Available to hire
Senior/Lead UX/UI Product Designer with 15+ years of experience delivering user-focused, data-driven design solutions across web and mobile platforms, for global brands. Specialised in design systems, UI frameworks, CRO, accessibility, and end-to-end UX processes within Agile environments.
Skills: User Interface Design, User Experience, Design Systems, Component Libraries, Design Tokens, Web & Mobile App Design, Responsive Design, User Research, A/B Testing, User Flows, Journey Mapping, UX Strategy, Accessibility (WCAG), Wireframing, Prototyping, Competitor Analysis, Design Thinking, Workshops.
Clients: Sky, Juventus, Reebok, LEGO, Ubisoft, Belmond, British Airways, EasyJet, Emirates, Etihad, Hawaiian Airlines, Iberia Airlines, Qatar Airways, Saudi Airlines, ABinBev, ASOS, B&Q, Farfetch, House of Fraser, IKEA, LK Bennett, Liberty, JD Williams, John Lewis, Joules, Massimo Dutti, New Look, Philips, Reiss, Ted Baker, Tesco, Zara, Canon, GoPro, HTC, TomTom, BT, Virgin Media O2, Hyundai, Bentley, Lloyds, Santander, Skrill, BP.
Languages: English, Spanish (Full Professional Proficiency), Italian (Limited Professional Proficiency).
Software & Platforms: Figma, FigJam, Miro, Mural, Adobe XD & Creative Suite, InVision, ProtoPie, Contentsquare, Usertesting.com, Agile Methodology, Scrum, Jira, Confluence, Zeroheight, Storybook.
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Please get in touch for my portfolio.
Experience Level
Language
English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
Work Experience
UX/UI Designer at Virgin Media o2
April 1, 2025 - September 30, 2025Worked within a multi-disciplinary Agile squad (Test Labs) to trial new concepts and propositions across the online sales checkout journey, improving conversion rates through data-driven design. Leveraged customer behaviour analytics to generate personalised recommendations, supporting strategic decisions with engagement metrics. Mentored peers in Figma, focusing on component variants, instances, boolean properties and advanced prototyping, and implemented templating/automation to improve scalability (approx. 20hrs/week savings).
Lead UI Product Designer at BT Group (EPAM Systems)
January 1, 2023 - September 30, 2025Led end-to-end revamp of EE Business customer journeys with emphasis on Conversion Rate Optimisation and SME UX, particularly on the Product Description page. Conducted competitor analysis, user research, journey mapping, wireframing and workshops; collaborated with UX researchers and Product Owners to develop hypotheses and design strategies aligned with business objectives. Performed multi-variant A/B testing to optimise funnel performance and contributed to a brand refresh and design system rollout. Mentored Junior to Midweight designers.
Digital Product Designer at BP (Infosys)
April 1, 2021 - September 30, 2025Digital Product Designer delivering CRO-focused UX enhancements for landing pages and web funnels; collaborated with product owners and stakeholders to inform design strategy and improve engagement and revenue.
Freelancer | Digital Designer at Remote
December 1, 2020 - September 30, 2025Freelance digital designer delivering CRO-focused UX improvements for landing pages and funnels; supported web developers to ensure high quality implementation; created modular assets to streamline campaign production.
Digital Designer at Oracle
March 1, 2020 - September 30, 2025Took creative ownership across web, email and social channels for key accounts; mentored two designers; delivered CRO-focused UX improvements and worked with product owners and strategists to inform design strategy and increase engagement and revenue. Conceptualised and wireframed email templates to create modular, scalable solutions; delivered high-performing campaigns (e.g., 300% revenue increase for Philips during Black Friday 2019; 50% uplift in responder-to-open rates for LEGO by introducing interactive content).
Junior Creative Producer at We Are Social
December 1, 2013 - September 30, 2025Support role in Milan for campaigns, collaborating with design and strategy teams to deliver creative assets.
