I am a results-driven client relationship professional with extensive experience in the automotive and marketing services industries, focusing on building and nurturing long-term partnerships with retailers and clients. I excel at proactive engagement, personalized communication, and delivering tailored solutions informed by market insights and industry trends to drive client satisfaction and sales performance. As a responsive liaison between clients and cross-functional teams, I resolve issues autonomously, coordinate seamless strategies, and exceed expectations through versatile problem-solving. I bring a consultative coaching approach, educating clients on platform tools and marketplace policies for optimal utilization and compliance, while providing strategic recommendations to enhance sales efficiency.

Derek J. Atkin

I am a results-driven client relationship professional with extensive experience in the automotive and marketing services industries, focusing on building and nurturing long-term partnerships with retailers and clients. I excel at proactive engagement, personalized communication, and delivering tailored solutions informed by market insights and industry trends to drive client satisfaction and sales performance. As a responsive liaison between clients and cross-functional teams, I resolve issues autonomously, coordinate seamless strategies, and exceed expectations through versatile problem-solving. I bring a consultative coaching approach, educating clients on platform tools and marketplace policies for optimal utilization and compliance, while providing strategic recommendations to enhance sales efficiency.

Available to hire

I am a results-driven client relationship professional with extensive experience in the automotive and marketing services industries, focusing on building and nurturing long-term partnerships with retailers and clients. I excel at proactive engagement, personalized communication, and delivering tailored solutions informed by market insights and industry trends to drive client satisfaction and sales performance.

As a responsive liaison between clients and cross-functional teams, I resolve issues autonomously, coordinate seamless strategies, and exceed expectations through versatile problem-solving. I bring a consultative coaching approach, educating clients on platform tools and marketplace policies for optimal utilization and compliance, while providing strategic recommendations to enhance sales efficiency.

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Language

English
Fluent

Work Experience

Account Manager (Digital) – Infiniti Global, Nissan North America Pacific Region at Critical Mass
January 1, 2010 - January 1, 2011
Led cross-functional teams in support of global marketing content management systems for automotive regions; provided technical insights on digital initiatives to enhance vehicle shopping experience and developed new vehicle content with marketing partners; oversaw education and training for new Infiniti markets on the CMS platform.
Senior Project Manager – General Motors Corporate Retail at McCann Worldgroup
January 1, 2008 - January 1, 2010
Program managed development, deployment, and testing of online advertising campaigns and digital initiatives for GM's corporate retail program; led strategic planning for integrated online campaigns using data analytics to drive decisions; coordinated with internal teams and suppliers to resolve client concerns from inception to completion.
Delivery Services Lead at Wunderman/Team Detroit /GTB – Ford Lincoln-Mercury brands
January 1, 2006 - January 1, 2008
Program managed Ford web properties and Build/Price applications, serving as technical liaison for eBusiness tool enhancements; supported new vehicle model launches and promotional events.
Project Manager – IT Infrastructure at DaimlerChrysler Information Technology Management (ITM)
January 1, 2005 - January 1, 2006
Managed company-wide IT infrastructure transitions, supervising deployment teams and coordinating program overviews for stakeholders.
Digital Marketing Lead at All European Auto Parts
January 1, 2005 - January 1, 2008
Managed, developed, and hosted eCommerce website for automotive parts catalog, focusing on user-friendly interfaces, feature testing, and growth of customer usage through analytics-driven reports.
Assistant Service Manager & Technician at Nikolas Motorsports BMW Service
January 1, 2003 - January 1, 2005
Supported daily service/parts sales operations, wrote estimates, prepared invoices, and managed parts inventory; performed vehicle inspections and repairs; managed the shop website.
Marketing/Service Manager at Dynamic Corvettes
January 1, 2002 - January 1, 2003
Assisted in developing an online store and marketing materials to grow customer base and sales; managed vehicle repair and restoration focusing on customer satisfaction.
Project Manager – General Motors Vehicle Sales/Service at Zentropy Partners
January 1, 2001 - January 1, 2002
Managed interactive marketing programs and GM BuyPower car shopping website elements; developed digital solutions for online vehicle shopping and generated usage reports for stakeholders.
Owner/Consultant/Developer/Content Creator at Opus 45 Marketing Services
January 1, 2001 - Present
Collaborated with clients to identify opportunities to grow business revenue and improve customer engagement; created digital static/video content for display on web and social platforms; designed and executed multi-channel digital campaigns including website development, social media, and content creation; managed website hosting and eBusiness tools for 15+ small business clients, ensuring 99.9% uptime and generating usage/sales reports using data analytics to inform promotions and improvements.
Project Manager/Producer – DaimlerChrysler Global at Organic Inc.
January 1, 1997 - January 1, 2001
Developed multilingual interactive marketing projects including eCommerce tools and training materials; led cross-functional teams to implement digital initiatives and coordinate with suppliers.
Business Analyst at Pontiac - GMC Division of General Motors
January 1, 1995 - January 1, 1997
Managed vehicle quality cases, negotiated resolutions with dealer networks and supported field sales/service using data analytics; initiated buybacks and provided on-site support for quality concerns.
Service Manager at Unlimited Racing
January 1, 1994 - January 1, 1995
Managed repair/restoration of customer vehicles, sourced parts, wrote estimates and invoices, and performed test drives/evaluations for service delivery.

Education

Bachelor of Business Administration, Marketing/Management at Northwood University – Midland, MI
January 11, 2030 - January 1, 2026
Associate of Arts, Advertising at Northwood University – Midland, MI
January 11, 2030 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Software & Internet, Other, Computers & Electronics, Consumer Goods, Transportation & Logistics