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I am a results-driven sales and business development professional with a proven track record of driving revenue growth, expanding international markets, and securing high-value B2B and franchise partnerships in hospitality, luxury retail, and F&B. I thrive in fast-paced, target-driven environments and am known for building senior-level stakeholder relationships, identifying growth opportunities, and delivering tailored, value-driven solutions. I am bilingual and commercially astute, with strengths in account management, contract negotiation, market expansion, and cross-border operations.…I am a results-driven sales and business development professional with a proven track record of driving revenue growth, expanding international markets, and securing high-value B2B and franchise partnerships in hospitality, luxury retail, and F&B. I thrive in fast-paced, target-driven environments and am known for building senior-level stakeholder relationships, identifying growth opportunities, and delivering tailored, value-driven solutions. I am bilingual and commercially astute, with strengths in account management, contract negotiation, market expansion, and cross-border operations.

Desiree Yeo

Project Manager, Marketing Strategist, Brand Strategist

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I am a results-driven sales and business development professional with a proven track record of driving revenue growth, expanding international markets, and securing high-value B2B and franchise partnerships in hospitality, luxury retail, and F&B. I thrive in fast-paced, target-driven environments and am known for building senior-level stakeholder relationships, identifying growth opportunities, and delivering tailored, value-driven solutions. I am bilingual and commercially astute, with strengths in account management, contract negotiation, market expansion, and cross-border operations.…I am a results-driven sales and business development professional with a proven track record of driving revenue growth, expanding international markets, and securing high-value B2B and franchise partnerships in hospitality, luxury retail, and F&B. I thrive in fast-paced, target-driven environments and am known for building senior-level stakeholder relationships, identifying growth opportunities, and delivering tailored, value-driven solutions. I am bilingual and commercially astute, with strengths in account management, contract negotiation, market expansion, and cross-border operations.

Available to hire

I am a results-driven sales and business development professional with a proven track record of driving revenue growth, expanding international markets, and securing high-value B2B and franchise partnerships in hospitality, luxury retail, and F&B. I thrive in fast-paced, target-driven environments and am known for building senior-level stakeholder relationships, identifying growth opportunities, and delivering tailored, value-driven solutions. I am bilingual and commercially astute, with strengths in account management, contract negotiation, market expansion, and cross-border operations.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Corporate Sales Executive at Bacha Coffee

May 1, 2024 - October 1, 2025

Led end-to-end commercial growth by acquiring and expanding local and international B2B/B2C accounts, negotiating complex agreements, and consistently exceeding revenue targets. Drove strategic business development and account management using market and competitor insights to identify opportunities, strengthen market presence, and build long-term senior-level partnerships. Delivered tailored, value-driven solutions through deep product expertise while coordinating DHL and CIPL logistics and cross-functional warehouse operations to ensure efficient, compliant, and client-focused delivery. Represented the organization at industry events to boost brand visibility and generate new business opportunities. Achievements included securing two five-star hotel accounts and onboarding a private luxury club within eight months, and expanding international reach with a high-profile Russian account, while enhancing client retention through strategic relationships.

Franchise Sales Executive at Bacha Coffee

July 1, 2023 - May 1, 2024

Spearheaded franchise expansion by identifying, vetting, and securing new franchisees; led contract negotiations and closed agreements. Directed end-to-end franchise onboarding and relationship management to ensure regulatory compliance and strong, long-term partnerships. Monitored and increased franchise performance to meet KPIs while mitigating operational risks. Oversaw operational and logistics execution, including CIPL management, freight coordination, import compliance, and full product catalogue alignment to support successful new location openings. Achievements include launching Malaysia’s first Bacha Coffee at KLCC, generating SGD 2M in sales in the first three months, and supporting Macau market entry with cross-market operations in Qatar and Indonesia.

Project Executive at Food News

March 1, 2022 - December 1, 2022

Oversaw multiple cross-functional projects across the organization, ensuring alignment with strategic objectives and timely execution. Managed key client and partner relationships, serving as a trusted point of contact. Strengthened client relationships by proactively identifying needs, resolving issues, and delivering solutions that exceeded service levels. Collected, analyzed, and presented post-campaign data, metrics, and survey insights to evaluate performance and inform future strategies. Achievements included leading the inaugural Melbourne Brunch Festival 2022 in Singapore (Marketing Interactive Asia Gold Award for Best PR Campaign – F&B 2023) and representing the Swedish Food Council for their national Christmas campaign; contributed to True Aussie Beef & Lamb campaigns and supported The Spirit of Craft Awards expansion in Singapore; collaborated cross-border with Vietnam teams for a regional Irish Food Board campaign.

Social Media Manager at Idea Workshop

November 1, 2020 - May 1, 2021

Managed and developed the company’s social media presence, creating engaging content to boost brand visibility and audience engagement. Established Facebook and Instagram platforms from scratch and grew digital channels; collaborated with cross-functional teams on planning for a large-scale visitor center at Malaysia’s oldest temple.