DEVITA AYU NUGRAHENY
Available to hire
I’m a data-driven Community, Influencer Marketing & Social Media Specialist with 6+ years of experience leading KOL campaigns and social media strategy across healthcare, FMCG, lifestyle, and events. I manage anywhere from 10–50 KOLs per month and handle budgets up to IDR 300M, always focused on measurable outcomes like reach, engagement, and content performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Public Relations & Jr. KOL Specialist at Morula IVF Indonesia
October 1, 2024 - January 1, 2026Developed KOL strategies and oversaw campaign execution while maintaining compliance with medical advertising standards. Conducted market research and monitored social media trends to improve engagement. Managed KOL budgets, contracts, and performance reporting across multiple ongoing campaigns, handling relationships with macro and mega influencers through strategic barter partnerships.
KOL Strategist at Morula IVF Indonesia
October 1, 2024 - January 1, 2026Develop comprehensive KOL strategies and oversee execution across multiple campaigns. Manage relationships with influencers and ensure compliance with medical advertising standards.
KOL Strategy Manager at Morula IVF Indonesia
October 1, 2024 - January 15, 2026Develop comprehensive KOL strategies and oversee execution across multiple campaigns. Manage relationships with influencers and ensure compliance with medical advertising standards. Conduct market research and monitor social media trends to improve engagement. Manage KOL budgets, contracts, and performance reporting.
KOL Strategy Manager at Bocah Indonesia
September 1, 2024 - September 1, 2024Handled KOL creation, briefs and MOUs; monitored project progress across campaigns.
Social Media Specialist at Sekolah Alam Alfa Omega
July 1, 2024 - September 30, 2024Visual content strategy; video content strategy; quality control of video scripts and captions; social media presence.
Social Media Specialist at Bali Nutra
July 1, 2024 - September 30, 2024Visual content strategy; content planning, copywriting and visual/caption design for social media and marketing campaigns.
Social Media Analyzer (Freelancer) at Difitech Digital Agency
February 1, 2024 - December 31, 2024Researched and analyzed social media brands for multiple clients and supported strategic recommendations to improve social media performance.
Community & KOL Specialist (Freelancer) at Konserium
December 1, 2023 - June 30, 2024Supported KOL strategy and management, including brief and MOU creation, reporting, and content treatment.
KOL Strategy Manager (Freelance) at Konsorium Jakarta
December 1, 2023 - June 1, 2024Managed KOL briefs and MOUs, KOL reporting; content treatment; liaised with clients; supported multiple campaigns.
KOL Specialist (Freelancer) at Bocah Indonesia
September 1, 2023 - September 30, 2024Handled KOL strategy and management, including negotiation, brief and MOU creation, and KOL reporting.
Social Media Specialist at Bocah Indonesia
September 1, 2023 - September 1, 2024Managed social media accounts, produced content, and supported influencer collaborations to drive engagement.
Freelance Digital Marketing & Social Media Specialist at Bocah Indonesia
September 1, 2023 - September 1, 2024Developed digital marketing strategies; managed social media content and brand presence for freelance projects.
KOL Specialist (Freelance) at Bocah Indonesia
September 1, 2023 - September 1, 2024Managed freelance KOL campaigns, created content strategies, briefs, and reports; coordinated influencer collaborations and budget allocations.
Freelance Digital Marketing Specialist at Bocah Indonesia
September 1, 2023 - September 1, 2024Freelance digital marketing for social media accounts; developed digital sales strategies; created content creatives and reports.
Social Media & Community Specialist at Benang Merah Digital Agency
July 1, 2023 - November 30, 2023Designed social media strategy for large-scale events and coordinated KOL/community campaigns, including brief creation and performance reporting. Focused on driving both awareness and ticket sales through integrated content and community approaches.
Public Relations & KOL Specialist at Benang Merah Digital Agency
July 1, 2023 - November 1, 2023Public relations and KOL coordination for large-scale events, including Look a Fest and Sound of Unity Concert. Create KOL briefs and reporting. Coordinate community campaigns and improve event engagement and ticket sales through targeted campaigns.
Social Media Specialist at Whizup Digital Media Agency
July 1, 2023 - November 30, 2023Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports. Optimized KO L and offline event budgets.
