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I am an award-winning experiential creative leader with 15+ years designing immersive brand environments, exhibits, and activations. I’m known for bold conceptual thinking, strategic storytelling, and presentation skills that win pitches and move audiences. I’m equally at ease leading creative teams, collaborating with cross-functional partners, and translating big ideas into powerful spatial experiences. I help global brands bring stories to life in the places that matter most—from physical takeovers and trade shows to retail rollouts and pop-up activations. My work blends strategy, storytelling, and spatial design to create unforgettable brand environments. I thrive in fast-paced, collaborative settings, mentoring multidisciplinary teams through concept to production, and I’m passionate about turning bold ideas into tangible experiences that resonate with diverse audiences.…I am an award-winning experiential creative leader with 15+ years designing immersive brand environments, exhibits, and activations. I’m known for bold conceptual thinking, strategic storytelling, and presentation skills that win pitches and move audiences. I’m equally at ease leading creative teams, collaborating with cross-functional partners, and translating big ideas into powerful spatial experiences. I help global brands bring stories to life in the places that matter most—from physical takeovers and trade shows to retail rollouts and pop-up activations. My work blends strategy, storytelling, and spatial design to create unforgettable brand environments. I thrive in fast-paced, collaborative settings, mentoring multidisciplinary teams through concept to production, and I’m passionate about turning bold ideas into tangible experiences that resonate with diverse audiences.

Daniel Freitas

Art Director, Creative Director, Graphic Designer, +7

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I am an award-winning experiential creative leader with 15+ years designing immersive brand environments, exhibits, and activations. I’m known for bold conceptual thinking, strategic storytelling, and presentation skills that win pitches and move audiences. I’m equally at ease leading creative teams, collaborating with cross-functional partners, and translating big ideas into powerful spatial experiences. I help global brands bring stories to life in the places that matter most—from physical takeovers and trade shows to retail rollouts and pop-up activations. My work blends strategy, storytelling, and spatial design to create unforgettable brand environments. I thrive in fast-paced, collaborative settings, mentoring multidisciplinary teams through concept to production, and I’m passionate about turning bold ideas into tangible experiences that resonate with diverse audiences.…I am an award-winning experiential creative leader with 15+ years designing immersive brand environments, exhibits, and activations. I’m known for bold conceptual thinking, strategic storytelling, and presentation skills that win pitches and move audiences. I’m equally at ease leading creative teams, collaborating with cross-functional partners, and translating big ideas into powerful spatial experiences. I help global brands bring stories to life in the places that matter most—from physical takeovers and trade shows to retail rollouts and pop-up activations. My work blends strategy, storytelling, and spatial design to create unforgettable brand environments. I thrive in fast-paced, collaborative settings, mentoring multidisciplinary teams through concept to production, and I’m passionate about turning bold ideas into tangible experiences that resonate with diverse audiences.

Available to hire

I am an award-winning experiential creative leader with 15+ years designing immersive brand environments, exhibits, and activations. I’m known for bold conceptual thinking, strategic storytelling, and presentation skills that win pitches and move audiences. I’m equally at ease leading creative teams, collaborating with cross-functional partners, and translating big ideas into powerful spatial experiences. I help global brands bring stories to life in the places that matter most—from physical takeovers and trade shows to retail rollouts and pop-up activations.

My work blends strategy, storytelling, and spatial design to create unforgettable brand environments. I thrive in fast-paced, collaborative settings, mentoring multidisciplinary teams through concept to production, and I’m passionate about turning bold ideas into tangible experiences that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director at Freitas Design Group

April 1, 2012 - June 27, 2024

Led concept-to-execution creative for award-winning experiential and environmental design projects across North America and globally. Designed large-scale exhibits, retail environments, brand activations, and fan experiences for top global brands. Specialized in blending strategy, storytelling, and spatial design to build immersive brand environments that drive engagement and business results. Regularly conducted pitch presentations, client workshops, and mentored junior creatives while guiding multidisciplinary teams through design and execution.

Creative Director at Launch Creative

April 1, 2009 - March 31, 2012

Directed creative projects focusing on experiential and environmental design in Toronto and Chicago. Responsible for leading cross-functional teams to deliver immersive brand experiences at various events, retail rollouts, and activations. Developed concepts that merged cultural relevance with strategic visual storytelling to create engaging spatial experiences.

VP Marketing & Creative Director at Harding Display

June 1, 2006 - February 28, 2009

Oversaw marketing and creative direction for a company specializing in experiential and environmental design. Led campaigns and designed exhibits, interior signage, and launch campaigns for clients, ensuring cohesive brand experiences. Coordinated dual-branded locations and managed QSR and multi-brand design projects involving signage, interior design, and menu systems.

Creative Director at Freitas Design Group

April 1, 2012 - Present

Lead concept-to-execution of immersive brand experiences across exhibits, events, retail environments, and activations. Directed multidisciplinary teams to translate strategy into bold spatial environments, delivering award-winning outcomes for global brands through a blend of storytelling, design, and production knowledge.

Creative Director at Launch Creative

March 1, 2012 - October 7, 2025

Directed creative for North American campaigns and cross-region activations, shaping narrative-driven experiences for exhibits, retail environments, and product launches. Drove client workshops and pitches that aligned stakeholders around bold concepts.

VP Marketing & Creative Director at Harding Display

February 1, 2009 - October 7, 2025

Oversaw marketing and creative direction for display programs, establishing branding, signage systems, and multi-brand campaigns. Collaborated with product teams to evolve experiential design across retail environments.

Creative Director at Freitas Design Group

April 1, 2012 - Present

Led concept-to-execution for award-winning experiential projects across exhibits, events, retail, and activations in North America and globally. Combined strategy, storytelling, and spatial design to create immersive brand environments. Regularly led pitch presentations and client workshops, mentoring junior creatives and coordinating multidisciplinary teams to deliver high-impact experiences.

Creative Director at Launch Creative

March 1, 2012 - October 7, 2025

Directed creative for retail environments, branded experiences, and activations. Spearheaded in-store theatre concepts and shopper journeys for Microsoft & Xbox, and oversaw signage, interior design, and launch campaigns for Vans, Nike, and other CPG brands across Toronto and Chicago.

VP Marketing & Creative Director at Harding Display

February 1, 2009 - October 7, 2025

Led marketing and creative direction for signage and multi-brand store environments, developing brand narratives and overseeing cross-functional teams to deliver cohesive brand experiences.