Hi, I’m Deylis Rodriguez, a visual thinker with a Fine Arts background. I specialize in creating soulful identities and flexible visual systems for brands looking to transcend the digital space. I am a firm believer that strategy without aesthetics is noise, and aesthetics without strategy is just decoration.…

Deylis Rodriguez

Hi, I’m Deylis Rodriguez, a visual thinker with a Fine Arts background. I specialize in creating soulful identities and flexible visual systems for brands looking to transcend the digital space. I am a firm believer that strategy without aesthetics is noise, and aesthetics without strategy is just decoration.…

Available to hire

Hi, I’m Deylis Rodriguez, a visual thinker with a Fine Arts background. I specialize in creating soulful identities and flexible visual systems for brands looking to transcend the digital space.

I am a firm believer that strategy without aesthetics is noise, and aesthetics without strategy is just decoration.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Director at Blue Stone Studio
January 1, 2024 - Present
Lead a brand consultancy studio focused on Data-Driven Branding. Develop visual identities grounded in market research and qualitative data analysis.
Remote Graphic Designer at Brand Name Agency
January 1, 2024 - Present
Develop corporate identities and visual systems for a diverse client portfolio, ensuring consistency across all brand touch points.
Graphic Designer at Central Papelera / Impresión
January 1, 2023 - January 1, 2024
Managed quality control, color management, and supervision of special finishes.
Graphic Designer at Alto Studio
January 1, 2019 - January 1, 2023
Executed comprehensive graphic design and editorial layout; Led visual conceptualization for the studio's key projects.
Graphic Designer at Central Papeleria / Impresion Grafica
January 1, 2023 - December 31, 2024
Managed quality control, color management, and supervision of special finishes. Optimized workflows and processes between the design team and the production workshop.
Graphic Designer at Central Papelería / Imprenta
January 1, 2023 - January 1, 2024
Managed quality control, color management, and supervision of special finishes. Optimized workflows and processes between the design team and the production shop.

Education

Bachelor of Arts in Visual Arts - Multimedia Design at University of the Arts
January 1, 2023 - January 1, 2026
Multimedia Design B.A. in Visual Arts at University of the Arts, Cuba
January 1, 2023 - March 11, 2026
Multimedia Design B.A. in Visual Arts at University of the Arts, Cuba
January 1, 2023 - January 1, 2026

Qualifications

Adobe Illustrator
January 11, 2030 - March 11, 2026
Adobe Photoshop
January 11, 2030 - March 11, 2026
Adobe InDesign
January 11, 2030 - March 11, 2026
UX-UI Advanced Course
January 11, 2030 - March 11, 2026
UX-UI Research Course
January 11, 2030 - March 11, 2026
UX-UI Writing
January 11, 2030 - March 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other
    uniE621 Dra. Soler — Executive Psychology & Leadership Branding
    Brand Strategy and Visual Identity for Dra. Mariana Soler. We created a "Quiet Luxury" brand for high-impact leaders, merging clinical neuroscience with executive strategy. https://www.behance.net/gallery/244115849/Dra-Soler-Executive-Psychology-Leadership-Branding…
    uniE621 Mariana Galarza — Leadership Psychology & Identity
    Brand Strategy and Identity for Mariana Galarza. We created a brand for high-performance leaders, focused on "Inhabiting one's own history" and finding meaning beyond success. https://www.behance.net/gallery/245030077/Mariana-Galarza-Leadership-Psychology-Identity…
    uniE621 Nutriflow — Scientific Nutrition & Botanical Branding
    Nutriflow — Scientific Nutrition & Botanical Branding Brand Strategy and Visual Identity for Nutriflow. We created a "Clinical Luxury" brand that fuses botanical wisdom with the rigor of a Swiss laboratory to elevate systemic health. https://www.behance.net/gallery/243418045/Nutriflow-Scientific-Nutrition-Botanical-Branding…
    uniE621 PAZ — Digestive Wellness & Healthy Snacks Branding
    Brand Strategy and Packaging Design for PAZ, a digestive wellness brand founded by a clinical nutritionist. We created a clean, "Health Editorial" visual identity that blends clinical science with sensory relief. Minimalist branding for healthy, gut-friendly snacks. https://www.behance.net/gallery/242440853/PAZ-Digestive-Wellness-Healthy-Snacks-Branding…
    uniE621 Vertebra — Legal Boutique & Legacy Planning Branding
    Brand Strategy and Visual Identity for Vertebra, a boutique firm specialized in Legacy Planning. We created a "Quiet Luxury" brand that transforms legal bureaucracy into family harmony and architectural legacy. https://www.behance.net/gallery/241940237/Vertebra-Legal-Boutique-Legacy-Planning-Branding…
    uniE621 OMNA — Architectural Movement & Wellness Branding
    Brand Strategy and Visual Identity for OMNA, a wellness institution fusing dance biomechanics with architectural precision. We created a "Quiet Luxury" brand to set the Gold Standard in Latin America. High-end minimalist branding for the movement industry. https://www.behance.net/gallery/242667133/OMNA-Architectural-Movement-Wellness-Branding…
    uniE621 Selena Ferraro — Realistic Nutrition Brand
    Brand Strategy and Visual Identity for Selena Ferraro. We created a "Realistic Nutrition" brand that eliminates the friction between clinical science and everyday life. Actionable design for modern patients. https://www.behance.net/gallery/244778399/Selena-Ferraro-Realistic-Nutrition-Brand…