I’m a Senior Graphic Designer with over 20 years of delivering high-quality creative work across healthcare, education, automotive, manufacturing, publishing, and more. I thrive on quickly understanding diverse industries, building cohesive brand identities, and delivering large-format and multi-channel campaigns from concept through production. I’m a collaborative team player who enjoys mentoring junior designers and taking ownership of projects from brief to delivery. After running my own design practice, I’m excited to re-enter a freelance or in-house role where I can focus on creating exceptional design work as part of a dynamic creative team. I’m highly organized and adept at managing multiple projects to tight deadlines without compromising quality. I’m comfortable designing for both digital and print formats and enjoy adapting designs based on feedback to ensure brand consistency across all touchpoints.

Traci Salter

I’m a Senior Graphic Designer with over 20 years of delivering high-quality creative work across healthcare, education, automotive, manufacturing, publishing, and more. I thrive on quickly understanding diverse industries, building cohesive brand identities, and delivering large-format and multi-channel campaigns from concept through production. I’m a collaborative team player who enjoys mentoring junior designers and taking ownership of projects from brief to delivery. After running my own design practice, I’m excited to re-enter a freelance or in-house role where I can focus on creating exceptional design work as part of a dynamic creative team. I’m highly organized and adept at managing multiple projects to tight deadlines without compromising quality. I’m comfortable designing for both digital and print formats and enjoy adapting designs based on feedback to ensure brand consistency across all touchpoints.

Available to hire

I’m a Senior Graphic Designer with over 20 years of delivering high-quality creative work across healthcare, education, automotive, manufacturing, publishing, and more. I thrive on quickly understanding diverse industries, building cohesive brand identities, and delivering large-format and multi-channel campaigns from concept through production. I’m a collaborative team player who enjoys mentoring junior designers and taking ownership of projects from brief to delivery. After running my own design practice, I’m excited to re-enter a freelance or in-house role where I can focus on creating exceptional design work as part of a dynamic creative team.

I’m highly organized and adept at managing multiple projects to tight deadlines without compromising quality. I’m comfortable designing for both digital and print formats and enjoy adapting designs based on feedback to ensure brand consistency across all touchpoints.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Founder & Owner at Design-ology
November 1, 2019 - Present
Founded Design-ology and grew it into a thriving design agency serving events, education, healthcare, and B2B clients. Managed 15+ concurrent client projects with a team of 3 freelance designers, delivering end-to-end campaigns from strategy and design to technical implementation and performance optimization.
Graphic Designer at Stable Media
August 1, 2019 - October 26, 2025
Revamped magazine designs for 4+ publications, boosting advertising revenue and reader engagement. Improved email campaign click-through rates and designed marketing collateral including brochures, flyers, digital banners, and social media assets for sector events.
Graphic Designer at Calderstone Design and Print
March 1, 2014 - October 26, 2025
Managed the full design process for multiple concurrent projects, from concept development through pre-flighting to final production. Delivered expert pre-press services including colour management, spot colour specification, die-lines, cutter guides, and finishes such as foil, embossing and spot UV.
DTP Graphic Designer at Dorling Kindersley
November 1, 2007 - October 26, 2025
Designed dust jackets and complex book layout templates, providing technical support and layout templates for publishing.
Graphic Designer at SAS Media
July 1, 2004 - October 26, 2025
Produced print and digital design across multiple publications, supporting production workflows and contributing to magazine and marketing collateral.
Trainee Designer at I.M.C.
July 1, 2003 - October 26, 2025
Trainee Designer assisting senior designers with concept development and production tasks, gaining hands-on experience in print and digital workflows.
Junior Designer at One to One Design
August 1, 2002 - October 26, 2025
Junior Designer supporting design tasks, preparing assets for print and digital campaigns and learning best practices in branding and layout.
Senior Graphic Designer (Freelance) at Design-ology
November 1, 2019 - November 4, 2025
Providing end-to-end design services for clients across events, education, healthcare, and B2B sectors. Collaborating with a small team and 15+ clients on concurrent projects to deliver brand identities, large-format event materials, and multi-channel campaigns from concept through production, with a focus on accessibility and clear messaging.
Graphic Designer at Stable Media
August 1, 2019 - August 1, 2019
Revamped magazine designs, produced marketing materials for sector events, digital campaigns, and advertising templates; collaborated with editorial and sales teams to deliver on-brand output under tight deadlines.
Graphic Designer at Calderstone Design and Print
March 1, 2014 - March 1, 2014
Managed design processes for multiple projects, provided pre-press services, prepared die-lines and special finishes, and worked with print production teams to ensure cost-effective, high-quality output.
DTP Graphic Designer at Dorling Kindersley
November 1, 2007 - November 1, 2007
Designed dust jackets balancing commercial appeal with brand guidelines; created complex book layouts and templates; supported editorial and production teams to deliver print-ready files.
Graphic Designer at SAS Media
July 1, 2004 - July 1, 2004
Early career roles contributing to print and digital design, building experience across multiple publications and client projects.
Trainee Designer at I.M.C.
July 1, 2003 - July 1, 2003
Trainee role developing foundational design skills and industry practices.
Junior Designer at One to One Design
August 1, 2002 - August 1, 2002
Assistant designer contributing to project work and production workflows.

Education

BTEC National Diploma in Graphic Design at Croydon College
January 11, 2030 - October 26, 2025
BTEC National Diploma in Graphic Design at Croydon College
January 11, 2030 - November 4, 2025
GNVQ in Art & Design at The Beacon School Sixth Form
January 11, 2030 - November 4, 2025

Qualifications

Sales Funnel Development & Email Marketing Strategy
January 11, 2030 - October 26, 2025
SEO Intermediate & Advanced (Media Training Ltd)
January 11, 2030 - October 26, 2025
Web Design: CSS, Dreamweaver & HTML (Sutton College)
January 11, 2030 - October 26, 2025
UX Design Principles
January 11, 2030 - October 26, 2025
AI Design: Adobe Firefly and Midjourney
January 11, 2030 - October 26, 2025
Group Teaching Programme: Creating Engaging Courses
January 11, 2030 - October 26, 2025
Level 3 Digital Marketing
January 11, 2030 - December 1, 2025
UX Design Principles
January 11, 2030 - November 4, 2025
AI Design: Adobe Firefly and Midjourney
January 11, 2030 - November 4, 2025
SEO Intermediate & Advanced
January 11, 2030 - November 4, 2025
Web Design: CSS, Dreamweaver & HTML
January 11, 2030 - November 4, 2025

Industry Experience

Media & Entertainment, Education, Healthcare, Professional Services, Travel & Hospitality, Manufacturing, Retail, Consumer Goods, Software & Internet, Telecommunications, Other