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Hi, I’m Dendy Virginiawan, a UI/UX designer based in Jakarta with 5 years of experience creating intuitive and scalable products across B2B, B2G, and retail sectors. I specialize in design systems, user research, and data-driven design, delivering high-impact features such as Saldo Penjualan and Platform Fee, and transforming finance operations to drive new revenue streams. I’m collaborative and detail-oriented, turning complex workflows into seamless user experiences. I’ve built and maintained a design system used by front-end developers and QA to improve consistency and speed, mentored junior designers, and partnered with product and finance teams to enable automated processes and transparent fee breakdowns for sellers.…Hi, I’m Dendy Virginiawan, a UI/UX designer based in Jakarta with 5 years of experience creating intuitive and scalable products across B2B, B2G, and retail sectors. I specialize in design systems, user research, and data-driven design, delivering high-impact features such as Saldo Penjualan and Platform Fee, and transforming finance operations to drive new revenue streams. I’m collaborative and detail-oriented, turning complex workflows into seamless user experiences. I’ve built and maintained a design system used by front-end developers and QA to improve consistency and speed, mentored junior designers, and partnered with product and finance teams to enable automated processes and transparent fee breakdowns for sellers.

Dendy Virginiawan

UI Designer, UX Designer, Product Designer, +3

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Hi, I’m Dendy Virginiawan, a UI/UX designer based in Jakarta with 5 years of experience creating intuitive and scalable products across B2B, B2G, and retail sectors. I specialize in design systems, user research, and data-driven design, delivering high-impact features such as Saldo Penjualan and Platform Fee, and transforming finance operations to drive new revenue streams. I’m collaborative and detail-oriented, turning complex workflows into seamless user experiences. I’ve built and maintained a design system used by front-end developers and QA to improve consistency and speed, mentored junior designers, and partnered with product and finance teams to enable automated processes and transparent fee breakdowns for sellers.…Hi, I’m Dendy Virginiawan, a UI/UX designer based in Jakarta with 5 years of experience creating intuitive and scalable products across B2B, B2G, and retail sectors. I specialize in design systems, user research, and data-driven design, delivering high-impact features such as Saldo Penjualan and Platform Fee, and transforming finance operations to drive new revenue streams. I’m collaborative and detail-oriented, turning complex workflows into seamless user experiences. I’ve built and maintained a design system used by front-end developers and QA to improve consistency and speed, mentored junior designers, and partnered with product and finance teams to enable automated processes and transparent fee breakdowns for sellers.

Available to hire

Hi, I’m Dendy Virginiawan, a UI/UX designer based in Jakarta with 5 years of experience creating intuitive and scalable products across B2B, B2G, and retail sectors. I specialize in design systems, user research, and data-driven design, delivering high-impact features such as Saldo Penjualan and Platform Fee, and transforming finance operations to drive new revenue streams.

I’m collaborative and detail-oriented, turning complex workflows into seamless user experiences. I’ve built and maintained a design system used by front-end developers and QA to improve consistency and speed, mentored junior designers, and partnered with product and finance teams to enable automated processes and transparent fee breakdowns for sellers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

UI/UX Designer at Mbiz / Mbizmarket - Lippo Group

September 1, 2021 - November 19, 2025

Designed and launched the 'Saldo Penjualan' feature (Mar 2022), integrating with Xendit to transition seller payouts from manual finance disbursement to an in-app balance system. Sellers can self-withdraw earnings anytime, reducing finance workload and improving transparency. In the first year: processed more than Rp 95B across 15K transactions. By 2025: scaled to more than Rp 1T across 370K transactions, becoming a core finance tool. Designed and launched the 'Platform Fee' feature (Oct 2022), enabling automatic commission deduction on every PO before settlement with a transparent fee breakdown visible to sellers. First 6 months: generated more than Rp 21B in fees. As of Aug 2025: generated more than Rp 88B in recurring revenue. Designed scalable end-to-end flows for B2B procurement processes across web & mobile. Mentored junior designers and introduced structured design reviews, improving collaboration. Built and maintained a design system as a single source of truth, used by front-e

UI/UX Designer at Narate (Digital Agency)

August 1, 2021 - August 1, 2021

Designed and launched the Kemenparekraf Official Website, improving accessibility and positioning it as a modern government brand touchpoint. Developed the KAMUAKU Portal for community engagement, focusing on seamless onboarding and intuitive content discovery. Created a Narate Portal website to strengthen the agency’s digital presence. Improved information architecture and navigation flows, making complex content easier to browse and consume. Conducted user research and competitor benchmarking, translating insights into design strategies that enhanced engagement and discoverability. Partnered with project managers and art directors to deliver high-visibility websites used by thousands daily.

UI/UX Designer at Topscore (Online Sport Retail) - Freelance

April 1, 2025 - April 1, 2025

Redesigned payment method selection page by setting the last used option as default, sorting payment methods by usage data, surfacing the most popular options first and improving discoverability. Optimized checkout flow to minimize drop-offs and align with user payment behavior. Delivered high-fidelity designs and documentation to ensure smooth developer handoff.

UI/UX Designer at Lippo Group (M Biz / M Biz Market Place)

September 1, 2021 - November 25, 2025

Led the Saldo Penjualan feature (launched Mar 2022) by integrating with Zendit to transition seller payouts from manual finance disbursement to an in-app balance system. Enabled self-withdrawals for sellers, reducing finance workload and increasing transparency. In the first year, processed over Rp 95B across 15K transactions. By 2025, scaled to over Rp 1T across 370K transactions, becoming a core finance tool. Designed and launched Platform Fee (Oct 2022) enabling automatic commission deduction on every PO before settlement; provided a transparent fee breakdown in Saldo Penjualan. First 6 months generated over Rp 21B in fees; by Aug 2025, over Rp 88B in recurring revenue. Delivered scalable end-to-end flows for B2B procurement across web & mobile. Mentored junior designers and introduced structured design reviews to shorten design-to-dev cycles. Built and maintained a design system as a single source of truth used by front-end developers and QA to improve consistency and delivery spee

UI/UX Designer at Top Score Online Sport Retail

April 1, 2025 - April 1, 2025

Redesigned payment method selection by setting the last used option as default, reducing friction for repeat buyers. Partnered with backend to sort payment methods by usage data and surface the most popular options first, improving discoverability. Optimized checkout flow to minimize drop-offs and align with user payment behavior, reducing friction and improving conversion. Delivered high-fidelity designs and documentation to ensure smooth developer handoff and consistent implementation.

UI/UX Designer at Narrate Digital Agency

August 1, 2021 - August 1, 2021

Designed and launched the Kemenparekraf Official Website to improve accessibility and position it as a modern government brand. Developed the KAMUKA Portal for community engagement, focusing on seamless onboarding and intuitive content discovery. Created a new Narrate Portal website to strengthen the agency’s digital presence. Improved information architecture and navigation flows, making complex content easier to browse and consume. Conducted user research and benchmarking, translating insights into design strategies that enhanced engagement and discoverability.