Desmond Westley

Available to hire

I’m Desmond Westley, a results-focused Facebook and Instagram Ads Specialist who helps businesses build a strong online presence and generate qualified leads through strategic Meta advertising.

About

I’m Desmond Westley, a results-focused Facebook and Instagram Ads Specialist who helps businesses build a strong online presence and generate qualified leads through strategic Meta advertising. I use Meta Ads Manager to plan campaigns, create ad concepts and copy, refine audience targeting, and keep campaigns aligned with clear business goals.

My approach is practical and performance-driven—I monitor campaign data, run A/B tests, and optimize targeting and creative to improve results over time. Where available, I also help set up Meta Pixel and conversion tracking to ensure your ads connect to meaningful outcomes across your customer journey.

  • Joined November 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Consumer Goods

More experts in Akure, Nigeria

Projects · 3

Jewelry Store Revenue Growth with Performance Max

Managed a Google Ads Performance Max campaign for an online jewelry store focused on increasing sales, boosting revenue, and maximizing return on ad spend (ROAS). The campaign promoted a range of jewelry products, including rings, necklaces, earrings, and other fashion accessories, targeting high-intent shoppers across multiple Google channels. The project included Google Merchant Center management, product feed optimization, conversion tracking setup, audience signal creation, creative asset development, and ongoing campaign optimization. Through strategic bid management, product-level analysis, audience refinement, and continuous performance monitoring, the campaign achieved strong sales growth, increased conversion value, and a highly profitable ROAS while maintaining efficient advertising spend.

  • Digital Marketer
  • PPC Manager
Roofing Lead Generation with Google Ads

Managed a Google Ads lead generation campaign for a roofing and puncture repair service company focused on generating high-quality phone calls and quote requests from homeowners and property managers. The campaign targeted customers actively searching for roof repair, leak detection, emergency roofing, and roof maintenance services within the service area. The project included keyword research, local targeting, conversion tracking, call extensions, ad copy development, and ongoing optimization. Through continuous search term analysis, bid adjustments, and performance monitoring, the campaign increased qualified leads, improved call volume, and delivered a strong return on ad spend while maintaining cost-effective lead acquisition.

  • Digital Marketer
  • PPC Manager
Conversion Ads Setup for Beauty Brand

I created a complete conversion-focused advertising setup for a skincare and beauty goggles brand from scratch. The project included campaign structure planning, audience research, targeting strategy, ad copy creation, and optimization setup designed to attract real customers and increase product purchases. I developed a clean and premium campaign approach aligned with the brand identity while ensuring organized tracking and performance-focused execution for long-term scalability and better conversion results.

  • Digital Marketer
  • PPC Manager

Work experience

Freelance Facebook & Instagram Ads Specialist · freelanceMay 2025 – Jun 2026 · 1 yr 2 mos

Responsibilities & Achievements Planned and developed Facebook and Instagram advertising strategies for business growth. 1. Created and managed advertising campaigns using Meta Ads Manager. 2. Conducted audience research to identify and target potential customers. 3. Developed compelling ad copy and creative advertising concepts. 4. Managed lead generation and e-commerce advertising campaigns. 5. Monitored campaign performance and optimized ads for better results. 6. Implemented retargeting strategies to reconnect with potential customers. 7. Analyzed advertising metrics and provided performance improvement recommendations. Key Skills: Meta Ads Manager, Facebook Advertising, Instagram Ads, Lead Generation, Audience Targeting, Campaign Optimization, Retargeting, Digital Marketing.

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