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Hello! I'm Marlen Rafael Moreno, a graphic designer and marketing specialist with a passion for creating effective campaigns and compelling visual content. With years of experience in both governmental and private sectors, I develop strategic communication materials and lead design projects to help organizations meet their goals. I love working in a collaborative environment where I can bring creative ideas to life, from digital marketing campaigns to instructional designs. I'm committed, responsible, and always eager to learn new skills that enhance my work and the results I deliver.…Hello! I'm Marlen Rafael Moreno, a graphic designer and marketing specialist with a passion for creating effective campaigns and compelling visual content. With years of experience in both governmental and private sectors, I develop strategic communication materials and lead design projects to help organizations meet their goals. I love working in a collaborative environment where I can bring creative ideas to life, from digital marketing campaigns to instructional designs. I'm committed, responsible, and always eager to learn new skills that enhance my work and the results I deliver.

LDG. Marlen Rafael Moreno

Freelance Digital Illustrator, Graphic Designer, Illustrator, +3

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Hello! I'm Marlen Rafael Moreno, a graphic designer and marketing specialist with a passion for creating effective campaigns and compelling visual content. With years of experience in both governmental and private sectors, I develop strategic communication materials and lead design projects to help organizations meet their goals. I love working in a collaborative environment where I can bring creative ideas to life, from digital marketing campaigns to instructional designs. I'm committed, responsible, and always eager to learn new skills that enhance my work and the results I deliver.…Hello! I'm Marlen Rafael Moreno, a graphic designer and marketing specialist with a passion for creating effective campaigns and compelling visual content. With years of experience in both governmental and private sectors, I develop strategic communication materials and lead design projects to help organizations meet their goals. I love working in a collaborative environment where I can bring creative ideas to life, from digital marketing campaigns to instructional designs. I'm committed, responsible, and always eager to learn new skills that enhance my work and the results I deliver.

Available to hire

Hello! I’m Marlen Rafael Moreno, a graphic designer and marketing specialist with a passion for creating effective campaigns and compelling visual content. With years of experience in both governmental and private sectors, I develop strategic communication materials and lead design projects to help organizations meet their goals.

I love working in a collaborative environment where I can bring creative ideas to life, from digital marketing campaigns to instructional designs. I’m committed, responsible, and always eager to learn new skills that enhance my work and the results I deliver.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Especialista en Campañas at Lenimetus, S.A. de C.V.

January 1, 2023 - June 19, 2024

As a Specialist in Campaigns for CENAGAS, I presented campaign strategies clearly and concisely to personnel. I designed comprehensive strategies for trinorm certification ISO, Industrial Security, Operational and Environmental areas across various graphic supports such as flyers, banners, magazines, and advertisements. I administered the CENAGAS intranet portal optimizing content and user experience. I developed materials for PEMEX manuals and created publications for social media and commercial advertisement videos to ensure effective graphic communication.

Comunicación / Coordinación at Universidad Ítaca

January 1, 2018 - December 31, 2022

Coordinated design and communication with national and international presence. Developed institutional documents and advertising materials for events, including print, multimedia, and video. Managed digital content development and social media content schedules. Designed campaigns focused on student retention, prospecting, and sales teams. Managed email marketing through institutional CRM and participated in updates of the educational programs' websites. Founded the Reading Club.

Diseñador Senior y Marketing at G-lules S.A. de C.V. / Progela Pharma S.A. de C.V.

January 1, 2016 - December 31, 2018

Created new NOM-259 products, managed product research architecture for product registration, packaging, POP materials, sales stands, and videos. Handled social media and website management. Designed graphic and digital advertising campaigns and launched new products. Developed courses, presentations, and informative talks related to campaigns. Followed product norms, ISO standards, and marketing strategies B2B, B2C, BTL, and ATL.

Diseñador Gráfico/Web at Mediapp S.A. de C.V.

January 1, 2015 - December 31, 2016

Created prototypes for design projects, including layouts for websites, landing pages, apps, and executive presentations. Provided illustration, logo design, and campaign creation for tangible and intangible products.

Coordinadora Depto. Arte y Diseño / Diseñador Senior at Instituto Mexicano de Ejecutivos de Finanzas, A.C. (IMEF)

January 1, 2000 - December 31, 2014

Managed administration and production of graphic and digital design materials and editorial web content. Developed materials for conventions while maintaining institutional image for premium members. Maintained direct contact with sponsors including PWC, Global Assurance, Ernst & Young (now EY), IMCP, and academic institutions such as UNAM, Ibero, and ITESM.