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I work with scaling businesses to design the systems, messaging, and digital infrastructure behind effective growth. I focus on turning fragmented operations into clear, structured, and scalable organisations, with experience across SMEs and FTSE100 organisations. I have built and scaled marketing and design functions from the ground up, supported businesses through acquisition, and led go-to-market strategies for complex B2B propositions. My work centers on aligning business model, systems and communication to create clarity, improve performance and support sustainable growth. I operate at both strategic and operational levels, partnering with directors and leadership teams to define direction while ensuring delivery is executed effectively. I am analytical, commercially minded, and adept at diagnosing root causes, solving problems through structured thinking and clear communication, and leading cross-functional teams through change and growth.…I work with scaling businesses to design the systems, messaging, and digital infrastructure behind effective growth. I focus on turning fragmented operations into clear, structured, and scalable organisations, with experience across SMEs and FTSE100 organisations. I have built and scaled marketing and design functions from the ground up, supported businesses through acquisition, and led go-to-market strategies for complex B2B propositions. My work centers on aligning business model, systems and communication to create clarity, improve performance and support sustainable growth. I operate at both strategic and operational levels, partnering with directors and leadership teams to define direction while ensuring delivery is executed effectively. I am analytical, commercially minded, and adept at diagnosing root causes, solving problems through structured thinking and clear communication, and leading cross-functional teams through change and growth.

Mike Santiago-Griggs

Growth Marketer, Marketing Strategist, Marketing Consultant, +2

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I work with scaling businesses to design the systems, messaging, and digital infrastructure behind effective growth. I focus on turning fragmented operations into clear, structured, and scalable organisations, with experience across SMEs and FTSE100 organisations. I have built and scaled marketing and design functions from the ground up, supported businesses through acquisition, and led go-to-market strategies for complex B2B propositions. My work centers on aligning business model, systems and communication to create clarity, improve performance and support sustainable growth. I operate at both strategic and operational levels, partnering with directors and leadership teams to define direction while ensuring delivery is executed effectively. I am analytical, commercially minded, and adept at diagnosing root causes, solving problems through structured thinking and clear communication, and leading cross-functional teams through change and growth.…I work with scaling businesses to design the systems, messaging, and digital infrastructure behind effective growth. I focus on turning fragmented operations into clear, structured, and scalable organisations, with experience across SMEs and FTSE100 organisations. I have built and scaled marketing and design functions from the ground up, supported businesses through acquisition, and led go-to-market strategies for complex B2B propositions. My work centers on aligning business model, systems and communication to create clarity, improve performance and support sustainable growth. I operate at both strategic and operational levels, partnering with directors and leadership teams to define direction while ensuring delivery is executed effectively. I am analytical, commercially minded, and adept at diagnosing root causes, solving problems through structured thinking and clear communication, and leading cross-functional teams through change and growth.

Available to hire

I work with scaling businesses to design the systems, messaging, and digital infrastructure behind effective growth. I focus on turning fragmented operations into clear, structured, and scalable organisations, with experience across SMEs and FTSE100 organisations. I have built and scaled marketing and design functions from the ground up, supported businesses through acquisition, and led go-to-market strategies for complex B2B propositions.

My work centers on aligning business model, systems and communication to create clarity, improve performance and support sustainable growth. I operate at both strategic and operational levels, partnering with directors and leadership teams to define direction while ensuring delivery is executed effectively. I am analytical, commercially minded, and adept at diagnosing root causes, solving problems through structured thinking and clear communication, and leading cross-functional teams through change and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Growth Infrastructure Architect at Growth Infrastructure for Scaling Businesses

October 1, 2024 - Present

Founded a growth infrastructure consultancy focused on helping owner-led businesses scale through improved systems, messaging and digital architecture. Work includes business model mapping, systems audits, CRM and data flow design, and communications architecture. Supporting SMEs to reduce operational friction and create scalable foundations for growth.

Lead Web Strategist at ATS Global

August 1, 2021 - July 1, 2024

Led web and digital strategy across a global industrial technology business, aligning digital platforms with commercial objectives. Worked cross-functionally to improve lead generation, user experience and content performance, while supporting wider marketing strategy and product positioning across international markets.

Marketing Communications Manager at Parmenion Capital Partners LLP

May 1, 2019 - October 1, 2020

Defined and delivered content and go-to-market strategies across multiple channels for a fast-scaling financial services firm. Responsible for driving engagement, lead generation and customer outcomes through structured, insight-led campaigns.

Marketing & Design Manager at Parmenion Capital Partners LLP

March 1, 2014 - May 1, 2019

Developed and maintained marketing strategies to meet organisational objectives, and managed the marketing, advertising and promotional activities of the business.

Head of Design at Parmenion Capital Partners LLP

March 1, 2012 - March 1, 2014

Led marketing strategy and execution during a period of sustained growth, aligning brand, communications and commercial objectives. Managed team performance, campaign delivery and operational efficiency across all marketing activity.