Hi, I’m Diana Del Portillo, a graphic designer based in Barranquilla, Colombia. I specialize in visual identity, branding, and digital content, blending creative storytelling with practical design to help brands connect with their audiences. I enjoy crafting cohesive brand systems and engaging social media visuals, and I combine hands-on graphic design with community management to support digital campaigns. My work spans freelance projects and remote collaborations with clients such as LAFE corp, Lumarare, MaxiDescuentos, Big Smile Dental Center, Crochet a la carta, and Ousía Soul Sense. I love learning new tools (Figma, Adobe Creative Suite) and exploring packaging, editorial design, and web interface design to deliver cohesive brand experiences.

Diana Del Portillo

Hi, I’m Diana Del Portillo, a graphic designer based in Barranquilla, Colombia. I specialize in visual identity, branding, and digital content, blending creative storytelling with practical design to help brands connect with their audiences. I enjoy crafting cohesive brand systems and engaging social media visuals, and I combine hands-on graphic design with community management to support digital campaigns. My work spans freelance projects and remote collaborations with clients such as LAFE corp, Lumarare, MaxiDescuentos, Big Smile Dental Center, Crochet a la carta, and Ousía Soul Sense. I love learning new tools (Figma, Adobe Creative Suite) and exploring packaging, editorial design, and web interface design to deliver cohesive brand experiences.

Available to hire

Hi, I’m Diana Del Portillo, a graphic designer based in Barranquilla, Colombia. I specialize in visual identity, branding, and digital content, blending creative storytelling with practical design to help brands connect with their audiences. I enjoy crafting cohesive brand systems and engaging social media visuals, and I combine hands-on graphic design with community management to support digital campaigns.

My work spans freelance projects and remote collaborations with clients such as LAFE corp, Lumarare, MaxiDescuentos, Big Smile Dental Center, Crochet a la carta, and Ousía Soul Sense. I love learning new tools (Figma, Adobe Creative Suite) and exploring packaging, editorial design, and web interface design to deliver cohesive brand experiences.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Graphic designer and digital content strategist at Life Assisting Fellowship Corporation (LAFE corp.)
October 1, 2023 - Present
In charge of social media management, visual content design and campaign conceptualization. Development of the monthly content mesh, graphic pieces aligned with the brand identity and collaboration in the design of the company's web interface, combining community management functions with graphic design and creative support in digital projects.
Freelancer at Diana Del Portillo
January 1, 2022 - Present
Graphic design and branding services for multiple clients, including visual identity, social media content, and brand applications across various projects (Lumarare, MaxiDescuentos, Big Smile Dental Center, Crochet a la carta, Sensory Play, Ousía Soul Sense).
Graphic Designer at Lumarare
February 1, 2022 - July 1, 2022
Design of visual identity and brand personality from scratch, including logo, graphic elements and brand applications.
Graphic Content Designer at MaxiDescuentos
October 1, 2022 - November 1, 2022
Graphic content design for social networks (Instagram). Creation of printed advertising material for point of sale (POP).
Graphic Designer at Big Smile Dental Center
November 1, 2022 - January 31, 2023
Development of complete corporate identity (logo, color palette, typography, graphic applications).
Graphic Designer at Crochet a la carta
August 1, 2023 - December 31, 2023
Social media management (basic community management). Creation of corporate identity and visual content adapted to networks.
Graphic Designer at Sensory Play
April 1, 2024 - May 31, 2024
Design and conceptualization of corporate identity.
Graphic Designer at Ousía Soul Sense
October 1, 2024 - December 31, 2025
Development of the brand manual, structuring the visual guidelines of the identity (does not include logo creation). Design of packaging for products, with an aesthetic and functional approach aligned with the brand's philosophy. Creation of the product catalog, applying coherent and consumer-oriented visual composition. Production and direction of photography for Instagram content, strengthening the visual presence on social networks.
Design Team Member at Universidad Autónoma del Caribe Newspaper
August 1, 2021 - December 1, 2021
Contributed to the editorial and visual development of an academic faculty newspaper, including layout design, visual composition, and application of editorial criteria across print and digital media.

Education

Bachelor of Arts in Graphic Design at Universidad Autónoma de l Caribe
August 10, 2020 - October 4, 2024
Technician in Graphic Arts at Universidad de Barranquilla
February 6, 2019 - December 2, 2019

Qualifications

Introduction to Community Management
January 1, 2020 - February 25, 2026
Adobe Illustrator for Graphic Design
January 1, 2020 - February 25, 2026
Oral Expression and Assertive Communication
January 1, 2024 - February 25, 2026
Isometric Vector Illustration
January 1, 2024 - February 25, 2026
Figma from start to finish
January 1, 2024 - February 25, 2026
Mobile -first design with Figma: concept, design and prototyping
January 1, 2024 - February 25, 2026
Course in Website Creation and Design
January 1, 2025 - February 25, 2026
Art Direction for Creative Visual Branding
January 1, 2025 - February 25, 2026
User Experience Design Basics
January 1, 2025 - February 25, 2026
How to Solve Problems and Make Decisions Effectively
January 1, 2025 - February 25, 2026
Digital Marketing
January 1, 2025 - February 25, 2026
UX/UI Design
January 1, 2026 - February 25, 2026
Oral Expression and Assertive Communication
January 1, 2024 - February 25, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail