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Hi, I’m Yantraa, a Marketing Manager and Brand Strategist with 5+ years of experience driving award-winning campaigns and building standout digital identities. Armed with a Master’s in Creative Direction, Content & Branding from IE University, Madrid, I explore social media strategy, aesthetics, and storytelling to create work that connects and converts.…

Yantraa

Social Media Manager, Creative Director, Content Creator, +6

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Hi, I’m Yantraa, a Marketing Manager and Brand Strategist with 5+ years of experience driving award-winning campaigns and building standout digital identities. Armed with a Master’s in Creative Direction, Content & Branding from IE University, Madrid, I explore social media strategy, aesthetics, and storytelling to create work that connects and converts.…

Available to hire

Hi, I’m Yantraa, a Marketing Manager and Brand Strategist with 5+ years of experience driving award-winning campaigns and building standout digital identities.

Armed with a Master’s in Creative Direction, Content & Branding from IE University, Madrid, I explore social media strategy, aesthetics, and storytelling to create work that connects and converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

SEO

Intermediate

Language

English

Fluent

Tamil

Advanced

Hindi

Intermediate

Work Experience

Marketing Manager and Brand Strategist at Yantraa

September 1, 2025 - Present

Built the brand’s identity system, tone of voice, and communication playbook. Led social media, campaign planning, and collaborations—driving measurable engagement and cultural relevance for the brand. Scaled the brand from 0 followers to consistent reach and traction, creating reels with 30K+ views, generating hundreds of shares, and delivering daily inbound leads and storefront footfall.

Social Media Manager at JoinMyTrip

April 1, 2023 - May 1, 2024

Developed and executed a unified social media strategy across Instagram, Facebook, and LinkedIn, aligning to one narrative and storytelling across platforms. Created viral content reaching millions of views. Produced ad creatives that drove measurable conversions. Built and nurtured community engagement through FB Groups, amplifying user participation and trip bookings. Managed influencer collaborations that expanded brand reach and improved lead quality.

Social Media Manager at Ting Creative Advertising Agency

March 1, 2022 - March 1, 2023

Developed integrated marketing campaigns focused on brand awareness and audience engagement — several became award-case studies, including Animal Planet Valentine’s Day Campaign, which won at the ACEF Global Customer Engagement Awards for creativity. Led digital strategy and content creation for Animal Planet India, TLC Channel India, Warner Bros. India, Dabur India, Sony TV India, Colors TV UK. Created 360° marketing strategies for Pierre Cardin Cosmetics’ India entry and Nykaa Cosmetics’ UAE launch, covering market research, positioning, and creative direction. Produced monthly brand performance reports, analyzing platform data and audience metrics to re-direct each brand’s digital approach.

Freelance Photographer & SMM at Self-employed / Chennai

January 1, 2021 - December 31, 2022

Content creation for small businesses in Chennai; built photography and social media content; helped brands increase engagement and reach.

Social Media & Content Writer at Big Friday

January 1, 2018 - January 1, 2020

Wrote 70+ SEO-optimized blogs and managed brand channels.

Client Servicing Intern at Beep Experience

January 1, 2017 - January 1, 2018

Supported event campaigns for Vivo and Nokia.

Freelance Photographer & Social Media Manager at Freelance

January 1, 2021 - December 31, 2022

Content creation for a small business in Chennai; showcased by Swathi & Label Diksha Singh.