I am Deniz Erkol, a fractional marketing director and brand consultant with over 20 years of experience driving growth for luxury, fashion, and lifestyle brands across international markets. I partner with boards, founders, and marketing executives to craft compelling brand narratives, define global go-to-market strategies, and deliver measurable growth. My expertise spans brand expansion, customer journey design, digital and marketplace growth, omnichannel retail, and high-impact collaborations. I am trusted as an interim leader, board-level advisor, and strategic partner, thriving in environments of transformation where clarity, creativity, and executional excellence are essential. In my fractional and advisory work, I collaborate with visionary brands to scale growth, sharpen narratives, and build digital-first marketing engines. I lead initiatives for Ventana, The New Arrivals Ilkyaz Ozel, and Fasten Seat Belt, directing activations at Paris and Milan Fashion Week and shaping customer journeys, brand experiences, and partnerships. I also guide strategic marketing reinventions for Beymen, Les Benjamins, Nike, and other luxury houses, delivering immersive experiences and cross-market growth.

DENİZ ERKOL GORLINI

I am Deniz Erkol, a fractional marketing director and brand consultant with over 20 years of experience driving growth for luxury, fashion, and lifestyle brands across international markets. I partner with boards, founders, and marketing executives to craft compelling brand narratives, define global go-to-market strategies, and deliver measurable growth. My expertise spans brand expansion, customer journey design, digital and marketplace growth, omnichannel retail, and high-impact collaborations. I am trusted as an interim leader, board-level advisor, and strategic partner, thriving in environments of transformation where clarity, creativity, and executional excellence are essential. In my fractional and advisory work, I collaborate with visionary brands to scale growth, sharpen narratives, and build digital-first marketing engines. I lead initiatives for Ventana, The New Arrivals Ilkyaz Ozel, and Fasten Seat Belt, directing activations at Paris and Milan Fashion Week and shaping customer journeys, brand experiences, and partnerships. I also guide strategic marketing reinventions for Beymen, Les Benjamins, Nike, and other luxury houses, delivering immersive experiences and cross-market growth.

Available to hire

I am Deniz Erkol, a fractional marketing director and brand consultant with over 20 years of experience driving growth for luxury, fashion, and lifestyle brands across international markets. I partner with boards, founders, and marketing executives to craft compelling brand narratives, define global go-to-market strategies, and deliver measurable growth. My expertise spans brand expansion, customer journey design, digital and marketplace growth, omnichannel retail, and high-impact collaborations. I am trusted as an interim leader, board-level advisor, and strategic partner, thriving in environments of transformation where clarity, creativity, and executional excellence are essential.

In my fractional and advisory work, I collaborate with visionary brands to scale growth, sharpen narratives, and build digital-first marketing engines. I lead initiatives for Ventana, The New Arrivals Ilkyaz Ozel, and Fasten Seat Belt, directing activations at Paris and Milan Fashion Week and shaping customer journeys, brand experiences, and partnerships. I also guide strategic marketing reinventions for Beymen, Les Benjamins, Nike, and other luxury houses, delivering immersive experiences and cross-market growth.

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Language

Turkish
Fluent
English
Fluent
Italian
Advanced
French
Intermediate

Work Experience

Brand Marketing Strategy Advisor at Various Clients (Freelance)
April 1, 2022 - Present
Fractional brand marketing strategy advisor in Milan, partnering with visionary founders and lifestyle brands to scale growth, sharpen narratives, and build digital-first marketing engines. Lead initiatives for Ventana, The New Arrivals Ilkyaz Ozel, and Fasten Seat Belt, directing activations and brand storytelling for global buyers, press, and tastemakers.
Marketing Director & Deputy GM at Beymen (Mayhoola Group)
May 1, 2019 - December 31, 2022
Led the brand repositioning and marketing transformation of Turkey’s leading luxury retailer. Created immersive brand experiences, curated high-profile collaborations, and aligned brand storytelling with investor vision.
Global Marketing Director at Les Benjamins
January 1, 2018 - December 31, 2019
Repositioned a luxury streetwear label for international markets, elevating its profile across global fashion weeks and cultural platforms. Built integrated marketing strategies and customer journeys for New York, Paris, Dubai, Istanbul, and Milan, bridging retail, digital, and cultural experiences. Launched high-impact collaborations with Puma, Coca-Cola, Lacoste, and Beşiktaş FC.
Nike – Category Leadership Roles at Nike Europe & Turkey
January 1, 2011 - December 31, 2018
Directed brand strategies across Europe HQ, Central Eastern Europe, and Turkey, making Nike Sportswear the #1 lifestyle brand in multiple markets. Led cross-market campaigns and growth initiatives including the Rio 2016 Olympics project with record engagement and digital reach.
Marketing Manager at Carlsberg – Istanbul
January 1, 2010 - December 31, 2011
Managed local marketing plans and campaigns in Istanbul, contributing to brand growth and market execution.
Category Brand Manager at British American Tobacco – Istanbul
January 1, 2008 - December 31, 2010
Oversaw category brand strategy and execution across markets in Istanbul, driving brand growth and portfolio balance.
Brand Manager at Adidas – Istanbul
January 1, 2007 - December 31, 2008
Implemented 360° brand plans and local market activations to strengthen Adidas presence in Istanbul.
Brand Manager at Kopaş Cosmetics – Istanbul
January 1, 2005 - December 31, 2007
Led brand management for cosmetics, aligning product, packaging, and retail storytelling.

Education

Executive MBA at Koç University
January 11, 2030 - January 1, 2007
BA, International Relations & Political Science at Galatasaray University
January 11, 2030 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality