campaigns.

Marketing Communications Manager at Beekom AG

February 1, 2020 - July 1, 2020

Led brand strategy, internal/executive communications, and content for Beekom products, services, and World Web Forum.

Content Manager & Social Media Manager at Beekom AG

April 1, 2019 - May 1, 2019

Drove World Web Forum content, contributed to sold-out international conferences, and created narrative and content foundations across 10+ brand platforms.

Marketing Office/Marketing Communications Manager at SolidusLink AG

November 1, 2015 - November 1, 2018

Owned brand positioning, product messaging, and GTM strategy. Managed cross-border product rollout across Switzerland, United States, and Asia.

Assistant Publisher at Summit Media

January 1, 2006 - December 31, 2006

Promoted for exceptional performance managing Candy & Seventeen brands; supported print and digital initiatives.

Account Manager at Ace Satchi & Satchi

January 1, 2005 - July 1, 2006

Managed major P&G accounts (Ariel, Olay) across creative, media, planning, and production. Led cross-functional agency teams and delivered campaigns with measurable market-share gains.