Social Media Specialist at Whizzup Digital Media Agency
July 1, 2023 - November 30, 2023Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports. Optimized KOL and offline event budgets.
Social Media Specialist at Whiz Up Digital Media Agency
July 1, 2023 - December 1, 2023Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports; optimized KOL and offline event budgets.
Social Media Specialist at Whizzup Digital Media Agency
July 1, 2022 - December 1, 2022Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports. Optimized KOL and offline event budgets.
Social Media Specialist at Whizup Digital Media Agency
July 1, 2022 - December 31, 2022Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports. Optimized KOL and offline event budgets.
Project Manager (Freelancer) at Gmark Digital Agency
December 1, 2021 - August 31, 2022Managed projects for client (SPC), including KOL negotiations, brief and MoU creation, and project monitoring to ensure delivery.
Digital Marketing & Social Media Specialist at Asia Digital Ceremelang (Isheera)
November 1, 2021 - April 1, 2022Managed social media accounts and digital marketing; planned campaigns and growth.
Social Media Specialist at Umaragi
March 1, 2021 - April 30, 2021Created social media content and handled coordination with KOLs.
Social Media Specialist at IBR Digital Agency
March 1, 2021 - February 28, 2022Managed accounts for brands including Praya, Vaslima, and IBR. Executed paid ads strategy alongside influencer campaigns, and built content calendars and reporting frameworks to keep campaign insights actionable.
Social Media Specialist at Umara Gi
March 1, 2021 - April 30, 2021Created social media content; managed KOL relationships.
Digital Marketing Manager at Asia Digital Cemerlang (Isheera)
March 1, 2021 - April 30, 2022Developed comprehensive KOL strategies; oversaw influencer campaigns, ensured compliance with medical advertising standards, conducted market research and monitored social media trends to improve engagement; managed KOL budgets and reporting.
Digital Marketing Manager at Asia Digital Ceremelang (Isheera)
March 1, 2021 - February 1, 2022Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns. Created ad creatives and campaign reports.
Social Media Officer at Primehouse Digital Agency
March 1, 2021 - February 1, 2022Managed skincare social media accounts and marketplace presence; developed digital sales strategies and KOL campaigns; created ad creatives and campaign reports.
Digital Marketing Manager at Asia Digital Ceremelang
April 1, 2020 - April 1, 2020Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns.
Social Media Officer at Primehouse Digital Agency
March 1, 2020 - April 1, 2020Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns. Created ad creatives and campaign reports.
Digital Marketing at Asia Dijital Cemerlang (Isheera)
November 1, 2018 - April 30, 2020Managed skincare social media and marketplace presence, developing digital sales strategies and running KOL campaigns. Created ad creatives and campaign reports, including organic growth and audience targeting improvements.
Digital Marketing Manager at Asia Digital Cerlang (Ishera)
November 1, 2018 - April 1, 2020Managed skincare social media accounts and marketplace presence; developed digital sales strategies and KOL campaigns; created ad creatives and campaign reports.
Social Media Officer at Primehouse Digital Agency
February 28, 2018 - February 28, 2018Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns.
Social Media Officer at Primehouse Digital Agency
May 1, 2017 - February 1, 2018Managed client's social media accounts. Created ads and campaign reports.
Education
Bachelor of Science in Communication Science at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Bachelor's Degree at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016High School Diploma at SMA Negeri 103 Jakarta
January 1, 2009 - January 1, 2012Bachelor's Degree in Communication Science at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Bachelor Degree in Communication Science at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Bachelor of Science in Communications at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Senior High School Diploma at SMANegeri 103 Jakarta
January 1, 2009 - December 31, 2012Bachelor of Science in Communication Science at LSPR Institute of Communications & Business
June 1, 2012 - June 1, 2016High School Diploma (Social Science) at SMA Negeri 103 Jakarta
January 1, 2009 - January 1, 2012Bachelor of Communication Science at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Healthcare, Retail, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Other
From 2024 to 2025, Morula IVF Indonesia’s KOL content recorded 8M+ Instagram views, supported by 65K+ saves, 60K+ shares, and 314K+ engagements. This performance highlights how KOL driven content goes beyond awareness driving relevance, value, and shareability of fertility education.
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