Hi, I’m Deylis Rodriguez, a visual thinker with a Fine Arts background. I specialize in creating soulful identities and flexible visual systems for brands looking to transcend the digital space. I am a firm believer that strategy without aesthetics is noise, and aesthetics without strategy is just decoration.…

Deylis Rodriguez

Hi, I’m Deylis Rodriguez, a visual thinker with a Fine Arts background. I specialize in creating soulful identities and flexible visual systems for brands looking to transcend the digital space. I am a firm believer that strategy without aesthetics is noise, and aesthetics without strategy is just decoration.…

Available to hire

Hi, I’m Deylis Rodriguez, a visual thinker with a Fine Arts background. I specialize in creating soulful identities and flexible visual systems for brands looking to transcend the digital space.

I am a firm believer that strategy without aesthetics is noise, and aesthetics without strategy is just decoration.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Remote Graphic Designer at Brand Name Agency
January 1, 2024 - Present
Develop corporate identities and visual systems for a diverse client portfolio, ensuring consistency across all brand touch points.
Creative Director at Blue Stone Studio
January 1, 2024 - Present
Lead a brand consultancy studio focused on Data-Driven Branding. Develop visual identities grounded in market research and qualitative data analysis.
Graphic Designer at Central Papelería / Imprenta
January 1, 2023 - January 1, 2024
Managed quality control, color management, and supervision of special finishes. Optimized workflows and processes between the design team and the production shop.
Graphic Designer at Central Papeleria / Impresion Grafica
January 1, 2023 - December 31, 2024
Managed quality control, color management, and supervision of special finishes. Optimized workflows and processes between the design team and the production workshop.
Graphic Designer at Central Papelera / Impresión
January 1, 2023 - January 1, 2024
Managed quality control, color management, and supervision of special finishes.
Graphic Designer at Alto Studio
January 1, 2019 - January 1, 2023
Executed comprehensive graphic design and editorial layout; Led visual conceptualization for the studio's key projects.

Education

Bachelor of Arts in Visual Arts - Multimedia Design at University of the Arts
January 1, 2023 - January 1, 2026
Multimedia Design B.A. in Visual Arts at University of the Arts, Cuba
January 1, 2023 - March 11, 2026
Multimedia Design B.A. in Visual Arts at University of the Arts, Cuba
January 1, 2023 - January 1, 2026

Qualifications

Adobe Illustrator
January 11, 2030 - March 11, 2026
Adobe Photoshop
January 11, 2030 - March 11, 2026
Adobe InDesign
January 11, 2030 - March 11, 2026
UX-UI Advanced Course
January 11, 2030 - March 11, 2026
UX-UI Research Course
January 11, 2030 - March 11, 2026
UX-UI Writing
January 11, 2030 - March 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other
    Dra. Soler — Executive Psychology & Leadership Branding
    Brand Strategy and Visual Identity for Dra. Mariana Soler. We created a "Quiet Luxury" brand for high-impact leaders, merging clinical neuroscience with executive strategy. https://www.behance.net/gallery/244115849/Dra-Soler-Executive-Psychology-Leadership-Branding…
    Mariana Galarza — Leadership Psychology & Identity
    Brand Strategy and Identity for Mariana Galarza. We created a brand for high-performance leaders, focused on "Inhabiting one's own history" and finding meaning beyond success. https://www.behance.net/gallery/245030077/Mariana-Galarza-Leadership-Psychology-Identity…
    Nutriflow — Scientific Nutrition & Botanical Branding
    Nutriflow — Scientific Nutrition & Botanical Branding Brand Strategy and Visual Identity for Nutriflow. We created a "Clinical Luxury" brand that fuses botanical wisdom with the rigor of a Swiss laboratory to elevate systemic health. https://www.behance.net/gallery/243418045/Nutriflow-Scientific-Nutrition-Botanical-Branding…
    PAZ — Digestive Wellness & Healthy Snacks Branding
    Brand Strategy and Packaging Design for PAZ, a digestive wellness brand founded by a clinical nutritionist. We created a clean, "Health Editorial" visual identity that blends clinical science with sensory relief. Minimalist branding for healthy, gut-friendly snacks. https://www.behance.net/gallery/242440853/PAZ-Digestive-Wellness-Healthy-Snacks-Branding…
    Vertebra — Legal Boutique & Legacy Planning Branding
    Brand Strategy and Visual Identity for Vertebra, a boutique firm specialized in Legacy Planning. We created a "Quiet Luxury" brand that transforms legal bureaucracy into family harmony and architectural legacy. https://www.behance.net/gallery/241940237/Vertebra-Legal-Boutique-Legacy-Planning-Branding…
    OMNA — Architectural Movement & Wellness Branding
    Brand Strategy and Visual Identity for OMNA, a wellness institution fusing dance biomechanics with architectural precision. We created a "Quiet Luxury" brand to set the Gold Standard in Latin America. High-end minimalist branding for the movement industry. https://www.behance.net/gallery/242667133/OMNA-Architectural-Movement-Wellness-Branding…
    Selena Ferraro — Realistic Nutrition Brand
    Brand Strategy and Visual Identity for Selena Ferraro. We created a "Realistic Nutrition" brand that eliminates the friction between clinical science and everyday life. Actionable design for modern patients. https://www.behance.net/gallery/244778399/Selena-Ferraro-Realistic-Nutrition-Brand…