Professional Brand and Web designer helping ambitious businesses show up with clarity, confidence and impact. I specialise in brand identity, Squarespace websites and digital experiences that don’t just look good, they actually support growth. I work with startups, scale ups and established companies across the UK and internationally, translating ideas into bold, polished design that connects with the right audience. My approach blends strategic thinking with clean, engaging visuals so every project feels purposeful, not just pretty. If you need branding that reflects where you’re going next, or a website that finally does your business justice, I’m always up for a conversation.

Aidan Smith

Professional Brand and Web designer helping ambitious businesses show up with clarity, confidence and impact. I specialise in brand identity, Squarespace websites and digital experiences that don’t just look good, they actually support growth. I work with startups, scale ups and established companies across the UK and internationally, translating ideas into bold, polished design that connects with the right audience. My approach blends strategic thinking with clean, engaging visuals so every project feels purposeful, not just pretty. If you need branding that reflects where you’re going next, or a website that finally does your business justice, I’m always up for a conversation.

Available to hire

Professional Brand and Web designer helping ambitious businesses show up with clarity, confidence and impact. I specialise in brand identity, Squarespace websites and digital experiences that don’t just look good, they actually support growth.

I work with startups, scale ups and established companies across the UK and internationally, translating ideas into bold, polished design that connects with the right audience. My approach blends strategic thinking with clean, engaging visuals so every project feels purposeful, not just pretty.

If you need branding that reflects where you’re going next, or a website that finally does your business justice, I’m always up for a conversation.

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Work Experience

Brand Designer at Canny Creative
April 1, 2025 - Present
Developed strategy-led brand identities and websites for international clients. Working closely with strategists and developers and marketing to deliver high quality logos, guidelines, web builds and marketing assets.
Freelance Branding & Web Designer at Draft
June 1, 2024 - Present
Draft helps small businesses, startups, and entrepreneurs stand out with impactful branding and bespoke websites. With a personable and collaborative approach, I deliver design solutions that are built to grow businesses and connect with users.
Graphic Designer / Design Lead at CPD Bodies & VanDemand
September 1, 2024 - April 1, 2025
Lead designer for the in-house marketing team responsible for managing branding for both CPD and VanDemand businesses within the vehicle conversion industry. Creating social media content, product photography, website design, and brand management for all internal and external design collateral.
Industrial Designer at Stanley Black & Decker
October 1, 2021 - September 1, 2024
Industrial Designer for Stanley Black & Decker working within the Outdoor sector. Working with global design, engineering and marketing teams to develop new tools and products for various brands within the global SBD Group.
Industrial Designer & Graphic Designer at Majority Audio
June 1, 2020 - October 1, 2021
Designer for one of the UK's best-selling e-commerce audio brands. Involved in managing marketing and brand identity, including graphic design and 3D visualisation of Majority’s product portfolio.
Innovation Design Consultant at Innovia Technology
September 1, 2019 - June 1, 2020
Designing for international clients across the Medical and Healthcare industries. Providing front-end design solutions, using a wide range of design skills, from 3D modeling and product visualisation to design strategy.

Education

BA (Hons) Design for Industry at Northumbria University
January 1, 2015 - January 1, 2019

Qualifications

Student Packaging Designer of the Year 2017
January 11, 2030 - February 13, 2026
Design Innovation in Plastics 2017
January 11, 2030 - February 13, 2026

Industry Experience

Manufacturing, Healthcare, Media & Entertainment, Consumer Goods, Professional Services