Dhan Singh Lairenlakpam

Head of Marketing - Sports For Women, Khelo India Vertical at Aditya Birla Sports (Khelo India Initiative)

Led end-to-end marketing for events, challenges, webinars, and campaigns; generated $350K+ closed revenue from a single event; developed funnels and automation using Meta ads.

Head of Marketing - Sports & Women Vertical at Khelo India Scheme, Delhi HQ

Led end-to-end marketing for events, challenges, webinars; built CRM and automation; generated $350K+ closed revenue from a single event; supported 18,000+ registrations for flagship 5-day challenge; improved conversion via optimized funnels and messaging.

Head - ABG Sports Day at Aditya Birla Group, Mumbai

Headed the ONE ABG SPORTS DAY for Aditya Birla Group, involving more than 1500 participants across 10 sports and 12 business units.

Head - Khelo India Vertical at National Centre of Excellence, Mumbai

Led the Khelo India vertical; coordinated with state associations; contributed to organizing committee for the 1st Khelo India University Games, 2020.

Head of Khelo India Vertical at National Centre of Excellence, Mumbai

Headed the Khelo India vertical, coordinating multi-sport events across India; oversaw the One ABG Sports Day for Aditya Birla Group in Mumbai and led event marketing and operations.

ITI Setup Lead at Aditya Birla Cricket Academy (ABCA)

Successfully set up an Industrial Training Institute (ITI) under Private-Public Partnership (PPP) mode from scratch; coordinated with Additional Chief Secretary, Labour & Employment Dept. for fund allocation; mentored trainers and managed placements.

Operations & Coaching Delivery Manager at Aditya Birla Cricket Academy / Aditya Birla Sports

Operational planning to support smooth coaching delivery; initiated Off-season Training Program, established ITI under PPP; led recruitment and trainer placements for ABCA.

Operations & Student Placements Lead at Aditya Birla Cricket Academy (ABCA)

Coordinated with Chennai-head office and partners to place 60+ students in Chennai and 3 in Dubai/Malaysia; managed project operations and student placements.

Head of Indian Operations at Dyna-Mac Holdings Ltd, Singapore

Continued leadership of Indian operations; expanded recruitment across Chennai and Singapore projects; placed 12 safety coordinators, 20 welders and fitters for Prosper Marine Pte. Ltd. and 30 TIG/MIG/ARC welders for Work Partners B.V.

Head - Indian Operations at Aditya Birla Cricket Academy (ABCA)

Headed Indian operations for new business opportunities; conducted recruitment drives in Chennai for Dyna-mac Holdings Limited, Singapore, resulting in 50+ engineer placements; coordinated with Singapore office for project execution and placements.