Graphic Designer at CB’a Brand Vision & Design Solutions
May 1, 2013 - September 30, 2025Graphic designer delivering branding, identity and print/digital assets in Milan, collaborating with senior designers.
Design Intern at FutureBrand
March 1, 2013 - September 30, 2025Design intern contributing to brand projects in London, supporting concept development and execution.
Graphic Designer at Inglaterra en Casa
July 1, 2012 - September 30, 2025Graphic designer in Valencia producing print and digital marketing materials.
UX Designer at Pharmacy2U
October 1, 2025 - October 12, 2025Delivered end-to-end web journey experiences including account area, basket, checkout and registration flows; balanced clinical safety and regulatory considerations with best-practice UX; conducted user research (Userbrain/Lynna), usability testing, and applied analytics to optimise journeys and improve conversion.
UX/UI Designer at Virgin Media O2
April 1, 2025 - October 12, 2025Worked within a multi-disciplinary Agile squad (Test Labs) to trial concepts across the online sales checkout journey; used data-driven design to improve conversion; mentored teammates in Figma and advanced prototyping; contributed to templating/automation to improve scalability and saved significant time on BAU campaigns.
Lead UI Product Designer at BT Group (EPAM Systems)
January 31, 2023 - October 12, 2025Led end-to-end revamp of EE Business user journeys with a focus on CRO and SME UX, especially on Product Description pages; conducted competitor analysis, user research, journey mapping, wireframes and workshops; ran multi-variant A/B tests; contributed to a brand refresh and new design system; mentored junior to midweight designers.
Digital Product Designer at BP (Infosys)
April 1, 2021 - October 12, 2025Contract Digital Product Designer supporting digital initiatives; CRO-focused enhancements for landing pages and funnels; collaborated with product owners, strategists and stakeholders to deliver design solutions and ensure quality implementation.
Digital Designer at Freelancer
December 1, 2020 - October 12, 2025Delivered CRO-focused UX enhancements for landing pages and web funnels; supported cross-functional teams in design and delivery; contributed to shaping design strategy for client projects.
Digital Designer at Oracle
March 31, 2020 - October 12, 2025Owned creative across key accounts for web, email and social channels; mentored two designers; delivered CRO-focused UX improvements; collaborated with product owners and developers to ensure high-quality implementation; designed modular email templates; led high-performing email campaigns for major clients (e.g., Philips Black Friday 2019, LEGO campaign improvements).
Junior Creative Producer at WeAreSocial
December 31, 2013 - October 12, 2025Supported creative production across multiple accounts; contributed to design and project coordination efforts in a fast-paced agency environment.
Graphic Designer at CB’a Brand Vision & Design Solutions
May 31, 2013 - October 12, 2025Created branding and graphic design assets for client projects; collaborated with senior designers and account teams to deliver on-brand visuals.
Design Intern at FutureBrand
March 31, 2013 - October 12, 2025Gained early experience in brand design and multidisciplinary projects; supported senior designers across strategy and execution.
Graphic Designer at Inglaterra en Casa
July 31, 2012 - October 12, 2025Created graphic design assets for local projects; contributed to multi-channel design work in Valencia.
UX Designer at Pharmacy2U
October 1, 2025 - October 12, 2025Delivered end-to-end web journey experiences — including work on the account area, basket, checkout and registration flow — demonstrating flexibility to switch between multiple projects and thrive in fast-paced environments with quick turnarounds. Balanced clinical safety, regulatory compliance, and risk considerations in prescription journeys while maintaining best-practice UX and seamless customer experience. Conducted user research on Userbrain and Lynna, usability testing, and applied analytics to optimise journeys and improve conversion.
