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SEO Specialist with 3+ years of experience driving Organic Search growth using Technical SEO, pillar/silo architecture, and GEO/AI Visibility. Early adopter of GEO/AI visibility in Vietnam, delivering measurable outcomes across AI citation surfaces. I turn SEO strategy into execution—improving crawl health, implementing schema and internal linking, and using GA4/GSC/Semrush data to refine content and performance. My work has resulted in AI engine citations and verified AI referral sessions, alongside strong organic traffic share and click growth.…SEO Specialist with 3+ years of experience driving Organic Search growth using Technical SEO, pillar/silo architecture, and GEO/AI Visibility. Early adopter of GEO/AI visibility in Vietnam, delivering measurable outcomes across AI citation surfaces. I turn SEO strategy into execution—improving crawl health, implementing schema and internal linking, and using GA4/GSC/Semrush data to refine content and performance. My work has resulted in AI engine citations and verified AI referral sessions, alongside strong organic traffic share and click growth.

LAM THANH TU

SEO Expert, Digital Marketer, AI Developer, +2

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SEO Specialist with 3+ years of experience driving Organic Search growth using Technical SEO, pillar/silo architecture, and GEO/AI Visibility. Early adopter of GEO/AI visibility in Vietnam, delivering measurable outcomes across AI citation surfaces. I turn SEO strategy into execution—improving crawl health, implementing schema and internal linking, and using GA4/GSC/Semrush data to refine content and performance. My work has resulted in AI engine citations and verified AI referral sessions, alongside strong organic traffic share and click growth.…SEO Specialist with 3+ years of experience driving Organic Search growth using Technical SEO, pillar/silo architecture, and GEO/AI Visibility. Early adopter of GEO/AI visibility in Vietnam, delivering measurable outcomes across AI citation surfaces. I turn SEO strategy into execution—improving crawl health, implementing schema and internal linking, and using GA4/GSC/Semrush data to refine content and performance. My work has resulted in AI engine citations and verified AI referral sessions, alongside strong organic traffic share and click growth.

Available to hire

SEO Specialist with 3+ years of experience driving Organic Search growth using Technical SEO, pillar/silo architecture, and GEO/AI Visibility. Early adopter of GEO/AI visibility in Vietnam, delivering measurable outcomes across AI citation surfaces.

I turn SEO strategy into execution—improving crawl health, implementing schema and internal linking, and using GA4/GSC/Semrush data to refine content and performance. My work has resulted in AI engine citations and verified AI referral sessions, alongside strong organic traffic share and click growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Vietnamese

Fluent

English

Intermediate

Work Experience

SEO Specialist at Minh Anh Technology & Engineering Co., Ltd.

January 1, 2026 - December 31, 2026

Office Equipment. Inherited a malware-attacked site with 16,000+ toxic 404 URLs; coordinated with the dev team on cleanup and GSC recrawl, reducing to ~1,000 404s. Rebuilt silo architecture and deployed a new content plan, achieving 13,500 clicks and 707,000 impressions in 6 months (GSC). Improved organic share to 38.42% of total sessions (GA4). Drove GEO/AI visibility with 49 pages cited across AI engines (ChatGPT, Google AI Overview, AI Mode), resulting in an AI Visibility Score (Semrush) and verified AI referral sessions in GA4.

SEO Specialist at Intercomm Trading & Services Co., Ltd.

August 1, 2024 - Present

Kitchen & Cookware brand. Grew Organic Search into the #1 traffic channel, reaching 124,902 sessions (43.13% of total) and generating 86,100 clicks with 2.86M impressions over 16 months (avg CTR 3%, avg position 6.1). Leveraged seasonality (e.g., Lunar New Year peak ~588 clicks/day). Implemented GEO/AI Visibility, driving 97 pages cited by AI engines (Google AI Overview, ChatGPT, Gemini) and confirmed real AI referral traffic in GA4. Rebuilt site-wide information architecture using Silo/Pillar/Cluster, and executed technical SEO and on-page improvements including crawl health fixes (5xx), JSON-LD schema deployment, and internal linking optimization.

Digital Marketing Executive at BAT Company Limited

December 1, 2023 - July 31, 2024

Managed e-commerce storefront operations on Shopee and TikTok Shop, including store management and campaign execution. Planned and ran paid advertising campaigns on Shopee Ads and TikTok Ads to support sales objectives, created monthly budget plans and cost projections, and delivered data-driven monthly performance reports with optimization recommendations.

Digital Marketing Executive at CLS Trading Co., Ltd.

August 1, 2022 - November 30, 2023

Managed TikTok Ads and Facebook Ads, optimizing CPC/CPM while controlling weekly budgets. Co-managed Lazada storefront operations and produced SEO content for e-commerce platforms such as Shopee and TikTok Shop.