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I'm Detya Erning, a Digital Brand Strategist who drives growth through data-informed digital initiatives. I partner with luxury, fashion, premium gifting, and health & wellness brands to craft growth strategies, optimize content pipelines, and build scalable ecosystems. My approach blends analytics with creative storytelling, from automating content ideation with AI to designing editorial workflows and affiliate programs. I enjoy turning complex data into actionable plans that deliver measurable results in fast-paced environments.…I'm Detya Erning, a Digital Brand Strategist who drives growth through data-informed digital initiatives. I partner with luxury, fashion, premium gifting, and health & wellness brands to craft growth strategies, optimize content pipelines, and build scalable ecosystems. My approach blends analytics with creative storytelling, from automating content ideation with AI to designing editorial workflows and affiliate programs. I enjoy turning complex data into actionable plans that deliver measurable results in fast-paced environments.

Detya Erning

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm Detya Erning, a Digital Brand Strategist who drives growth through data-informed digital initiatives. I partner with luxury, fashion, premium gifting, and health & wellness brands to craft growth strategies, optimize content pipelines, and build scalable ecosystems. My approach blends analytics with creative storytelling, from automating content ideation with AI to designing editorial workflows and affiliate programs. I enjoy turning complex data into actionable plans that deliver measurable results in fast-paced environments.…I'm Detya Erning, a Digital Brand Strategist who drives growth through data-informed digital initiatives. I partner with luxury, fashion, premium gifting, and health & wellness brands to craft growth strategies, optimize content pipelines, and build scalable ecosystems. My approach blends analytics with creative storytelling, from automating content ideation with AI to designing editorial workflows and affiliate programs. I enjoy turning complex data into actionable plans that deliver measurable results in fast-paced environments.

Available to hire

I’m Detya Erning, a Digital Brand Strategist who drives growth through data-informed digital initiatives. I partner with luxury, fashion, premium gifting, and health & wellness brands to craft growth strategies, optimize content pipelines, and build scalable ecosystems.

My approach blends analytics with creative storytelling, from automating content ideation with AI to designing editorial workflows and affiliate programs. I enjoy turning complex data into actionable plans that deliver measurable results in fast-paced environments.

Skills

Branding

Copywriting

Data Visualization

Experience Level

Branding

Expert

Copywriting

Expert

Data Visualization

Intermediate

Work Experience

Digital Brand Strategist at PT Ternak Syams Corp (Goata)

January 1, 2025 - Present

Architecting the digital marketing infrastructure for a premium goat milk brand, with a focus on automation, scalability, and affiliate ecosystem development. Key contributions include: Strategic Roadmap & System Design with monthly Action Plans for KOL and Affiliate channels; Generative AI integration to automate content ideation and standardize brand voice; Content operations architecture ensuring high-volume output (36 videos/week); Affiliate ecosystem strategy leveraging TikTok RM support to secure official channel promotions; Automated asset scaling via an Affiliate AI asset pipeline.

Creative Strategist (Project) at AMS Corp (Fashion Brand)

October 1, 2024 - December 31, 2024

Directed the visual narrative for seasonal collections and led creative planning for digital campaigns. Achievements include: Visual Direction & Editorial guidance; Rapid Growth Sprint delivering a 52% rise in impressions within 3 months; Campaign execution bridging product launches with social storytelling.

Brand Communications Lead at Lavergne (Luxury Goods)

March 1, 2024 - October 31, 2024

Managed brand governance and customer insight loops to refine messaging and improve retention. Implemented CX insights, enforced visual and tonal guidelines across digital touchpoints, and aligned social output with broader business goals through stakeholder collaboration.

Brand Strategist & Content Intern at MyPetani (Premium Gifting)

August 1, 2023 - December 31, 2023

Engineered multi-channel growth strategies and managed seasonal catalog requirements. Led growth hacking initiatives across IG, TikTok, and FB, achieving follower growth and expanded reach; conducted weekly performance audits to optimize content; coordinated visual assets for premium catalogs.