UX/UI Designer at Virgin Media o2
April 1, 2025 - October 12, 2025Worked within a multi-disciplinary Agile squad, Test Labs, to trial new concepts & propositions across the online sales checkout journey, improving conversion rates through data-driven design strategies. Leveraged customer behaviour analytics and traffic data to generate personalised recommendations that enhanced customer retention and contributed to business KPIs. Delivered design solutions in coordination with UX researchers, supporting strategic decisions through useful insights and engagement metrics. Provided mentorship and Figma upskilling to other designers, with a focus on complex features such as component variants, instances, boolean properties and advanced prototyping techniques including conditional logic, variables and interactions, sharing knowledge and best practices across several teams. Initiated templating and automation processes, resulting in improved scalability and significant time and resource savings (~20hrs per week) on BAU campaign requests. Played a key role
Lead UI Product Designer at BT Group (EPAM Systems)
January 1, 2023 - October 12, 2025Led the end-to-end revamp of user journeys for EE Business customers, focusing on Conversion Rate Optimisation and improving UX for the SME market, particularly on the Product Description page. Applied UX methodologies including competitor analysis, user research, journey mapping, wireframing and workshops; collaborated with UX researchers and Product Owners to develop hypotheses, problem statements and design strategies aligned with business objectives. Conducted multi-variant A/B testing to validate UX hypotheses and optimise the sales funnel. Contributed to a brand refresh and the development of a new design system, building out foundational and functional elements with accessibility in mind. Supervised and mentored Junior to Midweight designers.
Digital Product Designer at BP (Infosys)
April 1, 2021 - October 12, 2025Digital Product Designer engaged in BP projects as part of Infosys collaboration; contributed to digital product design for BP's online services, focusing on UX improvements, CRO, and cross-functional collaboration.
Digital Designer at Freelancer
December 1, 2020 - October 12, 2025Provided freelance digital design services across web and marketing channels, collaborating with clients to deliver CRO-focused UX enhancements and high-quality visuals.
Digital Designer at Oracle
March 1, 2020 - October 12, 2025Took creative ownership of key accounts across web, email and social channels, mentored two designers, managed workflow, delivered CRO-focused UX enhancements for landing pages and web funnels, and collaborated with stakeholders to inform design strategy and increase engagement and revenue.
Junior Creative Producer at WeAreSocial
December 1, 2013 - October 12, 2025Contributed as a junior creative producer across Milan, assisting in campaigns and supporting senior team members in project delivery.
Graphic Designer at CB’a Brand Vision & Design Solutions
May 1, 2013 - October 12, 2025Graphic designer working on brand visuals; collaborated on design projects across Milan.
Design Intern at FutureBrand
March 1, 2013 - October 12, 2025Design intern supporting brand design projects in London.
Graphic Designer at Inglaterra en Casa
July 1, 2012 - October 12, 2025Graphic designer creating visuals for brand and campaigns in Valencia, Spain.
UX Designer at Pharmacy2U
June 8, 2025 - October 10, 2025Education
BA (Hons) Graphic Communication at University for the Creative Arts
January 1, 2008 - January 1, 2011Diploma in Graphic Design at Farnborough College of Tech
January 1, 2006 - January 1, 2008Graphic Design at Universidad Politecnica de Valencia
January 1, 2006 - January 1, 2008BA (Hons) Graphic Communication at University for the Creative Arts (UK)
January 1, 2008 - January 1, 2011Diploma in Graphic Design at Farnborough College of Technology (UK)
January 1, 2006 - January 1, 2008Coursework/Study at Universidad Politécnica de Valencia
January 1, 2006 - January 1, 2008BA (Hons) Graphic Communication – 2:1 at University for the Creative Arts (UK)
January 1, 2008 - January 1, 2011Coursework/Study at Universidad Politecnica de Valencia at Universidad Politecnica de Valencia
January 1, 2006 - January 1, 2008Diploma in Graphic Design – Triple Distinction at Farnborough College of Tech (UK)
January 1, 2006 - January 1, 2008Qualifications
Markie Award (Oracle) - Star Employee
January 11, 2030 - September 30, 2025Industry Experience
Software & Internet, Media & Entertainment, Gaming, Telecommunications, Retail, Professional Services, Travel & Hospitality, Consumer Goods
Experience Level
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