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Product Designer with strong experience in end-to-end UX/UI for B2B and consumer SaaS platforms. I specialize in designing scalable dashboards, admin tools, and marketing websites, translating complex workflows into clear, intuitive user experiences. I work extensively with Figma, building structured design systems, reusable component libraries, and scalable UI frameworks that support multi-tenant and subscription-based products. My approach combines strategic thinking, strong information architecture, and visual clarity with close collaboration alongside engineering teams to ensure seamless implementation. Having worked in startup environments, I am comfortable operating autonomously, iterating quickly, and designing products that balance usability, business goals, and long-term scalability.…Product Designer with strong experience in end-to-end UX/UI for B2B and consumer SaaS platforms. I specialize in designing scalable dashboards, admin tools, and marketing websites, translating complex workflows into clear, intuitive user experiences. I work extensively with Figma, building structured design systems, reusable component libraries, and scalable UI frameworks that support multi-tenant and subscription-based products. My approach combines strategic thinking, strong information architecture, and visual clarity with close collaboration alongside engineering teams to ensure seamless implementation. Having worked in startup environments, I am comfortable operating autonomously, iterating quickly, and designing products that balance usability, business goals, and long-term scalability.

MARA SORRENTINO

UI Designer, UX Designer, Web Designer, +4

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Product Designer with strong experience in end-to-end UX/UI for B2B and consumer SaaS platforms. I specialize in designing scalable dashboards, admin tools, and marketing websites, translating complex workflows into clear, intuitive user experiences. I work extensively with Figma, building structured design systems, reusable component libraries, and scalable UI frameworks that support multi-tenant and subscription-based products. My approach combines strategic thinking, strong information architecture, and visual clarity with close collaboration alongside engineering teams to ensure seamless implementation. Having worked in startup environments, I am comfortable operating autonomously, iterating quickly, and designing products that balance usability, business goals, and long-term scalability.…Product Designer with strong experience in end-to-end UX/UI for B2B and consumer SaaS platforms. I specialize in designing scalable dashboards, admin tools, and marketing websites, translating complex workflows into clear, intuitive user experiences. I work extensively with Figma, building structured design systems, reusable component libraries, and scalable UI frameworks that support multi-tenant and subscription-based products. My approach combines strategic thinking, strong information architecture, and visual clarity with close collaboration alongside engineering teams to ensure seamless implementation. Having worked in startup environments, I am comfortable operating autonomously, iterating quickly, and designing products that balance usability, business goals, and long-term scalability.

Available to hire

Product Designer with strong experience in end-to-end UX/UI for B2B and consumer SaaS platforms. I specialize in designing scalable dashboards, admin tools, and marketing websites, translating complex workflows into clear, intuitive user experiences.
I work extensively with Figma, building structured design systems, reusable component libraries, and scalable UI frameworks that support multi-tenant and subscription-based products. My approach combines strategic thinking, strong information architecture, and visual clarity with close collaboration alongside engineering teams to ensure seamless implementation.
Having worked in startup environments, I am comfortable operating autonomously, iterating quickly, and designing products that balance usability, business goals, and long-term scalability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Intermediate

German

Advanced

Work Experience

Founder & Lead Product Design at Digital health (UX/UI & Web) - Exist Women Programm

January 1, 2025 - Present

Developed an MVP for a Healthcare app, conducted market and user research to define business needs, created a pitch deck convincing investors, and validated the business model within a funded startup program.

UX/UI Design Intern at big little things

July 31, 2023 - July 31, 2023

Conducted 5+ user interviews and competitive analyses to define the MVP of a B2B/B2C ordering platform. Organised workshops with cross-functional teams to share research insights and align objectives. Created detailed personas, user journeys, wireframes and interactive prototypes; facilitated 5+ usability tests to refine the interface. Supported the development team by producing design specifications and ensuring user-centric implementation.

UX/UI Design at Big Little Thing

March 1, 2023 - June 1, 2024

Conducted user interviews for MVP development, performed competitive analysis for market positioning, and tested low and high-fidelity prototypes, increasing user engagement by 30%.

