I'm a Creative Producer with extensive experience leading end-to-end video and photography production for global integrated marketing campaigns. I thrive in fast-paced, data-driven environments, overseeing creative strategy, on-set direction, and post-production to deliver on-brand content for major clients like Amazon Music and Prime Video. I have a strong focus on employee testimonials and narrative storytelling, and I excel at optimizing production workflows—driving scale through AI-enabled casting databases, DAM implementations, and cross-functional collaboration with Creative, Finance, Legal, and PR teams.

Deva Griffin-Grimes

PRO

I'm a Creative Producer with extensive experience leading end-to-end video and photography production for global integrated marketing campaigns. I thrive in fast-paced, data-driven environments, overseeing creative strategy, on-set direction, and post-production to deliver on-brand content for major clients like Amazon Music and Prime Video. I have a strong focus on employee testimonials and narrative storytelling, and I excel at optimizing production workflows—driving scale through AI-enabled casting databases, DAM implementations, and cross-functional collaboration with Creative, Finance, Legal, and PR teams.

Available to hire

I’m a Creative Producer with extensive experience leading end-to-end video and photography production for global integrated marketing campaigns. I thrive in fast-paced, data-driven environments, overseeing creative strategy, on-set direction, and post-production to deliver on-brand content for major clients like Amazon Music and Prime Video.

I have a strong focus on employee testimonials and narrative storytelling, and I excel at optimizing production workflows—driving scale through AI-enabled casting databases, DAM implementations, and cross-functional collaboration with Creative, Finance, Legal, and PR teams.

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Language

English
Fluent

Work Experience

Creative Video Producer at Amazon
January 13, 2026 - Present
Accomplishments as Creative Producer Managed video and photography creative production for integrated global marketing campaigns, overseeing end-to-end delivery from creative brief through launch, utilizing Asana for workflow management and tracking milestones, dependencies, and approvals. Led end-to-end organic YouTube operations, consistently delivering content that outperformed channel benchmarks by an average of thirty percent. Managed global production partnerships and negotiated contracts while overseeing licensing and rights for creative assets, ensuring cost efficiency, compliance, and seamless collaboration across projects. Partnered with cross-functional stakeholders (Creative, Leadership, Finance, Legal, and Public Relations) to align on the communications plan and secure buy-in. Ensured high-quality, on-brand content was delivered on time and within budget. Created mechanisms to improve efficiency throughout the production process, including an AI-enhanced casting database to reduce casting time by up to ninety percent. Accomplishments as Media Program Manager Promoted to Creative Producer in 2021 Defined, implemented, and optimized production processes, including onboarding a Digital Asset Management (DAM) system to tag, search, and store creative assets. Created best practices and self-service guides for customers to create user-generated content (UGC) for recruitment marketing needs. Developed a style guide for video production to ensure customer and vendor alignment with the parent and employer brand. Accomplishments as Digital Media Production Specialist Promoted to Media Program Manager in 2019 Edited and created motion graphics for over two hundred videos for Amazon Music’s social media channels, enhancing engagement, follower count and brand presence. Produced, recorded, and edited an internal technology show, managing end-to-end content creation and ensuring high-quality audiovisual output. Worked with high-profile artists such as Erykah Badu, Kelsea Ballerini, Common, and Regina Spektor.
Senior Video Editor at Avisys
June 1, 2015 - March 1, 2016
Accomplishments as Senior Video Editor Delivered projects on time and within budget; collaborated cross-functionally with both clients and in-house producers to achieve their project goals; assisted in making creative and strategic decisions regarding the direction of a project. Led and managed a wide variety of audio and video projects, ensuring high-quality execution and adherence to project standards. Recorded and mixed audio for projects including interviews, music concerts, animations, and voice-overs maintaining professional sound quality across formats. Accomplishments as DV Video Editor Promoted to Senior Video Editor after eight months. Managed and executed a backlog of video and audio projects, ensuring timely delivery and consistent quality across all deliverables.
Creative Producer at Amazon
September 1, 2016 - October 1, 2025
Managed video and photography creative production for integrated global marketing campaigns, overseeing end-to-end delivery from creative brief through launch; led end-to-end organic YouTube operations; managed global production partnerships and licensing; partnered with cross-functional stakeholders to align communications plans; created efficiency mechanisms including an AI-enhanced casting database.
Senior Video Editor at Avisys Inc.
June 1, 2015 - March 1, 2016
Delivered projects on time and within budget; led audio and video projects; recorded and mixed audio for interviews, concerts, animations, and voice-overs; ensured high quality outputs.
Lead Audio Engineer & Video Editor at Victory Studios
June 1, 2008 - July 1, 2015
Edited a variety of videos from television commercials to documentaries; created story-driven content for local TV; promoted from Video Editor in 2012; recorded and mixed audio for TV commercials, radio, documentaries, and independent films.

Education

Certificate in Audio Production at University of Washington
September 1, 2006 - June 1, 2007
Film Studies at Western Washington University
September 1, 2001 - January 14, 2003
Certificate in Audio Production at University of Washington
September 1, 2006 - June 1, 2007
Studies in Film History and Audio Engineering at Western Washington University
September 1, 2001 - March 1, 2003
Internship at Clatter & Din
March 1, 2007 - July 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    paper Amazon Benefits video with Craig Edwards

    This is a video I created for Amazon’s Employer Brand team to highlight tone of the benefits it offers employees. The videos subject matter was a very sensitive topic, cancer care, so I wanted to approach it in a way that shared the employees authentic story, from a humanistic standpoint first and foremost. My main goal was to make the employee feel comfortable and secure in sharing their story and that the final video would be authentic and true for them and not an advertisement trying to sell a product.