Available to hire
I’m Despina Polyviou, a professional consumer behaviour and marketing consultant and founder of MindPsyche Marketing Consultancy. I thrive on developing and implementing initiatives that optimize digital marketing campaigns and I’m passionate about exploring how social media and other digital strategies influence customer retention.
With a strong foundation in psychology and marketing, I lead diverse teams to deliver results across digital marketing, content marketing, and brand design. I stay ahead of industry trends to help clients grow while maintaining close, weekly communication to ensure goals are met.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder & Owner at MindPsyche Marketing Consultancy
November 1, 2023 - PresentEmbraced, evolved, and revitalized marketing strategies for all clients. Supported, guided, and assisted clients to achieve their goals resulting in a 30% growth rate increase. Conducted monthly market research providing insights into consumer behavior and solving consumer problems. Created digital marketing strategies that helped three clients grow by 20%. Identified industry trends to stimulate consumer demand. Led an expert team ensuring excellent client communication and results. Developed content marketing and social media management for eight clients, increasing followers by 50%. Helped 10 clients with web, product, brand, and mobile app design, resulting in a 15% sales increase.
Digital Marketing & IT Associate at HLB Cyprus
May 31, 2020 - August 1, 2025Designed, built, and maintained websites along with content creation and management tools increasing traffic by 20%. Managed multiple social media platforms, creating content that gained 2k followers. Edited webpage content that enhanced PPC results. Evaluated marketing campaigns via web analytics, increasing page views by 25%. Monitored security system logs and recommended improvements to increase productivity by 5% monthly. Installed operating systems and software for multiple laptops.
Digital Marketing Assistant at Alphamega Hypermarkets
April 30, 2018 - August 1, 2025Managed social media leading to a 15% engagement increase through strategic content. Conducted market research to enhance marketing strategies. Created SEO-targeted content driving a 20% increase in page views and PPC. Analyzed market research reports to identify new opportunities and audience engagement. Collaborated with designers on branding and product design resulting in 12% demand growth. Enhanced newsletter content boosting online marketing engagement.
Marketing Executive at Sollatek
October 31, 2017 - August 1, 2025Developed and evaluated marketing strategies aligning with company objectives. Identified value propositions and key messaging. Targeted campaigns to match demographics and optimize results.
Founder & Owner at MindPsyche Marketing Consultancy
November 1, 2023 - PresentEmbraced, evolved, and revitalized marketing strategies for all clients, leading to a 30% increase in growth rates. Conducted monthly market research for valuable consumer behavior insights and created digital marketing strategies that helped clients grow by 20%. Identified industry trends, developed content marketing, and improved social media management resulting in a 50% increase in followers. Assisted clients in web, product, brand, and mobile app design leading to a 15% increase in sales. Maintained consistent client communication throughout the consultation process.
Digital Marketing & IT Associate at HLB Cyprus
May 31, 2020 - August 1, 2025Designed, maintained websites and digital content, increasing traffic by 20%. Managed social media platforms boosting followers by 2k. Edited webpage content which increased PPC. Interpreted web analytics to improve page views by 25%. Enhanced security measures and performed IT installations and upgrades to increase productivity.
Digital Marketing Assistant at Alphamega Hypermarkets
April 30, 2018 - August 1, 2025Managed social media resulting in a 15% engagement increase. Conducted market research to enhance strategies and created SEO-targeted content improving website traffic by 20%. Analyzed over 100 market research reports to identify new audience opportunities. Collaborated on branding strategies leading to increased product demand by 12%. Improved newsletter content and distribution boosting online engagement.
Marketing Executive at Sollatek
October 31, 2017 - August 1, 2025Developed and evaluated marketing strategies aligned with company objectives and target demographics. Identified value propositions and key messaging for campaigns to optimize marketing results.
Founder & Owner at MindPsyche Marketing Consultancy
November 1, 2023 - PresentEmbraced, evolved, and revitalized marketing strategies for all clients. Supported and assisted clients achieving a 30% increase in growth rates. Conducted monthly market research regarding consumer behaviour to optimize campaigns. Created digital marketing strategies helping clients grow by 20%. Identified industry trends to boost consumer demand. Managed client communications and developed content marketing and social media management increasing followers by 50%. Assisted clients in web, product, brand, and mobile app design, increasing sales by 15%. Liaised with clients to meet their objectives.
Digital Marketing & IT Associate at HLB Cyprus
May 31, 2020 - August 1, 2025Designed, built, and maintained websites and digital media tools increasing traffic by 20%. Managed social platforms gaining 2k new followers. Edited web content resulting in PPC increases. Interpreted web analytics boosting page views by 25%. Monitored security systems increasing measures. Recommended software/hardware upgrades improving productivity. Installed operating systems and software for laptops.
