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I am a creative director and hands-on designer with 15+ years bringing brand ideas to life across digital, experiential, and integrated campaigns. I love that moment when strategy, story, and design click into something people feel. Whether shaping visual identity systems, concepting an ad campaign, or writing the line that anchors it all, I stay involved from sketch to final delivery. I thrive in collaborative agency environments and I'm just as comfortable presenting to a boardroom as I am rolling up my sleeves beside the team. I bring big-idea concepting, brand identity design, motion and video, and conceptual copywriting to every project. I craft pitch-ready narratives and leverage tools like Adobe Creative Suite, SketchUp, Cinema 4D, Procreate, and AI-assisted workflows to keep craft high and teams efficient. I value cross-discipline collaboration with account, strategy, and production teams, speaking both creative and digital strategy.…I am a creative director and hands-on designer with 15+ years bringing brand ideas to life across digital, experiential, and integrated campaigns. I love that moment when strategy, story, and design click into something people feel. Whether shaping visual identity systems, concepting an ad campaign, or writing the line that anchors it all, I stay involved from sketch to final delivery. I thrive in collaborative agency environments and I'm just as comfortable presenting to a boardroom as I am rolling up my sleeves beside the team. I bring big-idea concepting, brand identity design, motion and video, and conceptual copywriting to every project. I craft pitch-ready narratives and leverage tools like Adobe Creative Suite, SketchUp, Cinema 4D, Procreate, and AI-assisted workflows to keep craft high and teams efficient. I value cross-discipline collaboration with account, strategy, and production teams, speaking both creative and digital strategy.

Daniel Freitas

Art Director, Creative Director, Graphic Designer, +7

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I am a creative director and hands-on designer with 15+ years bringing brand ideas to life across digital, experiential, and integrated campaigns. I love that moment when strategy, story, and design click into something people feel. Whether shaping visual identity systems, concepting an ad campaign, or writing the line that anchors it all, I stay involved from sketch to final delivery. I thrive in collaborative agency environments and I'm just as comfortable presenting to a boardroom as I am rolling up my sleeves beside the team. I bring big-idea concepting, brand identity design, motion and video, and conceptual copywriting to every project. I craft pitch-ready narratives and leverage tools like Adobe Creative Suite, SketchUp, Cinema 4D, Procreate, and AI-assisted workflows to keep craft high and teams efficient. I value cross-discipline collaboration with account, strategy, and production teams, speaking both creative and digital strategy.…I am a creative director and hands-on designer with 15+ years bringing brand ideas to life across digital, experiential, and integrated campaigns. I love that moment when strategy, story, and design click into something people feel. Whether shaping visual identity systems, concepting an ad campaign, or writing the line that anchors it all, I stay involved from sketch to final delivery. I thrive in collaborative agency environments and I'm just as comfortable presenting to a boardroom as I am rolling up my sleeves beside the team. I bring big-idea concepting, brand identity design, motion and video, and conceptual copywriting to every project. I craft pitch-ready narratives and leverage tools like Adobe Creative Suite, SketchUp, Cinema 4D, Procreate, and AI-assisted workflows to keep craft high and teams efficient. I value cross-discipline collaboration with account, strategy, and production teams, speaking both creative and digital strategy.

Available to hire

I am a creative director and hands-on designer with 15+ years bringing brand ideas to life across digital, experiential, and integrated campaigns. I love that moment when strategy, story, and design click into something people feel. Whether shaping visual identity systems, concepting an ad campaign, or writing the line that anchors it all, I stay involved from sketch to final delivery. I thrive in collaborative agency environments and I’m just as comfortable presenting to a boardroom as I am rolling up my sleeves beside the team.

I bring big-idea concepting, brand identity design, motion and video, and conceptual copywriting to every project. I craft pitch-ready narratives and leverage tools like Adobe Creative Suite, SketchUp, Cinema 4D, Procreate, and AI-assisted workflows to keep craft high and teams efficient. I value cross-discipline collaboration with account, strategy, and production teams, speaking both creative and digital strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Reveal Marketing

January 1, 2023 - October 1, 2025

Built and led a high-performing creative department — defining workflows, raising craft standards, and driving consistent excellence across digital and integrated brand work. Partnered with leadership on pitch strategy, shaping persuasive narratives that contributed directly to new client wins and revenue growth. Directed large-scale brand activations and digital campaigns, translating strategic insight into creative that deepened audience connection.

