Devita Ayu Nugraheny
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
KOL Strategy Manager at Morula IVF Indonesia
October 1, 2024 - January 15, 2026Develop comprehensive KOL strategies and oversee execution across multiple campaigns. Manage relationships with influencers and ensure compliance with medical advertising standards. Conduct market research and monitor social media trends to improve engagement. Manage KOL budgets, contracts, and performance reporting.
KOL Strategy Manager at Bocah Indonesia
September 1, 2024 - September 1, 2024Handled KOL creation, briefs and MOUs; monitored project progress across campaigns.
Digital Marketing Manager at Asia Digital Ceremelang
April 1, 2020 - April 1, 2020Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns.
Social Media Officer at Primehouse Digital Agency
February 28, 2018 - February 28, 2018Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns.
Social Media Specialist at Whiz Up Digital Media Agency
July 1, 2023 - December 1, 2023Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports; optimized KOL and offline event budgets.
Digital Marketing Manager at Asia Digital Cerlang (Ishera)
November 1, 2018 - April 1, 2020Managed skincare social media accounts and marketplace presence; developed digital sales strategies and KOL campaigns; created ad creatives and campaign reports.
Social Media Officer at Primehouse Digital Agency
March 1, 2021 - February 1, 2022Managed skincare social media accounts and marketplace presence; developed digital sales strategies and KOL campaigns; created ad creatives and campaign reports.
Freelance Digital Marketing Specialist at Bocah Indonesia
September 1, 2023 - September 1, 2024Freelance digital marketing for social media accounts; developed digital sales strategies; created content creatives and reports.
KOL Strategist at Morula IVF Indonesia
October 1, 2024 - January 1, 2026Develop comprehensive KOL strategies and oversee execution across multiple campaigns. Manage relationships with influencers and ensure compliance with medical advertising standards.
Digital Marketing Manager at Asia Digital Ceremelang (Isheera)
March 1, 2021 - February 1, 2022Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns. Created ad creatives and campaign reports.
Social Media Officer at Primehouse Digital Agency
March 1, 2020 - April 1, 2020Managed skincare social media accounts and marketplace presence. Developed digital sales strategies and KOL campaigns. Created ad creatives and campaign reports.
KOL Specialist (Freelance) at Bocah Indonesia
September 1, 2023 - September 1, 2024Managed freelance KOL campaigns, created content strategies, briefs, and reports; coordinated influencer collaborations and budget allocations.
KOL Strategy Manager (Freelance) at Konsorium Jakarta
December 1, 2023 - June 1, 2024Managed KOL briefs and MOUs, KOL reporting; content treatment; liaised with clients; supported multiple campaigns.
Social Media Specialist at Whizzup Digital Media Agency
July 1, 2023 - November 30, 2023Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports. Optimized KOL and offline event budgets.
Digital Marketing & Social Media Specialist at Asia Digital Ceremelang (Isheera)
November 1, 2021 - April 1, 2022Managed social media accounts and digital marketing; planned campaigns and growth.
Freelance Digital Marketing & Social Media Specialist at Bocah Indonesia
September 1, 2023 - September 1, 2024Developed digital marketing strategies; managed social media content and brand presence for freelance projects.
Digital Marketing Manager at Asia Digital Cemerlang (Isheera)
March 1, 2021 - April 30, 2022Developed comprehensive KOL strategies; oversaw influencer campaigns, ensured compliance with medical advertising standards, conducted market research and monitored social media trends to improve engagement; managed KOL budgets and reporting.
Social Media Specialist at Whizup Digital Media Agency
July 1, 2022 - December 31, 2022Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports. Optimized KOL and offline event budgets.
Social Media Specialist at Whizup Digital Media Agency
July 1, 2023 - November 30, 2023Managed multiple brand accounts and influencer collaborations. Created content strategy, campaign briefs, and reports. Optimized KO L and offline event budgets.
Social Media Specialist at Bali Nutra
July 1, 2024 - September 30, 2024Visual content strategy; content planning, copywriting and visual/caption design for social media and marketing campaigns.
Social Media Specialist at Sekolah Alam Alfa Omega
July 1, 2024 - September 30, 2024Visual content strategy; video content strategy; quality control of video scripts and captions; social media presence.
Social Media Specialist at Umara Gi
March 1, 2021 - April 30, 2021Created social media content; managed KOL relationships.
Education
Bachelor of Science in Communication Science at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Bachelor's Degree at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016High School Diploma at SMA Negeri 103 Jakarta
January 1, 2009 - January 1, 2012Bachelor's Degree in Communication Science at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Bachelor Degree in Communication Science at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Bachelor of Science in Communications at LSPR Institute of Communication & Business
June 1, 2012 - June 1, 2016Senior High School Diploma at SMANegeri 103 Jakarta
January 1, 2009 - December 31, 2012Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Healthcare, Retail
From 2024 to 2025, Morula IVF Indonesia’s KOL content recorded 8M+ Instagram views, supported by 65K+ saves, 60K+ shares, and 314K+ engagements. This performance highlights how KOL driven content goes beyond awareness driving relevance, value, and shareability of fertility education.
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