Seasoned Storyteller with a demonstrated history of working on behalf of brands, properties, and companies in the entertainment, publishing, tech, beauty, health, fitness, and lifestyle sectors. A widely respected leader in Crisis PR and go-to for high-profile civil and criminal legal matters with a proven ability to control the narrative and develop strategies that preserve the image, minimize loss, and ensure a path forward post-crisis. Skilled in publicity, corporate communications, copywriting, event planning, press tours, social media, messaging, client management, customer service, and leadership. Supports, advocates, and cultivates diversity, inclusivity, and equity in the workplace.
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Strategized and executed launch campaign for social networking app, ManCrunch timed within the Super Bowl opportunity window utilizing grassroots marketing and targeted PR.
Budget: $2500 (US)
ROI: 1.5 million subscribers in first 48 hours
Impact: 2+ billion media impressions
Currently ranked in Top Ten Most Controversial Super Bowl Commercial Campaigns of All Time
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