The Curious case of Combo Products - UX Solution

MyGlamm Combo Products Buying Journey UX/UI Redesign

Overview: As a UX/UI Product Designer, I revitalized MyGlamm’s combo product purchasing process over a 3-month period. The mission encompassed enhancing user engagement, mitigating pain points, and crafting an intuitive interface to seamlessly facilitate combo product exploration and acquisition.

Responsibilities:

Research: Meticulously analyzed the existing journey, garnering insights through user interviews, surveys, and analytics. Researched e-commerce best practices to inform improvements.

User-Centric Flows: Formulated user personas and meticulously mapped user flows, identifying key interaction touchpoints and potential drop-offs.

Information Hierarchy: Refined product categorization and navigation, enabling efficient combo product discovery. Streamlined filters and sorting options.

Wireframes & Prototypes: Developed low-fidelity wireframes iteratively, transforming them into interactive prototypes using Figma. Incorporated internal feedback.

Visual Excellence: Crafted an aesthetically pleasing interface harmonizing with MyGlamm’s branding, with a focus on combo product prominence.

Usability Testing: Conducted user tests, assimilating feedback to fine-tune designs iteratively and amplify user satisfaction.

Responsive Mastery: Ensured responsiveness across diverse devices, bolstering mobile user experience.

Collaboration: Fostered communication across teams, sharing progress, insights, and embracing diverse perspectives.
Outcomes:

Elevated UX: Achieved an intuitive and user-friendly journey, smoothing user interaction and heightening satisfaction.

Conversion Surge: Marked increase in combo product conversion rates due to optimized interface addressing pain points.

Stakeholder Applause: Positive stakeholder feedback, aligning with brand objectives.

Future-Ready: Established a robust design foundation for forthcoming enhancements.