Roofing Lead Generation with Google Ads

Managed a Google Ads lead generation campaign for a roofing and puncture repair service company focused on generating high-quality phone calls and quote requests from homeowners and property managers. The campaign targeted customers actively searching for roof repair, leak detection, emergency roofing, and roof maintenance services within the service area.

The project included keyword research, local targeting, conversion tracking, call extensions, ad copy development, and ongoing optimization. Through continuous search term analysis, bid adjustments, and performance monitoring, the campaign increased qualified leads, improved call volume, and delivered a strong return on ad spend while maintaining cost-effective lead acquisition.