Available to hire
I am Paul Vandenberg, a passionate Creative Director specializing in branding and packaging design. Over the years, I have had the privilege to collaborate with iconic global brands across various sectors, bringing compelling visual identities and product packaging to life. My expertise lies in creating brand stories that resonate with consumers while maintaining a strategic outlook on market trends and consumer preferences.
My journey has taken me through creative roles in esteemed agencies and companies, working on projects for Kellogg’s, Logitech, Google, Nestlé, and many others. I thrive in dynamic environments where creativity meets business goals, always aiming to push the boundaries of design while delivering impactful solutions.
Experience Level
Expert
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Work Experience
Creative Director at DuPuis Group
December 31, 2002 - August 20, 2025Led branding and packaging design initiatives for major clients including Kellogg’s and Kellogg's Snacks, Keebler, Learning Curve, Parmalat, Archway, and Jel Sert Corporation. Responsible for creative direction and brand strategy execution.
Creative Director at Akimbo (Leo Burnett Acquired)
December 31, 2007 - August 20, 2025Directed branding and packaging design projects for a diverse client base including Beam Global, Kellogg’s, Keebler, Lexar, Kohler, Quaker, Sara Lee, Wrigley, Philip Morris USA and International. Focused on brand identity development and package aesthetics.
Creative Director at DuPuis Group
December 31, 2009 - August 20, 2025Oversaw creative direction in branding and packaging for Kellogg’s and related snack brands, maintaining high standards in visual identity and package innovation during the tenure.
Global Creative Director at Logitech, San Francisco
December 31, 2014 - August 20, 2025Managed global creative direction for product brands including Audio, Gaming, Keyboards, Laptop Accessories, Mice, Webcams & Video Calling, Remotes, Security, and Smart TV. Developed creative strategies enhancing brand visibility and product appeal worldwide.
Creative Director - Brand Development, Brand Packaging and Private Label at CB’a Brand Engine, San Francisco
December 31, 2017 - August 20, 2025Directed brand development, packaging design, and private label projects for clients like Beyond Pet Food, Chiquita, CVS, Google, Hewlett Packard, Kraft, Motorola Mobility, Nestlé, Nyko, Plum Organics, POM Wonderful, Purina, Sara Lee, and Torani.
Creative Director - Brand Development, Brand Packaging and Private Label at Sterling Brands, San Francisco
December 31, 2025 - August 20, 2025Led brand development and packaging design for key clients including Albertson’s, Dreyer’s Ice Cream, O-Organics, Nature’s Bakery, Nestlé Toll House, Safeway Select, Safeway Signature Reserve, Seara (Brazilian Supermarket Brand), and Vermont Smoke & Cure.
Creative Director - Brand Development, Brand Packaging and Private Label at designpaul
January 1, 2018 - PresentFounder and Creative Director focusing on brand development, packaging design, and private label projects. Clients include Albertson’s, Bettinsoli USA, O-Organics, Education Navigation, Lucerne, Nestlé Toll House, Ross, Safeway Select, Safeway Signature Reserve, and Stanley Construction.
Design Director at DJP A Brand Design, London (Schawk Acquired)
December 31, 2000 - August 20, 2025Managed brand development and packaging design for clients such as Allied Domecq, Diageo UDV, Grolsch, Nabisco International, SCA Mölnlike, Novartis UK & Switzerland, Lindt & Sprüngli, and supermarket Albert Heijn.
Senior Designer at Pearlfisher, London
December 31, 1997 - August 20, 2025Served as senior designer focused on brand development and packaging design for clients including Seagrams International, Absolut, Nestlé Foods, Bayer International, and Vandenberg Foods Europe.
Designer - Brand Packaging and Private Label at DDB Needham, Cape Town
December 31, 1995 - August 20, 2025Created brand packaging and private label designs for clients such as Marks & Spencer, Opel GM, Steenberg Wineries, and Woolworths Corporation.
Creative Director at DuPuis Group, Chicago
December 31, 2002 - August 20, 2025Led branding and packaging design initiatives for major clients such as Kellogg’s, Keebler, Learning Curve, Parmalat, Archway, and Jel Sert Corporation, overseeing creative direction and production to ensure brand consistency and market appeal.
Creative Director at Akimbo, Chicago & San Francisco
December 31, 2007 - August 20, 2025Directed branding and packaging design projects for Beam Global, Kellogg’s, Keebler, Lexar, Kohler, Quaker, Sara Lee, Wrigley, and Philip Morris US and International, focusing on innovative design solutions and brand storytelling across various consumer goods sectors.
Creative Director Branding and Packaging at DuPuis Group, Chicago
December 31, 2009 - August 20, 2025Creative leadership on branding and packaging for clients including Kellogg’s and Kellogg's Snacks, Keebler, Learning Curve, Parmalat, Archway, and Jel Sert Corporation, enhancing brand visibility and consumer engagement through strategic design.
Global Creative Director at Logitech, San Francisco
December 31, 2014 - August 20, 2025Oversaw global creative direction for product categories including audio, gaming, keyboards, laptop accessories, mice, webcams and video calling, remotes, security, and Smart TV, driving brand development and market differentiation in the tech and consumer electronics sectors.
Creative Director at CB’a Brand Engine, San Francisco
December 31, 2017 - August 20, 2025Managed brand development, brand packaging, and private label solutions for clients such as Beyond Pet Food, Chiquita, CVS, Google, Hewlett Packard, Kraft, Motorola Mobility, Nestlé, Nyko, Plum Organics, POM Wonderful, Purina, Sara Lee, and Torani, focusing on innovative packaging and private label strategies.
Creative Director at Sterling Brands, San Francisco
January 1, 2025 - August 20, 2025Directed brand development, brand packaging, and private label initiatives for clients including Albertson’s, Dreyer’s Ice Cream, O-Organics, Nature’s Bakery, Nestlé Toll House, Safeway Select, Safeway Signature Reserve, Seara (Brazilian supermarket brand), and Vermont Smoke & Cure, with a focus on consumer goods and retail branding.
Creative Director - Brand Development, Brand Packaging and Private Label at designpaul
January 1, 2015 - PresentLed brand development, brand packaging, and private label projects for Albertson’s, Bettinsoli USA, O-Organics, Education Navigation, Lucerne, Nestlé Toll House, Ross, Safeway Select, Safeway Signature Reserve, and Stanley Construction, delivering comprehensive creative solutions in branding and packaging design.
Design Director at DJP A Brand Design, London
December 31, 2000 - August 20, 2025Directed brand development, brand packaging, and private label for clients including Allied Domecq, Diageo UDV, Grolsch, Nabisco International, SCA Mölnlike, Novartis UK & Switzerland, Lindt & Sprüngli, and supermarket Albert Heijn, ensuring high standards of design and consistency across international markets.
Senior Designer at Pearlfisher, London
December 31, 1997 - August 20, 2025Specialized in brand development, brand packaging, and private label for clients such as Seagrams International, Absolut, Nestlé Foods, Bayer International, and Vandenberg Foods Europe, contributing to impactful consumer branding projects.
Designer - Brand Packaging and Private Label at DDB Needham, Cape Town
December 31, 1995 - August 20, 2025Designed brand packaging and private label solutions for clients including M&S Marks & Spencer, Opel GM, Steenberg Wineries, and Woolworths Corporation, focusing on retail and consumer goods packaging design.
Education
Qualifications
Industry Experience
Other, Consumer Goods, Media & Entertainment, Retail, Computers & Electronics, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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