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Hi, I’m Desmond. I’m a marketing professional with over 15 years of experience building brands and driving growth across regional and global markets. I enjoy turning data into actionable marketing strategies, managing social media, SEO, and lead generation, and collaborating with cross-functional teams to deliver measurable results. I thrive in fast-paced environments, excel at crafting compelling narratives for diverse audiences, and value strong partnerships with influencers and partners. I’m fluent in English and Mandarin, and I’m always open to new opportunities to grow brands and expand across markets.…Hi, I’m Desmond. I’m a marketing professional with over 15 years of experience building brands and driving growth across regional and global markets. I enjoy turning data into actionable marketing strategies, managing social media, SEO, and lead generation, and collaborating with cross-functional teams to deliver measurable results. I thrive in fast-paced environments, excel at crafting compelling narratives for diverse audiences, and value strong partnerships with influencers and partners. I’m fluent in English and Mandarin, and I’m always open to new opportunities to grow brands and expand across markets.

Desmond Wan

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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Hi, I’m Desmond. I’m a marketing professional with over 15 years of experience building brands and driving growth across regional and global markets. I enjoy turning data into actionable marketing strategies, managing social media, SEO, and lead generation, and collaborating with cross-functional teams to deliver measurable results. I thrive in fast-paced environments, excel at crafting compelling narratives for diverse audiences, and value strong partnerships with influencers and partners. I’m fluent in English and Mandarin, and I’m always open to new opportunities to grow brands and expand across markets.…Hi, I’m Desmond. I’m a marketing professional with over 15 years of experience building brands and driving growth across regional and global markets. I enjoy turning data into actionable marketing strategies, managing social media, SEO, and lead generation, and collaborating with cross-functional teams to deliver measurable results. I thrive in fast-paced environments, excel at crafting compelling narratives for diverse audiences, and value strong partnerships with influencers and partners. I’m fluent in English and Mandarin, and I’m always open to new opportunities to grow brands and expand across markets.

Available to hire

Hi, I’m Desmond. I’m a marketing professional with over 15 years of experience building brands and driving growth across regional and global markets. I enjoy turning data into actionable marketing strategies, managing social media, SEO, and lead generation, and collaborating with cross-functional teams to deliver measurable results.

I thrive in fast-paced environments, excel at crafting compelling narratives for diverse audiences, and value strong partnerships with influencers and partners. I’m fluent in English and Mandarin, and I’m always open to new opportunities to grow brands and expand across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Marketing Manager at SeeMeSOL Pte Ltd

July 1, 2021 - December 31, 2025

Planning and management of SeeMeSOL’s social media channels and marketing activities; maintaining and updating website and social platforms for optimal UX and SEO; generating new leads via ZOHO email marketing; creating copy and visuals for case studies, playbooks, website posts, and industry articles; identifying Marketing Qualified Leads for the sales team.

Marketing Manager at GOKEN Aesthetics Practice

January 1, 2018 - May 31, 2021

Plan and manage social media channels; maintain and optimize brand website and Google presence; develop ancillary services; build brand awareness and generate sales leads via Google/Search Display and social ads; provide training on treatments and products; identify and collaborate with partners and micro-influencers.

Marketing Manager at The South Bridge Group

October 1, 2017 - October 31, 2018

Plan and manage The South Bridge Group portfolio of brands; maintain website and Google Business presence; drive brand awareness and leads via Google Search and Display Ads; staff training; collaborate with partners and influencers to build brand value.

Marketing Manager at Schwan-Stabilo (S) Pte Ltd

January 1, 2007 - August 31, 2017

Plan, budget and implement marketing activities for the full product portfolio; manage the company’s social media channels; provide product and sales training; identify and develop new business channels; coordinate with agencies for ad-hoc research; weekly market visits to stay ahead of competitors.

Assistant Marketing Manager at Schwan-Stabilo (S) Pte Ltd

September 1, 2006 - January 31, 2007

Plan, budget and implement marketing activities for the full product portfolio; provide regular product and sales training; develop premium products to aid sell-out; explore new business channels; commission ad-hoc market research; regular trade visits.

Retail Executive at Vintage Cellars

August 1, 2005 - July 31, 2006

Sell and recommend wines and other beverages to meet KPIs; conduct monthly wine tastings; stock replenishment and visual merchandising.

Marketing Executive at Schwan-Stabilo (S) Pte Ltd

August 1, 2003 - August 31, 2005

Plan, budget and implement marketing activities for the full product portfolio; provide training for staff; develop premium products; explore new channels; conduct ad-hoc market research; manage sponsorships.

Retail Executive at The Oaks Cellars Pte Ltd

March 1, 2002 - July 31, 2003

Strategize and implement visual store displays; provide professional wine and food matching advice; sell international fine wines; coordinate promotions and logistics; collect market intelligence and conduct competitor analysis.

Exhibitor (Part-time) at Caledonia Australis Pte Ltd

January 1, 2001 - January 31, 2002

Introduction of new wines; establish business contacts with local and international customers.

Serviceman in an Armour Unit at Singapore Armed Forces

January 1, 1995 - May 31, 1997

Participated in joint exercises with other Commonwealth forces.