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Marketing leader with 10+ years building content engines, brand positioning, and audience growth programs for remote-first technology companies across North America, Europe, and Latin America. Owns the full path from strategy to publication: messaging, editorial systems, SEO, lifecycle communication, and community programs.…

ANDREZA M. SANTOS

Content Creator, Copywriter, Social Media Manager, +6

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Marketing leader with 10+ years building content engines, brand positioning, and audience growth programs for remote-first technology companies across North America, Europe, and Latin America. Owns the full path from strategy to publication: messaging, editorial systems, SEO, lifecycle communication, and community programs.…

Available to hire

Marketing leader with 10+ years building content engines, brand positioning, and audience growth programs for remote-first technology companies across North America, Europe, and Latin America. Owns the full path from strategy to publication: messaging, editorial systems, SEO, lifecycle communication, and community programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Influencer Partnership Executive (Contract) at Voy

May 1, 2025 - August 1, 2025

Grew the active creator roster from 2 to 7 in a four-month contract by expanding content output and channel coverage. Increased outreach response rate 21% by designing and testing a new creator outreach sequence. Owned the full partnership lifecycle—sourcing, negotiation, creative briefing, and performance analysis—in a regulated healthcare category.

Marketing Communications Lead at Landing.jobs

April 1, 2022 - April 1, 2023

Increased lead acquisition 40% and candidate applications 52% through a content and SEO-driven growth campaign across the European tech talent market. Attracted 2,000+ participants to online events supporting flagship industry salary and market reports. Built community engagement programs to raise repeat participation and audience loyalty. Partnered with product, sales, and data teams to align content, brand, and demand generation priorities.

Marketing & Communication Manager at VanHack

August 1, 2021 - March 1, 2022

Led brand communication and audience engagement for a leading remote-first global talent community. Delivered record attendance and engagement for VanHackCON 2021 through integrated campaign and event strategy. Directed the repositioning and relaunch of the Learning Hub by aligning product messaging, audience research, and go-to-market communication. Improved candidate retention and satisfaction through lifecycle communication redesign and engagement analysis.

Founder & Fractional Marketing Lead at Smart Digital Communication

August 1, 2021 - Present

Owns a consultancy delivering contracted marketing leadership to technology companies across Europe and North America—brand positioning, content strategy, and audience growth from roadmap through execution. Advises founders and leadership on go-to-market messaging, channel prioritization, and AI-assisted content operations to shorten research, briefing, and production cycles for lean teams.

B2C Marketing Lead at VanHack

May 1, 2020 - August 1, 2021

Owned audience growth across content, events, lifecycle marketing, and community programs for a global user base. Relaunched the VanHack Podcast to increase audience engagement and organic brand visibility. Ran paid acquisition across Meta and LinkedIn to drive platform sign-ups and event registrations.