Working as a design consultant for 6 years, helping businesses and non-profits craft out meaningful brand identities. More than just logo design, I do everything from brand strategy to creating brand collateral and marketing content. For those I've worked with, I'm their go-to-guide for anything related to design. Skilled in the complete array of Adobe Suite from Photoshop to Premiere Pro, I'm also proficient with UI/UX design in Figma.

dezynsheikh

5.0 (2 reviews)

Working as a design consultant for 6 years, helping businesses and non-profits craft out meaningful brand identities. More than just logo design, I do everything from brand strategy to creating brand collateral and marketing content. For those I've worked with, I'm their go-to-guide for anything related to design. Skilled in the complete array of Adobe Suite from Photoshop to Premiere Pro, I'm also proficient with UI/UX design in Figma.

Available to hire

Working as a design consultant for 6 years, helping businesses and non-profits craft out meaningful brand identities. More than just logo design, I do everything from brand strategy to creating brand collateral and marketing content. For those I’ve worked with, I’m their go-to-guide for anything related to design. Skilled in the complete array of Adobe Suite from Photoshop to Premiere Pro, I’m also proficient with UI/UX design in Figma.

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Language

English
Fluent
Urdu
Fluent

Work Experience

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Education

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Qualifications

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Industry Experience

Media & Entertainment
    Brand Identity
    Some ambitious youth approached the Sheikh to help conceptualize their brand identity. They had a well-defined plan of developing an e-commerce business (a one-stop-shop, as they called it) for community-needs, but needed help with respect to their branding strategy: Right from the name and market placement to the logo and typography. Detailed design process here: https://www.twine.net/signin logo branding illustrator
    Rebranding
    The client planned to embark into new operational areas and therefore wanted to revamp their identity. They envisioned something that told the story of their brand: reflected the new team's ambitions and perfectly captured the spirit of entrepreneurship. The earlier logo of Entrepreneurship Cell looked too generic, almost like a template-inspired design. While it looked "cool", with nothing memorable, it couldn't be used as a unique identity for an ambitious organization. The design process started with brainstorming the objectives of an Entrepreneurship Cell and its image with audience. An iterative process of developing the logo ensued, which resulted in the "Prism of Opportunities" as the finalized logo. Accompanying color palette, typography and collateral was also developed. graphicdesigner branding logo brand identity strategy
    T Shirt Design
    A group of young men while shopping for their nephew's clothes witnessed the sheer lack of ethical apparel in the market, especially for children. They contacted the sheikh to come up with some designs that exhibit strong ethical values while still looking cute for kids. The designs basically needed to meet the following criteria: They should focus on one or more of the ethics that guardians would like their wards to embody. They needed to look cute and child-friendly, which was a departure from convention, since most ethical designs were adult-focused and serious. They should be something that children love to wear, not forced by their parents. So they needed bright colours and font. The design was based on a verse from the Quran which states that all of humanity is in loss, except those who have faith, do good deeds, call each other to truth and patience. So success had four prerequisites. This was symbolized as four teeth of the key to success. logo graphicdesigner illustrator brand identity merchandise tshirt apparel
    House Sigil | Flag Design
    I was tasked with designing the flag for one of the four Houses in a University. The project involved deep research into the team's ethos and the concepts of flag design. Requirements: Should look royal. It's a flag after all. Should have cult-symbols with deep meanings, preferably linked with the Mauryan dynasty. Shouldn't look too dated. It's for college students, after-all Since Game of Thrones was a sensation among youth at that time, it was decided to use ancient Mauryan symbols but present them in a Westeros-esque style. branding graphicdesigner brand logo identity illustrator flag emblem icon symbol apparel history
    Superhero Marketing Campaign
    Playing on the ongoing super-hero frenzy in its target audience, we developed a viral campaign to market the fresh-food brand Twigly. The design style was minimalistic to ensure an immediate impact on the viewer. branding graphicdesigner minimal marketing viral social media brand poster graphic
    Marketing Campaign
    The fresh-food brand Twigly had established itself in one of the fastest growing cities of India and cut out a niche for itself. It wanted to expand its business into the capital city of Delhi. A multi-platform marketing campaign was needed for the expansion. Detailed design process here: https://www.twine.net/signin branding marketing campaign advertisement ad advert viral

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