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I’m Maggie Roberts, a multidisciplinary designer who blends branding, UX, and product design to create cohesive brand experiences. Over the past two decades, I’ve led design teams and shaped luxury e-commerce brands, packaging, and digital platforms with a focus on strategy-driven visuals and user-centered experiences. I collaborate across departments, translate business goals into design systems, and mentor teams to deliver consistent, scalable branding and assets—from logo systems to content templates and packaging patterns.…I’m Maggie Roberts, a multidisciplinary designer who blends branding, UX, and product design to create cohesive brand experiences. Over the past two decades, I’ve led design teams and shaped luxury e-commerce brands, packaging, and digital platforms with a focus on strategy-driven visuals and user-centered experiences. I collaborate across departments, translate business goals into design systems, and mentor teams to deliver consistent, scalable branding and assets—from logo systems to content templates and packaging patterns.

Maggie Roberts

Creative Director, Graphic Designer, Brand Designer, +7

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I’m Maggie Roberts, a multidisciplinary designer who blends branding, UX, and product design to create cohesive brand experiences. Over the past two decades, I’ve led design teams and shaped luxury e-commerce brands, packaging, and digital platforms with a focus on strategy-driven visuals and user-centered experiences. I collaborate across departments, translate business goals into design systems, and mentor teams to deliver consistent, scalable branding and assets—from logo systems to content templates and packaging patterns.…I’m Maggie Roberts, a multidisciplinary designer who blends branding, UX, and product design to create cohesive brand experiences. Over the past two decades, I’ve led design teams and shaped luxury e-commerce brands, packaging, and digital platforms with a focus on strategy-driven visuals and user-centered experiences. I collaborate across departments, translate business goals into design systems, and mentor teams to deliver consistent, scalable branding and assets—from logo systems to content templates and packaging patterns.

Available to hire

I’m Maggie Roberts, a multidisciplinary designer who blends branding, UX, and product design to create cohesive brand experiences. Over the past two decades, I’ve led design teams and shaped luxury e-commerce brands, packaging, and digital platforms with a focus on strategy-driven visuals and user-centered experiences.

I collaborate across departments, translate business goals into design systems, and mentor teams to deliver consistent, scalable branding and assets—from logo systems to content templates and packaging patterns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Integrated Graphic Designer at Quintessential Consultancy

January 1, 2019 - Present

Utilizing interdisciplinary skills to develop solutions to design challenges. This holistic approach integrates graphic design into business strategy, influencing how a brand is perceived and interacted with across the enterprise. Led comprehensive brand-building and refresh initiatives, logo and icon systems, presentation and white paper templates, collateral, illustrated assets, design guides, and design systems implemented enterprise-wide. Executed UX research and strategic planning, coupled with UI design and prototyping to enhance a diverse range of websites. Designed packaging and surface pattern collections for apparel, home goods, and the gift & stationery market.

Creative Director at Select Group of Companies (SGC)

January 1, 2008 - January 1, 2019

Led the vision and execution of a luxury e-commerce brand, shaping its identity into an elegant platform. Drove strategy, product development, and distinctive visual assets, creating a market-leading digital experience with a strong emphasis on innovation. Ensured continuity and quality through agile design and marketing efforts, overseeing platform improvements, product development, order fulfillment, and customer service from a design and brand perspective.

Design Manager at Artistic Minds (AMi)

January 1, 2002 - January 1, 2008

Led day-to-day operations of the design studio for the YUM! Brands portfolio (KFC, Pizza Hut, Taco Bell). Managed a team of graphic designers, mentored staff, and served as the liaison between the studio and on-site print production and photography teams. Acted as design SME across Canada, guiding art direction and facilitating communications with stakeholders. Optimized studio operations, standardized workflows, and implemented digital asset management, file naming taxonomy, and archival processes, along with brand standards and user guides.