Digital Marketing Assistant at Alphamega Hypermarkets
April 30, 2018 - August 1, 2025Managed social media, leading to a 15% engagement rise. Conducted market research to enhance marketing strategies. Created engaging SEO content increasing webpage views and PPC by 20%. Analyzed over 100 market reports identifying new audience opportunities. Collaborated on branding and product design resulting in a 12% demand increase. Developed newsletter content enhancing online engagement.
Marketing Executive at Sollatek
October 31, 2017 - August 1, 2025Developed and evaluated marketing strategies aligned with company objectives and market characteristics. Identified value propositions and key messages. Defined target audiences and matched campaigns to demographics for optimized results.
Founder & Owner at MindPsyche Marketing Consultancy, Nicosia, Cyprus
November 1, 2023 - PresentResponsible for evolving marketing strategies, supporting clients to achieve a 30% growth increase, and conducting monthly market research to gain consumer insights. Developed digital marketing strategies that helped clients grow by 20%, improved social media management leading to a 50% increase in followers, and enhanced web, product, and brand design increasing sales by 15%. Managed client communications and identified industry trends to boost consumer demand.
DP Digital Marketing & IT Associate at HLB Cyprus, Nicosia, Cyprus
May 1, 2020 - August 29, 2025Designed and maintained websites and digital tools increasing traffic by 20%, managed social media platforms resulting in 2k new followers, created content that boosted PPC, evaluated web analytics increasing page views by 25%, enhanced security measures, and recommended upgrades improving productivity by 5% monthly. Also performed installation of OS and software for multiple devices.
Digital Marketing Assistant at Alphamega Hypermarkets, Nicosia, Cyprus
April 1, 2018 - August 29, 2025Managed social media leading to 15% engagement growth, conducted market research to improve future strategies, created SEO-targeted content increasing page views and PPC by 20%, analyzed over 100 market reports to tap new audiences, collaborated with designers on branding and product design leading to 12% demand increase, and enhanced newsletter content resulting in higher online marketing engagement.
Marketing Executive at Sollatek, Slough, United Kingdom
October 1, 2017 - August 29, 2025Developed and evaluated marketing strategies aligned with company objectives and market characteristics. Identified value propositions and key messages for campaigns, targeted specific audiences to optimize marketing results.
Founder & Owner at MindPsyche Marketing Consultancy
November 20, 2023 - PresentFounder and owner of MindPsyche Marketing Consultancy. Embrace, evolve and revitalize marketing strategies for clients; conduct monthly market research to gain consumer insights for campaigns; develop and implement digital marketing strategies; drive client growth and enhance social media presence; coordinate a team to deliver projects with weekly communication.
DP Digital Marketing & IT Associate at HLB Cyprus
May 1, 2020 - September 6, 2025Designed, built or maintained websites and digital tools; managed social platforms; increased traffic and followers; interpreted web analytics to optimize campaigns; improved security measures; evaluated software/hardware to boost productivity; ensured proper installation of operating systems and software for multiple devices.
Digital Marketing Assistant at Alphamega Hypermarkets
April 1, 2018 - September 6, 2025Managed social media, increased engagement through strategic content; conducted market research to inform future strategies; created SEO-targeted content and contributed to PPC improvements; expanded audience reach and followers.
Marketing Executive at Sollatek
October 1, 2017 - September 6, 2025Developed, implemented and evaluated marketing strategies; identified value propositions and key messages; targeted campaigns to match demographics and optimize results.
Founder & Owner at MindPsyche Marketing Consultancy
November 1, 2023 - PresentFounder and lead consultant delivering integrated digital marketing strategies, monthly market research on consumer behavior, and content marketing and social media management for multiple clients. Responsible for guiding client objectives, identifying industry trends, and coordinating a specialized team to ensure strategic delivery and ongoing client communication.
Digital Marketing & IT Associate at HLB Cyprus
May 1, 2020 - September 6, 2025Designed, built and maintained websites and digital tools, created content, managed social platforms, and analysed web analytics to optimise marketing campaigns and increase site traffic and engagement.
Digital Marketing Assistant at Alphamega Hypermarkets
April 1, 2018 - September 6, 2025Managed social media, conducted market research, created SEO-targeted content, supported PPC efforts, and contributed to branding and product marketing strategies to grow online presence and engagement.
Marketing Executive at Sollatek
October 31, 2017 - September 6, 2025Developed and evaluated marketing strategies, identified value propositions and key messages, and targeted campaigns to align with business objectives.
