Deva Griffin-Grimes

Accomplishments as Creative Producer Managed video and photography creative production for integrated global marketing campaigns, overseeing end-to-end delivery from creative brief through launch, utilizing Asana for workflow management and tracking milestones, dependencies, and approvals. Led end-to-end organic YouTube operations, consistently delivering content that outperformed channel benchmarks by an average of thirty percent. Managed global production partnerships and negotiated contracts while overseeing licensing and rights for creative assets, ensuring cost efficiency, compliance, and seamless collaboration across projects. Partnered with cross-functional stakeholders (Creative, Leadership, Finance, Legal, and Public Relations) to align on the communications plan and secure buy-in. Ensured high-quality, on-brand content was delivered on time and within budget. Created mechanisms to improve efficiency throughout the production process, including an AI-enhanced casting database to reduce casting time by up to ninety percent. Accomplishments as Media Program Manager Promoted to Creative Producer in 2021 Defined, implemented, and optimized production processes, including onboarding a Digital Asset Management (DAM) system to tag, search, and store creative assets. Created best practices and self-service guides for customers to create user-generated content (UGC) for recruitment marketing needs. Developed a style guide for video production to ensure customer and vendor alignment with the parent and employer brand. Accomplishments as Digital Media Production Specialist Promoted to Media Program Manager in 2019 Edited and created motion graphics for over two hundred videos for Amazon Music’s social media channels, enhancing engagement, follower count and brand presence. Produced, recorded, and edited an internal technology show, managing end-to-end content creation and ensuring high-quality audiovisual output. Worked with high-profile artists such as Erykah Badu, Kelsea Ballerini, Common, and Regina Spektor.

Managed video and photography creative production for integrated global marketing campaigns, overseeing end-to-end delivery from creative brief through launch; led end-to-end organic YouTube operations; managed global production partnerships and licensing; partnered with cross-functional stakeholders to align communications plans; created efficiency mechanisms including an AI-enhanced casting database.

Delivered projects on time and within budget; led audio and video projects; recorded and mixed audio for interviews, concerts, animations, and voice-overs; ensured high quality outputs.