I’m a brand-led senior creative with a strong brand and digital focus. I help organisations turn strategy into standout work that’s clear, confident, and built to perform, from logo creation and brand identity systems to campaigns, social content, marketing strategy, UX/UI and digital experiences. I’m hands-on throughout: aligning on the brief, shaping the story and design direction, and refining the detail so the final output feels polished, consistent, and on-brand across every touchpoint. My approach is warm and collaborative, I work closely with teams and stakeholders, ask the right questions early, and deliver practical, distinctive work on time that elevates the customer experience.

Ben Walton

I’m a brand-led senior creative with a strong brand and digital focus. I help organisations turn strategy into standout work that’s clear, confident, and built to perform, from logo creation and brand identity systems to campaigns, social content, marketing strategy, UX/UI and digital experiences. I’m hands-on throughout: aligning on the brief, shaping the story and design direction, and refining the detail so the final output feels polished, consistent, and on-brand across every touchpoint. My approach is warm and collaborative, I work closely with teams and stakeholders, ask the right questions early, and deliver practical, distinctive work on time that elevates the customer experience.

Available to hire

I’m a brand-led senior creative with a strong brand and digital focus. I help organisations turn strategy into standout work that’s clear, confident, and built to perform, from logo creation and brand identity systems to campaigns, social content, marketing strategy, UX/UI and digital experiences.

I’m hands-on throughout: aligning on the brief, shaping the story and design direction, and refining the detail so the final output feels polished, consistent, and on-brand across every touchpoint. My approach is warm and collaborative, I work closely with teams and stakeholders, ask the right questions early, and deliver practical, distinctive work on time that elevates the customer experience.

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Language

English
Fluent

Work Experience

Founder / Design Director at DesignFuel
September 1, 2020 - Present
Founded DesignFuel to help client teams turn strategy into standout brand and digital experiences. Led end-to-end delivery across brand systems, campaigns, UX/UI and digital product work; shaped propositions, aligned stakeholders, built and mentored teams, and set creative and craft standards. Ran day-to-day studio operations to maintain fast, consistent delivery. Notable clients included Wickes, MCC, Foxy Bingo, Hobgoblin, Unilever, Clarion, GSK, Wilkinson Sword, ALDI, L’OR, Border Biscuits, Ralph Lauren, Shipyard, Hitachi and more.
Design Director at 2030 Group
September 1, 2019 - August 1, 2020
Joined 2030 Group as a hands-on Design Director to rapidly build identities, campaigns and transformative brand experiences across its acquired start-ups. Led end-to-end delivery across brand and product; established delivery frameworks (briefing, critiques and QA) to maintain pace and quality; owned UX programmes from discovery through prototyping, testing and final deliverables, while supporting commercial strategy and helping teams move fast without compromising quality.
Design Director at Profusion
June 1, 2017 - July 1, 2019
Head-hunted to build and lead an in-house agency within a data-driven marketing consultancy. Grew and managed a core team across design, copy and marketing; rebranded the organisation; set creative and craft standards, introduced mobile-first thinking, and moved delivery to an agile sprint workflow. Implemented studio rituals, sprint planning, critiques and quality gates to improve consistency across teams and partners.

Education

BA Fine Art & Psychology at University of Liverpool
January 11, 2030 - February 13, 2026
BA Combined Honours Degree in Fine Art & Psychology at University of Liverpool
January 11, 2030 - February 13, 2026

Qualifications

Association of Coaching Management Program
January 11, 2030 - January 1, 2017
Association of Coaching Management Program
January 1, 2017 - February 13, 2026

Industry Experience

Professional Services, Media & Entertainment, Retail, Consumer Goods, Software & Internet, Healthcare, Life Sciences