Freelance UX/UI Designer, Web Designer & Front-End Developer at Self-employed (Freelance)

December 1, 2022 - November 20, 2025

Design and develop UX/UI solutions for startups, SMEs and corporate clients; conduct user research to define product strategy; create information architecture, wireframes, and interactive prototypes; deliver high-fidelity UI designs adhering to brand guidelines and accessibility standards; hand off specifications to development teams; build responsive websites with WordPress/Elementor and custom HTML/CSS/JS; provide post-launch testing, analytics review and iterative improvements.

Front-End Developer / Media Designer at KS Licht - und Elektrotechnik GmbH

July 31, 2022 - July 31, 2022

Enhanced e-commerce content on the Drupal platform, updating banners, product details and pricing using HTML/PHP/JSON. Designed and dispatched B2B and B2C newsletters to drive conversions and customer engagement. Overhauled blog layouts for better UX and SEO; produced promotional 360° video content and integrated new features into the site. Collaborated with cross-functional teams to align website design with brand and marketing goals.

Painting Coach at ArtNight

February 1, 2022 - November 20, 2025

Lead interactive painting workshops that encourage participants’ creativity and skill development in a social, welcoming environment. Design and deliver hands-on sessions, combining step-by-step instruction with individual expression. Coordinate event logistics and materials; foster community engagement through art and social interaction.

Frontend Developer & Mediengestalterin at KS Licht

July 1, 2021 - July 1, 2022

Maintained and optimized website content, designed and sent targeted newsletters for B2B and B2C audiences.

Web Designer & Social Media SEO Manager at Expert4Gastro

June 30, 2021 - June 30, 2021

Designed websites and digital marketing materials for clients in the gastronomy sector. Managed social media channels and implemented SEO strategies to increase web traffic and user engagement. Coordinated with marketing and development teams to ensure consistent brand messaging across digital touchpoints.

Web Designer & Social Media Manager at Expert4Gastro

January 1, 2021 - June 1, 2021

Rebranded and developed a new brand appearance, designed responsive websites using WordPress Elementor and managed social media content.

Web Designer at Copy print Kopie & Druck

August 31, 2020 - August 31, 2020

Created and implemented web content using HTML, CSS, PHP and JavaScript within the Magento platform. Built responsive web designs to ensure optimal cross-device experiences. Developed and managed landing pages for various services, improving user engagement and conversion rates.

Intern Web Design at Copyprint

January 1, 2020 - September 1, 2020

Created content and executed technical implementations for responsive landing pages for various services.

Event Planner & Artist Liaison at ARTMASTERS GmbH

August 31, 2018 - August 31, 2018

Planned, coordinated and executed a wide range of art events tailored to specific themes and audiences. Collaborated with artists, vendors and venues; managed budgets, schedules and logistics. Developed marketing materials and strategies to promote events, resulting in increased attendance and engagement.

Graphic Designer at Mediaschock UG Haftungsbeschränkt

March 31, 2018 - March 31, 2018

Produced visual content for the print magazine “DEEDS.” Designed a 360° digital panorama for a Berlin gallery, showcasing exhibitions in an immersive format. Utilised Adobe Creative Cloud tools (Photoshop, Illustrator, InDesign, Bridge, Lightroom) to deliver high-quality designs consistent with brand aesthetics.

Freelance Graphic & Web Designer at Self-employed

January 1, 2018 - November 20, 2025

End-to-end graphic and web design services for diverse clients, from brand conception to digital execution. Develop brand guidelines, logos and visual identities; design marketing collateral and social-media content; build responsive websites with WordPress & Elementor; implement SEO-friendly content and optimise UX for conversions.

UX/UI & Web Designer at Freelance

December 1, 2017 - Present

Conducted qualitative and quantitative UX research methods such as interviews and usability tests, crafted UI components, wireframes and prototypes with Figma, and supported domain registration for client projects.

Graphic Designer at Media Schock

December 1, 2016 - March 1, 2018

Designed print materials for the magazine 'DEEDS' and developed a 360° panorama for galleries using Adobe Creative Cloud.