Creative Director at Freitas Design Group

April 1, 2012 - Present

Led concept-to-execution for award-winning experiential projects across exhibits, events, retail, and activations in North America and globally. Combined strategy, storytelling, and spatial design to create immersive brand environments. Regularly led pitch presentations and client workshops, mentoring junior creatives and coordinating multidisciplinary teams to deliver high-impact experiences.

Creative Director at Freitas Design Group

April 1, 2012 - Present

Lead concept-to-execution of immersive brand experiences across exhibits, events, retail environments, and activations. Directed multidisciplinary teams to translate strategy into bold spatial environments, delivering award-winning outcomes for global brands through a blend of storytelling, design, and production knowledge.

Creative Director at Freitas Design Group

April 1, 2012 - June 27, 2024

Led concept-to-execution creative for award-winning experiential and environmental design projects across North America and globally. Designed large-scale exhibits, retail environments, brand activations, and fan experiences for top global brands. Specialized in blending strategy, storytelling, and spatial design to build immersive brand environments that drive engagement and business results. Regularly conducted pitch presentations, client workshops, and mentored junior creatives while guiding multidisciplinary teams through design and execution.

Creative Director at Launch Creative

March 1, 2012 - October 7, 2025

Directed creative for retail environments, branded experiences, and activations. Spearheaded in-store theatre concepts and shopper journeys for Microsoft & Xbox, and oversaw signage, interior design, and launch campaigns for Vans, Nike, and other CPG brands across Toronto and Chicago.

Creative Director at Launch Creative

March 1, 2012 - October 7, 2025

Directed creative for North American campaigns and cross-region activations, shaping narrative-driven experiences for exhibits, retail environments, and product launches. Drove client workshops and pitches that aligned stakeholders around bold concepts.

Creative Director & Founder at Freitas Design Group

January 1, 2012 - Present

Founded an independent creative studio focused on brand identity, digital design, and integrated campaigns for direct clients and agency partners. Built long-term client relationships through strong creative output, honest communication, and genuine investment in their brands.

Creative Director at Launch Creative

April 1, 2009 - March 31, 2012

Directed creative projects focusing on experiential and environmental design in Toronto and Chicago. Responsible for leading cross-functional teams to deliver immersive brand experiences at various events, retail rollouts, and activations. Developed concepts that merged cultural relevance with strategic visual storytelling to create engaging spatial experiences.

VP Marketing & Creative Director at Harding Display

February 1, 2009 - October 7, 2025

Led marketing and creative direction for signage and multi-brand store environments, developing brand narratives and overseeing cross-functional teams to deliver cohesive brand experiences.

VP Marketing & Creative Director at Harding Display

February 1, 2009 - October 7, 2025

Oversaw marketing and creative direction for display programs, establishing branding, signage systems, and multi-brand campaigns. Collaborated with product teams to evolve experiential design across retail environments.

VP Marketing & Creative Director at Harding Display

June 1, 2006 - February 28, 2009

Oversaw marketing and creative direction for a company specializing in experiential and environmental design. Led campaigns and designed exhibits, interior signage, and launch campaigns for clients, ensuring cohesive brand experiences. Coordinated dual-branded locations and managed QSR and multi-brand design projects involving signage, interior design, and menu systems.

Executive Creative Director at Independent & Agency Practice

January 1, 2006 - Present

Led creative strategy and execution across 50+ major campaigns for Fortune 500 brands and top Canadian retailers — directing multidisciplinary teams from first concept through final delivery. Developed big-idea campaigns and visual identity systems for Nike, Microsoft, Xbox, Shopify, Vans, Canadian Tire, Coca-Cola, and Booster Juice — spanning digital, retail, experiential, and live event environments. Wrote and directed integrated concepts from tagline to execution, including the Nike 'Hear How You Run' retail experience.