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I am a results-driven digital marketing professional with a passion for building brands and driving measurable growth across Meta Ads, Google Ads, and social platforms. I specialize in end-to-end campaign management, budget pacing, and pixel/UTM tracking, delivering outcomes like +50% lead generation and +70% CTR while coordinating creative assets with agencies. I thrive in fast-paced environments and enjoy turning data into actionable insights that improve KPIs (CTR, CPL, CPC, CVR, ROAS). I collaborate effectively with cross-functional teams and external partners to craft compelling campaigns, optimize spend, and report performance in a clear, actionable way that informs strategy and creative direction.…I am a results-driven digital marketing professional with a passion for building brands and driving measurable growth across Meta Ads, Google Ads, and social platforms. I specialize in end-to-end campaign management, budget pacing, and pixel/UTM tracking, delivering outcomes like +50% lead generation and +70% CTR while coordinating creative assets with agencies. I thrive in fast-paced environments and enjoy turning data into actionable insights that improve KPIs (CTR, CPL, CPC, CVR, ROAS). I collaborate effectively with cross-functional teams and external partners to craft compelling campaigns, optimize spend, and report performance in a clear, actionable way that informs strategy and creative direction.

Dethisa

Social Media Manager, Digital Marketer, Marketing Strategist, +1

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I am a results-driven digital marketing professional with a passion for building brands and driving measurable growth across Meta Ads, Google Ads, and social platforms. I specialize in end-to-end campaign management, budget pacing, and pixel/UTM tracking, delivering outcomes like +50% lead generation and +70% CTR while coordinating creative assets with agencies. I thrive in fast-paced environments and enjoy turning data into actionable insights that improve KPIs (CTR, CPL, CPC, CVR, ROAS). I collaborate effectively with cross-functional teams and external partners to craft compelling campaigns, optimize spend, and report performance in a clear, actionable way that informs strategy and creative direction.…I am a results-driven digital marketing professional with a passion for building brands and driving measurable growth across Meta Ads, Google Ads, and social platforms. I specialize in end-to-end campaign management, budget pacing, and pixel/UTM tracking, delivering outcomes like +50% lead generation and +70% CTR while coordinating creative assets with agencies. I thrive in fast-paced environments and enjoy turning data into actionable insights that improve KPIs (CTR, CPL, CPC, CVR, ROAS). I collaborate effectively with cross-functional teams and external partners to craft compelling campaigns, optimize spend, and report performance in a clear, actionable way that informs strategy and creative direction.

Available to hire

I am a results-driven digital marketing professional with a passion for building brands and driving measurable growth across Meta Ads, Google Ads, and social platforms. I specialize in end-to-end campaign management, budget pacing, and pixel/UTM tracking, delivering outcomes like +50% lead generation and +70% CTR while coordinating creative assets with agencies. I thrive in fast-paced environments and enjoy turning data into actionable insights that improve KPIs (CTR, CPL, CPC, CVR, ROAS).

I collaborate effectively with cross-functional teams and external partners to craft compelling campaigns, optimize spend, and report performance in a clear, actionable way that informs strategy and creative direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Fluent

German

Beginner

Italian

Beginner

Malay

Beginner

Work Experience

Digital Marketing Freelancer at Self-employed / Freelance

November 1, 2025 - Present

Managed end-to-end digital marketing initiatives for Real Estate clients (lead outreach, CRM automation). Coordinated with sales/marketing teams to streamline qualified lead engagement. Implemented campaigns across Meta Ads and Google Ads, optimized creative and budget allocation, and tracked performance to improve KPIs.

Customer Relationship Manager at Self-employed / Freelance

November 1, 2025 - Present

Led lead outreach campaigns using Pipedrive, Mailchimp, and HubSpot; partnered with sales and marketing to optimize engagement. Monitored performance, maintained CRM automation, and produced reporting insights to boost outreach effectiveness.

Performance Marketing Campaign Manager (Meta Ads) at Sajian Fit Catering

March 1, 2025 - April 1, 2025

Launched a short-budget Meta Ads campaign to boost brand awareness and generate high-intent leads. Implemented Meta Pixel via GTM for accurate attribution, reduced CPL by 30%, and increased qualified leads by ~20% through ad/bid adjustments. Optimized ad copy and creative A/B testing, achieving a 70% uplift in website CTR. Refined audience targeting to expand reach by over 50% and improve brand awareness impressions by 75%.

Social Media PR Campaign at Kabab Café

January 1, 2022 - Present

Designed and executed a month-long social media campaign to grow Kabab Café’s online presence. Achieved a 4% increase in followers and generated a 100%+ increase in account reach and engagement through engaging content and CSR initiatives.