Founder & Owner at MindPsyche Marketing Consultancy
November 20, 2023 - PresentFounder & Owner of MindPsyche Marketing Consultancy. Embracing, evolving, and revitalizing marketing strategies for clients. Guided clients to achieve goals, resulting in a 30% growth increase. Conducted monthly market research to gather consumer insights for campaigns and solved consumer problems. Developed digital marketing strategies that helped multiple clients grow by 20%. Identified industry trends to stimulate demand and led a team with weekly client communications. Built content marketing and improved Social Media Management for eight clients, achieving a 50% rise in followers. Assisted clients with Web, Product, Brand, and Mobile App design, contributing to a 15% sales increase. Maintained strong client relationships to maximize potential and meet objectives.
DP Digital Marketing & IT Associate at HLB Cyprus
May 1, 2020 - September 6, 2025Designed, built or maintained websites and digital tools; increased traffic by 20%. Managed social platforms (Instagram, Facebook, LinkedIn, Twitter) leading to 2k new followers. Edited webpage content to improve PPC outcomes. Interpreted web analytics to boost page views by 25%. Monitored security logs and recommended improvements, increasing security measures. Evaluated software/hardware for productivity gains (~5% monthly). Provided IT support across a fleet of laptops and systems.
Digital Marketing Assistant at Alphamega Hypermarkets
April 1, 2018 - September 6, 2025Managed social media content and led to a 15% engagement increase. Conducted market research to inform future strategies. Created engaging SEO-focused content boosting page views and PPC performance. Analyzed >100 market research reports to identify new opportunities and audiences. Coordinated with the Digital Marketing Manager for more engaging content, resulting in ~10k new followers. Collaborated with designers to enhance branding and product design, contributing to a 12% rise in total demand. Implemented newsletter content to boost online engagement.
Marketing Executive at Sollatek
October 31, 2017 - September 6, 2025Developed and evaluated marketing strategies aligned with objectives and market characteristics. Identified value propositions and messages for campaigns; defined target audiences and optimized campaigns to improve results.
Education
BSc Consumer Behaviour and Marketing at University of Reading, United Kingdom
September 1, 2014 - July 31, 2017BSc Consumer Behaviour and Marketing at University of Reading
September 1, 2014 - July 31, 2017BSc Consumer Behaviour and Marketing at University of Reading, United Kingdom
September 1, 2014 - July 31, 2017BSc Consumer Behaviour and Marketing at University of Reading, United Kingdom
September 1, 2014 - July 1, 2017BSc Consumer Behaviour and Marketing at University of Reading, United Kingdom
September 1, 2014 - July 1, 2017BSc (Hons) Consumer Behaviour and Marketing at University of Reading, United Kingdom
September 1, 2014 - July 1, 2017BSc at University of Reading, United Kingdom
September 1, 2014 - July 1, 2017Qualifications
META Certified Digital Marketing Associate
December 1, 2024 - December 31, 2024META Social Media Marketing Professional Certificate
December 1, 2024 - December 31, 2024Science of Exercise
December 1, 2024 - December 31, 2024UX DESIGNER GOOGLE CERTIFICATE
August 1, 2023 - August 31, 2023META Certified Digital Marketing Associate
January 1, 2024 - December 31, 2024META Social Media Marketing Professional Certificate
January 1, 2024 - December 31, 2024Science of Exercise
January 1, 2024 - December 31, 2024UX DESIGNER GOOGLE CERTIFICATE
August 1, 2023 - August 31, 2023META Certified Digital Marketing Associate
December 1, 2024 - December 31, 2024META Social Media Marketing Professional Certificate
December 1, 2024 - December 31, 2024Science of Exercise
December 1, 2024 - December 31, 2024UX DESIGNER GOOGLE CERTIFICATE
August 1, 2023 - August 31, 2023META Certified Digital Marketing Associate
December 1, 2024 - December 31, 2024UX DESIGNER GOOGLE CERTIFICATE
January 11, 2030 - August 29, 2025Science of Exercise Coursera & University of Colorado Boulder
August 1, 2023 - December 31, 2024META Social Media Marketing Professional Certificate Coursera
December 1, 2024 - December 31, 2024META Certified Digital Marketing Associate
December 1, 2024 - September 6, 2025META Social Media Marketing Professional Certificate
December 1, 2024 - September 6, 2025UX Design Certificate
August 1, 2023 - September 6, 2025Science of Exercise (Coursera – University of Colorado Boulder)
August 1, 2023 - December 31, 2024META Certified Digital Marketing Associate
December 1, 2024 - September 6, 2025META Social Media Marketing Professional Certificate
December 1, 2024 - September 6, 2025UX Design Certificate (Google)
August 1, 2023 - December 1, 2024META Certified Digital Marketing Associate
December 1, 2024 - September 6, 2025META Social Media Marketing Professional Certificate
December 1, 2024 - September 6, 2025UX Designer Certificate (Coursera & Google)
August 1, 2023 - December 1, 2024Industry Experience
Professional Services, Retail, Media & Entertainment, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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