Dhan Singh Lairenlakpam

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

Hindi
Advanced
English
Advanced

Work Experience

Head of Marketing - Sports For Women, Khelo India Vertical at Aditya Birla Sports (Khelo India Initiative)
October 1, 2021 - Present
Led end-to-end marketing for events, challenges, webinars, and campaigns; generated $350K+ closed revenue from a single event; developed funnels and automation using Meta ads.
Head of Khelo India Vertical at National Centre of Excellence, Mumbai
July 1, 2017 - October 1, 2019
Headed the Khelo India vertical, coordinating multi-sport events across India; oversaw the One ABG Sports Day for Aditya Birla Group in Mumbai and led event marketing and operations.
Head of Indian Operations at Dyna-Mac Holdings Ltd, Singapore
January 1, 2012 - February 1, 2013
Headed Indian operations for new business opportunities; conducted recruitment drives in Chennai for DYNA-MAC Holdings Ltd and coordinated with Singapore HQ on projects; placed 50+ engineers.
Head of Indian Operations at Dyna-Mac Holdings Ltd, Singapore
May 1, 2013 - August 1, 2015
Continued leadership of Indian operations; expanded recruitment across Chennai and Singapore projects; placed 12 safety coordinators, 20 welders and fitters for Prosper Marine Pte. Ltd. and 30 TIG/MIG/ARC welders for Work Partners B.V.
Operations & Coaching Delivery Manager at Aditya Birla Cricket Academy / Aditya Birla Sports
August 1, 2015 - June 1, 2016
Operational planning to support smooth coaching delivery; initiated Off-season Training Program, established ITI under PPP; led recruitment and trainer placements for ABCA.
Head of Marketing - Sports & Women Vertical at Khelo India Scheme, Delhi HQ
November 1, 2019 - August 31, 2021
Led end-to-end marketing for events, challenges, webinars; built CRM and automation; generated $350K+ closed revenue from a single event; supported 18,000+ registrations for flagship 5-day challenge; improved conversion via optimized funnels and messaging.
Head - Khelo India Vertical at National Centre of Excellence, Mumbai
July 1, 2017 - October 31, 2019
Led the Khelo India vertical; coordinated with state associations; contributed to organizing committee for the 1st Khelo India University Games, 2020.
Head - ABG Sports Day at Aditya Birla Group, Mumbai
July 1, 2017 - October 31, 2019
Headed the ONE ABG SPORTS DAY for Aditya Birla Group, involving more than 1500 participants across 10 sports and 12 business units.
ITI Setup Lead at Aditya Birla Cricket Academy (ABCA)
August 1, 2015 - June 30, 2016
Successfully set up an Industrial Training Institute (ITI) under Private-Public Partnership (PPP) mode from scratch; coordinated with Additional Chief Secretary, Labour & Employment Dept. for fund allocation; mentored trainers and managed placements.
Head - Indian Operations at Aditya Birla Cricket Academy (ABCA)
January 1, 2012 - February 28, 2013
Headed Indian operations for new business opportunities; conducted recruitment drives in Chennai for Dyna-mac Holdings Limited, Singapore, resulting in 50+ engineer placements; coordinated with Singapore office for project execution and placements.
Operations & Student Placements Lead at Aditya Birla Cricket Academy (ABCA)
May 1, 2013 - August 31, 2015
Coordinated with Chennai-head office and partners to place 60+ students in Chennai and 3 in Dubai/Malaysia; managed project operations and student placements.

Education

MBA in Marketing at New Delhi Institute Of Management
January 1, 2011 - December 31, 2011
Postgraduate in Sports Management at International Institute Of Sports Management
January 1, 2017 - April 1, 2026
B.Tech in Electrical Engineering at NERIST
January 1, 2009 - April 1, 2026
at International Institute Of Sports Management, Griffith University
January 11, 2030 - January 1, 2017
at New Delhi Institute Of Management
January 11, 2030 - January 1, 2011
at NERIST (North Eastern Regional Institute of Science and Technology)
January 11, 2030 - January 1, 2009

Qualifications

Industrial Training Institute (ITI) Certification
August 1, 2015 - April 1, 2026

Industry Experience

Other, Education, Professional Services, Media & Entertainment, Government